
Financial Institutions Use Segmint’s Lifestyle Indicators To Target Ads Online
Banks and credit unions can target ads at online financial consumers with pinpoint accuracy using Segmint's lifestyle analysis tools.
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Banks and credit unions can target ads at online financial consumers with pinpoint accuracy using Segmint's lifestyle analysis tools.
Check out this New Zealand bank's online show-and-tell switching website. It's cool, innovative, interactive …and huge.
Check out Citibank's new, dramatically streamlined website, with a bolder aesthetic and a completely revamped online banking system.
An NYU study quantifies the digital competence of 17 retail banks. The full report includes a number of fascinating facts, graphs and stats.
NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.
Some banks pay bloggers as much as $150 for new accounts, a practice that raises some ethical questions — especially for Ally Bank.
Point your iPhone at this ad and it springs to life, then you can explore the virtual town of Cherryford Hill.
Bold, bright and dynamic. Here are seven examples of homepage designs that don’t look anything like bank websites.
A collection of 14 terrific projects coming from banks and credit unions — everything from word magnets to microsites.
What it takes to build a robust virtual press center and maximize your PR exposure.
Here are 11 free tools to easily monitor, manage and measure your financial institution's online and social media activities.
People hate Commonwealth Bank ads, but it may be better to annoy a few people than to be ignored by everyone.
Protect your bottom line while creating positive change for accountholders with these three strategies for supporting financial health.
Read More about Supporting Your Accountholders' Financial Health
This mobile phone promotion is as daring and creative as it is complex. But will it work?
Customers use cool character-creation tools to see who will star in the next TV commercial from Lloyds TSB.
How do these 10 bank and credit union microsites stack up? What's working? What isn't?
Five examples of specific situations where social media can be beneficial...along with some significant caveats.
A creepy orangutan who likes to get naked replaces Scottish funny man Billy Connolly as the official face of ING DIRECT in Australia.
FirstBank uses a new mobile marketing tactic to give away free books, crosswords and Sudoku puzzles.
Visa parodies 80’s pop sensation Salt-n-Pepa, plus 15 other creative financial advertising and marketing projects.
Bancography releases the 2010 edition of its Bancography Brand Value Index, showing what are the top banks leading its bank branding ratings.
Look up what any bank or credit union in the world spends on Google AdWords advertising.
If you have a brand tagline, why not turn it into a memorable marketing URL?
Join this webinar to see how financial services marketers are using Slack and Salesforce to cater to their changing priorities, challenges, and outlook on innovation.
Read More about Focus 2023: Increasing Agility and Improving Efficiency