Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Google's algorithms change frequently, making it difficult for marketers to keep up. This expert advice will help you avoid SEO missteps and get the best results.
Banks’ Future Hinges On Sharpening Digital Marketing Skills
Financial marketing will be very different than it is today, as traditional media gives way to digital channels. But what about social media?
5 Ways To Fine Tune Your Bank’s SEO Strategy For Maximum Impact
Here are 5 concrete ideas to get the results you expect from your online search marketing strategy.
GoBank Makes Great First Impression With Fantastic Onboarding Email
GoBank's welcome to new customers is a case study in effective direct marketing, with a number of strategic lessons for banks.
How Banks Can to Entice Customers To Explore Remodeled Websites
The contest includes 10 questions carefully crafted to reinforce the bank’s key brand and product messages.
Google AdWords Costs For Banks And Credit Unions
The Financial Brand's annual breakdown of who’s paying for what, how much it costs, how many keywords they use and how many clicks they get.
Switch Hit: Slinging Rotten Tomatoes To Relieve Bank Rage
A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.
50 Essential SEO Terms Financial Marketers Should Know
Most execs don't know as much about SEO as they should. This list of the most important terms will have you talking like a SEO pro in no time.
12 Common SEO Mistakes Financial Marketers Make
Your website may be gorgeous, but you’re leaving money on the table if you don’t also have a savvy search engine strategy
How Financial Marketers Are Investing In Digital Marketing
40% of financial marketers' budgets will be allocated to digital in 2013. But which digital channels will see the biggest gains? Here's the breakdown.
Google Alerts Broken, Now Useless To Financial Marketers
Google Alerts was once a very important and powerful tool you could use to monitor mentions of your brand on the web. Not any more.
50 Of The Most Spectacular Website Designs In Banking
A portfolio of the most visually stunning websites from banks, credit unions and other financial institutions around the globe.
Online Banking 2.0: Getting Visual
Times are changing and banks around the world are transforming their once dry and dull online banking systems into feature-rich experiences.
2013 State of Bank & Credit Union Marketing
This annual scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.
Could Your Bank’s Website Be The Target of a Lawsuit?
ADA accessibility litigation is on the rise against financial institutions and other companies. Is your bank or credit union website at risk?
Responsive Web Design For Financial Institutions: Fad Or Strategy?
Why build websites for desktop computers, mobile phones and tablets? With a responsive design, your site can auto-scale and for screen size.
How Banks Can Get Results With Direct Marketing In The Digital Age
Here is the evolution of data-driven marketing and how financial institutions can achieve success even in tough economic times.
Ally.com Recognized With ‘Outstanding Website’ Award
Ally Bank wins two "Outstanding Website" awards in a global competition involving more than 2,000 entries from 42 countries.
Ally Bank Launches New ‘Stages’ Ad Campaign
Ally Bank continues its humorous approach with two new TV spots, one on 24/7 live customer service and one on its popular Raise Your Rate CD.
Honest Aussies Ambushed By Bank’s Elaborate Candid Camera Gag
This clever credit card campaign proves yet again why NAB is revered as the banking world’s maestro of guerilla marketing magic.
5 Tips To Maximize Google Adwords For Small Banks And Credit Unions
Learn more about long tail search terms, your Quality Score, negative keywords and much more in this Google AdWords how-to.
How To: Brand Books For Retail Financial Institutions
What is a brand book? Who are they for? What goes in them? Here’s a comprehensive guide with answers to all your questions.
The 5 Biggest Digital Marketing Mistakes Banks Make
Without a doubt there are many types of digital marketing mistakes banks can and do make. Here are 5 to correct or avoid in the first place.
