Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Artificial Intelligence + Message Chatbots = The Future of Banking?
With the adoption of artificial intelligence and automated chatbots skyrocketing, banks and credit unions must get on top of this trend.
The Power of Self-Service Data Analytics in Financial Services
Banks and credit unions must move beyond using customer data purely for internal reports, and start using it for great customer experiences.
Banking Industry Fails to Meet Personalization Expectations
At a time when advanced analytics and digital technology enable greater personalization, the banking industry falls short of expectations.
Rise of the Machines? Consumers Say They Don’t Trust Financial AI
Consumers are wary of fintech innovations like chatbots and robo-advisors. Education and security are key to increasing adoption.
SoFi Wants to Steal Your Most Coveted Customers
SoFi, one of the fastest growing fintech challenger banks, is expanding into checking accounts and wealth management services.
Three GDPR Challenges and Opportunities For Financial Marketers
The EU's General Data Protection Regulation (GDPR) and ePrivacy regulations are forcing banks to rethink data-driven marketing strategies.
Banking Needs Deeper Customer Insights to Remain Relevant
The ability to differentiate and deliver better customer experiences in banking requires leveraging enhanced data and advanced analytics.
Is Your Data Strategy Playing Offense or Defense?
A bank's data strategy must focus on the quality of data, and improving data generation and acquisition if the quality of data falls short.
Banking Must Move From Mobile-First to AI-First
Combine artificial intelligence (AI) with big data, advanced analytics and digital technology to deliver an enhanced banking customer experience.
Achieving Advanced Financial Marketing Maturity
Most banking organizations continue to be in the early stages of financial marketing maturity, lacking big data and advanced analytic skills.
Are The Goals for Marketing Analytics (and Your CMO) Unrealistic?
With the rise of data analytics, the burden for growth falls increasingly to marketing. CMOs are now in the crosshairs, but is all the pressure placed on them fair?
5 Steps to Jumpstart Your Own Netflix Model in Banking
Banks and credit unions can mirror the success of Netflix by utilizing data analytics to create powerful cross-selling engines.
What Is Your Bank’s Big Data IQ?
What's your financial institution's level of proficiency with big data? Take this six-question self-test to see how your advanced analytics efforts measure up.
The Artificial Intelligence Marketing Revolution Comes to Banking
Artificial intelligence and machine learning are reshaping banking, including the ways in which financial institutions manage their marketing materials.
Hello, May I Speak to My Personal Bot?
The concept of real-time, personalized service in banking will take a quantum leap forward with the integration of AI-powered chatbots.
2017 Google Search Trends in Banking and Marketing
These 17 charts break down the hottest Google search trends in banking — what consumers and marketing execs are looking for… and when.
Is Predictive Analytics For Everyone? Or Just Megabanks?
Will everyone be able to harness the power of predictive analytics — including community banks — or just a privileged few?
Banking Industry Still Taking Small Steps with Big Data
While banks and credit unions believe data can help them create a competitive advantage, their analytic capabilities lag behind other industries.
5 Steps To Prepare Your Bank For AI
Here are the initial steps your financial institution needs to take to implement an artificial intelligence strategy that ensures future success.
Predictive Analytics: The Future of Financial Marketing
Predictive analytics combined with advanced digital delivery options can offer consumers financial solutions at the exact time of need.
What Are The Top Digital Marketing Trends and Priorities for 2017?
Research reveals what's most important — CX, data analytics and content marketing — and how should you allocate your budget.
Lemonade: The Mobile-Based, AI-Fueled Insurance Industry Disruptor
Lemonade is an insurtech player that is positioned to disrupt the insurance industry using digital technology and machine learning.
