Google’s Hummingbird Triggers SEO Bedlam for Banks and Credit Unions
Google’s new ‘Hummingbird’ update can ruin search rankings for banks and credit unions if they don't do anything about it.
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
What 3-Year Olds Can Teach Banks About Online Marketing
Three tips for injecting the creativity and resilience of a child into your online marketing campaigns.
Mobile Channels Are Turning Financial Marketing Upside Down
How will financial marketers promote banking products when the shopping experience starts and stops purely in the mobile channel?
How Pay-Per-Click Ads Pay Off for Banks and Credit Unions
It's difficult -- if not impossible -- to rank on the first page of search engine results. That's where pay-per-click ads come in. Here’s what you need to know.
3 Buzzworthy Ways Hello Bank Built a Breakthrough Brand
Rarely do you see a new bank brand launched. Rarer still is a bank that does it right. Here are 3 micro case studies in bank marketing brilliance.
Bank and Credit Union Websites Fall Short, Study Finds
Banks are either overlooking/underutilizing their websites, according to a scan of 1,676 institutions with $500+ million in assets.
4 Online Experts Critique FNB’s Radical New Website
FNB's new website concept is so unique and unusual, it takes four separate online marketing experts in the banking industry to review it.
The Content Marketing Conundrum in Banking
Most online content in the financial industry just fills space. To be effective, segmentation, strategy and simplicity are key.
Why Bank’s Need DNS Failover Pages When Their Websites Crash
Few things will throw your marketing and IT departments -- and consumers -- into a panic like these four dreaded words: “Our website is down.”
Ad Lab: YouTube B.S., NFL Parody, Surrogate Mother
A review of YouTube advertising and marketing videos from global banks and credit unions, everything from the hilarious to downright weird.
Why Branch Centric Marketing Strategies Miss The Mark
Most banks and credit unions build their marketing strategies at the branch level, but financial marketers must adapt to consumers' online shopping behaviors.
5 Ways Google Analytics Can Save Financial Marketers Money
Google Analytics can help your bank or credit union marketing efforts -- both on and off the web -- and potentially save you thousands of dollars.
7 Tips to Building Bank Website Landing Pages for Ad Campaigns
The difference between success and failure for many marketing projects hinges on landing pages -- a critical tool in every financial marketer’s arsenal.
Wells Fargo Revamps Website Homepage With Lifestage Carousel
The bank's new design replaces a messy “link farm” with a snazzy interactive ribbon structured around life needs, but reviews of the site are mixed.
Google vs. Facebook: The Future of Search in Financial Marketing
Google is the dominant player in search today, but Facebook's vast universe of user data offers tantalizing opportunities for financial marketers.
Bank’s Redesigned Website Includes Crowdsourced Community Support Forum
The new website has a customer support section that will be built in part by consumers who will ask and answer their own questions.
Banks’ Future Hinges On Sharpening Digital Marketing Skills
Financial marketing will be very different than it is today, as traditional media gives way to digital channels. But what about social media?
5 Ways To Fine Tune Your Bank’s SEO Strategy For Maximum Impact
Here are 5 concrete ideas to get the results you expect from your online search marketing strategy.
GoBank Makes Great First Impression With Fantastic Onboarding Email
GoBank's welcome to new customers is a case study in effective direct marketing, with a number of strategic lessons for banks.
How Banks Can to Entice Customers To Explore Remodeled Websites
The contest includes 10 questions carefully crafted to reinforce the bank’s key brand and product messages.
Google AdWords Costs For Banks And Credit Unions
The Financial Brand's annual breakdown of who’s paying for what, how much it costs, how many keywords they use and how many clicks they get.
Switch Hit: Slinging Rotten Tomatoes To Relieve Bank Rage
A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.
