Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Financial organizations must address privacy issues with their use of AI — or face legal risks that could undermine the technology's benefits.
The Future of Banking Extends Well Beyond Just Financial Services
Banking in the future will include far more than just banking, using data, analytics and digital technology to make peoples' lives easier.
Banking Providers Must Leverage AI and Machine Learning (But Aren’t)
Banks and credit unions are not leveraging AI and machine learning to reduce costs, increase revenues and improve the customer experience.
Three Key Strategic Questions Keeping Banking Execs Awake at Night
Banks everywhere fret over rising interest rates and struggling to improve their CX before Amazon puts them out of business. What else?
Four Fundamentals of Successful Data-Driven Marketing Campaigns
Here's what financial marketers need to do to ensure they realize the value of customer data and maximize the ROI of their marketing campaigns.
Banking Providers Must Look Beyond Traditional Credit Scores
More data, new analytics technologies are making it easier to evaluate the credit worthiness of consumers previously "credit invisible."
5 Ways Banks and Credit Unions Can Apply Machine Learning Today
Fueled by the large volumes of data available in the digital world, machine learning has the power to transform the experience banks deliver.
Building New Banking Ecosystems Using Data and Collaboration
Open banking requires strong data analytics skills, a digital culture and a willingness to share and collaborate with alternative providers.
Financial Institutions Aren’t Prepared for the Digital Revolution
An interview with Chris Skinner on his newest book, Digital Human, where he discusses the Digital Revolution impact on financial services.
15 Applications for AI and Machine Learning in Financial Marketing
AI and machine learning are very powerful marketing tools that must be used by banks and credit unions to meet consumer expectations.
Meet 11 of the Most Interesting Chatbots in Banking
The use of chatbots in the banking industry is exploding, with a variety of ways to apply the technology and improve the digital experience.
Geotargeted Marketing: Using Location Data to Engage Customers
Banks and credit unions can drive greater marketing ROI by leveraging location-based data from consumers' mobile devices.
Don’t Let Bad Data Kill Your Financial Institution’s Brand
When you try to personalize your marketing communications and fail, you lose people's trust and undermine your brand.
Artificial Intelligence: The Weapon of Choice in Banks’ Fight for Survival
With machine learning and artificial intelligence, traditional financial institutions can slash costs, improve the banking experience and stay competitive.
Can AI, Blockchain And Cryptocurrencies Cure The Content Marketing Malaise?
The most successful content marketers are those that build campaigns around a single piece of content, not those pumping out endless quantity.
How Chatbots and Voice Are Shaping The Future of Banking
Chatbots, AI and voice tech will redefine digital interactions in banking, increasing engagement rates by improving the consumer experience.
Data-Savvy Banking Organizations Will Destroy Everyone Else
Data, talent, digital technology and analytics is at the core of the organizational intelligence required to meet consumer expectations.
Over 175+ PowerPoint Infographics For Financial Marketers
Make your next presentation more rich, visual and persuasive with these 175+ charts and graphs from The Financial Brand.
Robotics and Cognitive Automation Will Keep Banks From Drowning in Data
With data generation exploding, banks and credit unions need to automate data processing and analytic capabilities using advanced technology.
Local Banks and Credit Unions Must Use Data to Redefine ‘Community’
Community banks must use data analytics to redefine the 'community' they serve and build marketing strategies around new segmentation models.
The Future of AI and Machine Learning’ in Banking
Digital marketing in banking requires AI and machine learning to improve personalization and make marketing faster and more efficient.
5 Resolutions for Digital Banking Success
Increasing consumer-facing and back-office digital capabilities is the most important trend in the banking industry for 2018.
Community Banks Falling Behind In the Data Arms Race
When it comes to advanced analytics capabilities, there is a troubling gap growing between community institutions and big banks.
