Financial Institutions Use Segmint’s Lifestyle Indicators To Target Ads Online
Banks and credit unions can target ads at online financial consumers with pinpoint accuracy using Segmint's lifestyle analysis tools.
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Show and Tell, Switch and Sell
Check out this New Zealand bank's online show-and-tell switching website. It's cool, innovative, interactive …and huge.
Citibank.com’s Extreme Website Makeover
Check out Citibank's new, dramatically streamlined website, with a bolder aesthetic and a completely revamped online banking system.
The Online IQ of Retail Banks: Feeble or Genius?
An NYU study quantifies the digital competence of 17 retail banks. The full report includes a number of fascinating facts, graphs and stats.
Bank Has Fun With Series Of Creative Guerilla Stunts
NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.
Big Banks Pay Bloggers Big Bucks for Sales Referrals
Some banks pay bloggers as much as $150 for new accounts, a practice that raises some ethical questions — especially for Ally Bank.
Interactive 3D Ad Brings Bank’s Virtual World to Life
Point your iPhone at this ad and it springs to life, then you can explore the virtual town of Cherryford Hill.
New Visual Trends in Retail Banking Websites
Bold, bright and dynamic. Here are seven examples of homepage designs that don’t look anything like bank websites.
Best of Credit Union 2011 Diamond Award Winners
A collection of 14 terrific projects coming from banks and credit unions — everything from word magnets to microsites.
12 Best Practices in Online Newsrooms for Financial Institutions
What it takes to build a robust virtual press center and maximize your PR exposure.
11 Free Tools for Monitoring Your Financial Institution’s Online Reputation
Here are 11 free tools to easily monitor, manage and measure your financial institution's online and social media activities.
Do Irritating Ads Work Better Than Funny, Entertaining Ones?
People hate Commonwealth Bank ads, but it may be better to annoy a few people than to be ignored by everyone.
Credit Union Toys with Microsoft Tag Tech in $15,000 Scavenger Hunt
This mobile phone promotion is as daring and creative as it is complex. But will it work?
Avatar Star Search: Create a Character for Bank’s Next TV Ad
Customers use cool character-creation tools to see who will star in the next TV commercial from Lloyds TSB.
10 Financial Microsites Reviewed: The Pros & Cons
How do these 10 bank and credit union microsites stack up? What's working? What isn't?
5 Ways Financial Institutions Can Use Social Media*
Five examples of specific situations where social media can be beneficial...along with some significant caveats.
ING DIRECT Ads Star Naked, Creepy Ape
A creepy orangutan who likes to get naked replaces Scottish funny man Billy Connolly as the official face of ING DIRECT in Australia.
FirstBank uses QR codes in a ‘novel’ giveaway
FirstBank uses a new mobile marketing tactic to give away free books, crosswords and Sudoku puzzles.
Creative Showcase: Salt & Pinkie, iAds, U-Pick ’Em
Visa parodies 80’s pop sensation Salt-n-Pepa, plus 15 other creative financial advertising and marketing projects.
Ranking Banking Brands: Who’s on Top in 2010?
Bancography releases the 2010 edition of its Bancography Brand Value Index, showing what are the top banks leading its bank branding ratings.
Spy on Your AdWords Competitors with SpyFu
Look up what any bank or credit union in the world spends on Google AdWords advertising.
7 Reasons to Use Your Bank’s Slogan as a Website URL
If you have a brand tagline, why not turn it into a memorable marketing URL?
