Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
4 Critical Considerations For Implementing AI in the Banking Industry
The best AI solution is one that fits the available skills of the banking organization and solves the highest-priority challenges for the business.
Customer Journey Mapping Provides Path to Digital Banking Loyalty
Understanding the customer journey as consumers move from shopper to buyer of financial services can improve sales and loyalty.
Turning Data Into Dollars in Banking: Two Case Studies with TD Ameritrade, USAA
Many financial institutions ignore a rich vein of data: the conversations consumers have with the call center. Here's how short calls can lead to big ideas.
Technology and Real-Time Data Give Marketers the Personalization ‘Golden Ticket’
Banking providers that deliver timely, relevant and personalized messages will build loyalty and enjoy stronger revenue growth.
Data Speaks Volumes, But Are Financial Marketers Listening?
Consumers' banking data is screaming with clues about what they need, but careless banks and credit unions aren't capable of hearing these powerful cross-selling stories.
PFM 2.0: Reigniting The Personal Financial Management Revolution in Banking
Thanks to the power of data analytics and AI, banking providers can now leverage personal financial management tools in new ways.
How to Build a Data Strategy That Yields Big Insights and Maximizes ROI
Here are the four steps financial marketers must take to build a data analytics strategy that yields insights with the greatest ROI.
Banks Must Tap Data to Build Digital Cross-Selling Engines
Data analytics is changing the baseline of how consumers evaluate banking services and ultimately where they bank. Ignore it at your peril.
Banking Execs Must Get Hands Dirty to Dig Up Data-Driven ‘Gold’
Experts in banking say there won't be any data analytics 'gold rush' if senior leaders don't roll up their sleeves and do the dirty work.
How Chime Bank Is Using AI to Drive Growth and Open More Accounts
Here's how one digital bank is using predictive personalization on its website to open 79% more new accounts in just ten weeks.
Digital Darwinism Puts Banks and Credit Unions at Risk
According to renowned author Brian Solis, the banking industry sorely underestimates the massive the impact of tech and how it's elevating customer expectations.
Banks Play Catch Up With Technology As They Concede The Battle for Payments
Banking is increasing investments in digital tech, data security and AI to meet increasing expectations and new government regulations.
The Four Ps of Data-Centric Organizations: People, Platforms, Processes and Partners
Here are the four pillars financial marketers must use to rebuild their organization entirely around data analytics and data management.
How Banks Can Harness The Power of Data Analytics in Banking
Data analytics isn't just about statistical correlations. It's about teasing out real insight that can be used to personalize everything from products to communications.
AI and The Banking Industry’s $1 Trillion Opportunity
If AI lives up to its potential — and consumers become more comfortable with it — banks could add over $1 trillion to balance sheets.
Chatbots in Banking Can Play the Role of ‘Financial Concierge’
Chatbots provide banking the ability to use data, analytics and machine learning to deliver personalized advice and solutions.
Success With AI in Banking Hinges on the Human Factor
Humans and machines need work together. But banks first need to retrain and restaff workforces before the benefits of AI can be realized.
Reality Check: Can The Banking Industry Make AI Pay Off?
Here’s why banks and credit unions may need to rethink their AI strategies and machine learning initiatives. Or put them on hold entirely.
Data Analytics and The Death of The Modern Banking Industry
The clock is ticking on traditional banks who must leverage data better, or players from outside banking will become primary providers.
Financial Marketers Must Harness the Power of Artificial Intelligence
To improve targeting, messaging and ROI, banking providers must find ways to exploit big data and advanced analytics.
Becoming a ‘Digital Bank’ More Than Lipstick on a Legacy Pig
Digital transformation in banking is impossible if you don't overhaul core tech, change back-office processes and embrace data analytics.
The Future of Banking Extends Well Beyond Just Financial Services
Banking in the future will include far more than just banking, using data, analytics and digital technology to make peoples' lives easier.
