Build your cross-selling strategy around the same kind of data-driven insights used by sophisticated digital marketers like Netflix and Amazon.
Data Analytics in Banking
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Many banks struggle to build a digital customer journey that streamlines leads from awareness to becoming customers. AI may be the key.
Popular Articles within Data Analytics in Banking:
Banks and credit unions that don't embrace artificial intelligence and invest in the power of advanced data analytics are doomed
Combining the power of artificial intelligence and social messaging, chatbots yield increased engagement with decreased costs.
The customer data flywheel effect is an ongoing and iterative process, allowing financial organizations to improve personalization over time.
Predictive analytics provides insights that can drive sales, increase satisfaction, predict and stem attrition and maximize lifetime value.
The explosion of data analytics in financial marketing places new emphasis on automation, hinging on audience segmentation.
Senior marketers at smaller banks and credit unions can sense the urgency: it's time to hop on the analytics bandwagon... or risk getting left behind.
AI can improve personalization and identify patterns in ways that humans can't, then answer questions about banking issues in real-time.
Does data analytics and automation threaten marketers' future job security? Do mathematical algorithms trump human judgment in the Digital Age?
Banks are testing open banking and partnering with fintech firms as ways to improve customer acquisition and retention.
Three out of four community banks and credit unions admit they don't have a formal data analytics strategy, even though they know they should.
Using data to understand consumers, deliver personalized experiences, improve pricing and increase profitability is the foundation for growth.
Listen to the brightest minds in the banking and business world and get ready to embrace change, take risks and disrupt yourself and your organization.
Does the value outweigh the risk? The three key considerations for evaluating whether to invest in growing an internal program or exploring an outsourced solution.
For financial institutions to become truly predictive organizations, here are five areas where they must improve.
Invisible banking is part of a broader connected way of life, where voice and advanced analytics power digital personal assistants.
Everyone in banking is talking about the "customer experience," but how many banks and credit unions are actually doing something about it?
By analyzing internal, external, structured and unstructured data streams, banks and credit unions can improve their marketing ROI.
To successfully champion digital transformation in the banking industry, leadership teams need to carefully weigh their mobile options.
Cross-selling without focusing on solving people's needs leads to frustration for consumers and disaster for the financial institution.
Becoming a cognitive bank build around advance data analytics is the best way to achieve the promise of one-to-one customer relationships.
The connection traditional banking providers have with consumers is fragile. Here are four things retail financial institutions must do to stay in the game.
Many Millennials will soon be buying homes and cars — purchases that require decent credit. But do traditional scoring models work for them?
The banking industry must leverage consumer data to improve marketing messaging, increase sales and reduce costs.
As the financial landscape continues to evolve, check out these four anticipated financial marketing trends to focus on for maximizing ROI in 2024.
Software aside, your optimization strategy could be losing you money. But, with the right goals as your strategic foundation, your ROI will trend upward.