How Financial Marketers Can Move From Data Analytics Angst to Action
Bank and credit union marketers grappling with the complexity of modern analytics can tame the beast by becoming 'Chief Question Officers.'
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Bank and credit union marketers grappling with the complexity of modern analytics can tame the beast by becoming 'Chief Question Officers.'
The deployment of digital tools that turn data into proactive consumer insights will determine the fate of retail banks and credit unions.
Financial marketers must leverage new technologies that enable personalized interactions and offers — in real time, and in any channel.
Moving into open banking with no clear direction or game plan why will send your institution on a pointless and resource-wasting journey.
More than ever, banking's future is shaped by technology. Two important examples are use of AI for personalization and voice banking.
In the future, artificial intelligence powering people's personal finances could become as commonplace as self-driving autonomous cars.
Financial marketers face a perfect storm of oceans of data, a slew of new tools and high consumer expectations. Here's how to stay afloat.
As banking executives define their goals, they must commit to a digital experience and make their transformation strategy their top priority.
Here's everything you need to know about payments in the year to come — from digital wallets and mobile P2P to Venmo, Zelle, and GAFA threats like Apple Pay.
Businesses say live bankers are still a key part of the service, but some financial institutions are taking digital too far.
To tap the exciting potential artificial intelligence affords, financial marketers must learn from the early success of others.
What's next in the future of chatbots? Experts lay out the financial industry's path forward for bot-powered insights delivered via voice or text.
Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum. Will you be there? Don't get left behind.
Read More about The Financial Brand Forum Kicks Off May 20th
Offering aggressive financial marketing strategies custom-built for leaders looking to redefine industry norms and establish market dominance.
Here are four strategic insights CMOs in the financial industry can use to refine their marketing plan and improve their ROI.
Big data is not a 'silver bullet'. It is part of a strategic framework that uses analytics and technology to deliver an improved CX.
The world's most innovative banks were recognized by Efma and Accenture, highlighting the power of digital technologies and a customer focus.
Banks and credit unions must go beyond ease and simplicity in delivering digital banking services, humanizing the engagement process.
Banks and credit unions can only achieve brand differentiation with hyper-personalized experiences and data-driven marketing.
Senior leaders must be brutally honest about where their organization needs to improve and innovate, or their strategic plans are doomed to fail.
As awareness and acceptance of AI-powered interactions grows, consumers demand a more humanized experience from financial institutions.
Consumers' love for fintech apps cools when they find out how their data gets used, and that's a big opportunity for banks and credit unions.
Artificial intelligence (AI) may create a banking industry where scale and agility win at the expense of the traditional mid-sized players.
The future of banking is the ability to collect and analyze data while deploying personalized solutions that improve the consumer experience.
Learn how to enhance your brand’s local visibility, generate more leads, and attract more customers, all while adhering to industry regulations and compliance.
Read More about The Power of Localized Marketing in Financial Services
83% of FI leaders agree investing in AI is essential for 2024 but how you leverage AI is instrumental in success and meeting customer expectations.
Read More about Navigating the Role of AI in Financial Institutions