Google’s new ‘Hummingbird’ update can ruin search rankings for banks and credit unions if they don't do anything about it.
Three tips for injecting the creativity and resilience of a child into your online marketing campaigns.
How will financial marketers promote banking products when the shopping experience starts and stops purely in the mobile channel?
It's difficult -- if not impossible -- to rank on the first page of search engine results. That's where pay-per-click ads come in. Here’s what you need to know.
Rarely do you see a new bank brand launched. Rarer still is a bank that does it right. Here are 3 micro case studies in bank marketing brilliance.
Banks are either overlooking/underutilizing their websites, according to a scan of 1,676 institutions with $500+ million in assets.
FNB's new website concept is so unique and unusual, it takes four separate online marketing experts in the banking industry to review it.
Most online content in the financial industry just fills space. To be effective, segmentation, strategy and simplicity are key.
Few things will throw your marketing and IT departments -- and consumers -- into a panic like these four dreaded words: “Our website is down.”
A review of YouTube advertising and marketing videos from global banks and credit unions, everything from the hilarious to downright weird.
Most banks and credit unions build their marketing strategies at the branch level, but financial marketers must adapt to consumers' online shopping behaviors.
Google Analytics can help your bank or credit union marketing efforts -- both on and off the web -- and potentially save you thousands of dollars.
The difference between success and failure for many marketing projects hinges on landing pages -- a critical tool in every financial marketer’s arsenal.
The bank's new design replaces a messy “link farm” with a snazzy interactive ribbon structured around life needs, but reviews of the site are mixed.
Google is the dominant player in search today, but Facebook's vast universe of user data offers tantalizing opportunities for financial marketers.
The new website has a customer support section that will be built in part by consumers who will ask and answer their own questions.
Financial marketing will be very different than it is today, as traditional media gives way to digital channels. But what about social media?
Here are 5 concrete ideas to get the results you expect from your online search marketing strategy.
GoBank's welcome to new customers is a case study in effective direct marketing, with a number of strategic lessons for banks.
The contest includes 10 questions carefully crafted to reinforce the bank’s key brand and product messages.
The Financial Brand's annual breakdown of who’s paying for what, how much it costs, how many keywords they use and how many clicks they get.
A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.