Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
As 2025 approaches, banks, fintech and finance firms must adapt their communication strategies to face new trends and challenges.
How Financial Institutions Can Effectively Leverage Animation in Email
Here are five innovative ways to increase engagement and conversions in your email marketing campaigns by adding compelling, relevant animations.
Digital Signage Benchmarks for Banks & Credit Unions
How have financial institutions deployed digital signage systems, and how much are they spending? Find out here.
6 Tips To Become A Digital Marketing Superstar
Here's an easy, pragmatic approach to developing a digital marketing strategy that creates awareness, promotes engagement and converts sales.
How Gamification Can Drive Real Business Results in Banking
Gamification can increase engagement and loyalty in the banking industry, but is your financial institution ready to play?
12 Essential Components of Great RFPs for Banking Websites
The right RFP will save you time and aggravation — eliminating surprises, scope creep, additional fees and unnecessary stress for your institution.
15 Digital Strategies for Financial Marketers in 2015
The major themes dominating banking include integrated marketing, quality content and multichannel distribution. Are you ready?
What Community Banks Can Learn From The Super Bowl
A handful of big brands used to dominate every category. These days, even the biggest brands are forced to specialize and segment audiences.
Increase Your Bank’s Web Traffic With a Localized Search Strategy
How do you get more Google traffic? By building pages that blend popular financial products with geographically specific search terms.
6 Steps to Personalizing Bank & Credit Union Websites
Financial institutions need a more customer-centric web experience. Personalization and customization are the keys to online UX today.
Building Buyer Personas for Banking Websites
Here are six critical questions financial institutions need to ask when crafting an online strategy that emphasizes personalization.
5 Simple Things Consumers Want From Banking Websites
Better online UX is critical to future growth for banks and credit unions. Here's what todays' banking consumer expects.
Broken Links and Typos Can Cripple Your Bank’s Digital Strategy
Broken links and typos on a banking website are bad UX and hurt your search engine rankings. Here's a tool to sniff out and fix ugly bugs.
Your Branch Digital Signage Kit Of Parts Starts With Content
Many banks think of digital signage purely in terms of a technology solution, but success ultimately hinges on your content strategy.
10 Key Elements of a High-Octane Email Program for Banks
Here are 10 tips for banks and credit unions to leverage this high-performance marketing medium and get your program up to speed.
4 Things That Make Banking Websites Lame
Here are four common problems that plague financial institutions websites, with tips to take any financial website from 'LAME' to fame.
2014 Google Search Trends in Banking
This annual study breaks down Google search trends in the banking industry — what consumers are looking for and when.
How Banks Can Use Online Video To Rebuild Trust
Banks are focused on regaining consumer trust, and they’re leveraging the power of moving images to get there.
Get Ready For The .bank Web Domain Gold Rush
Soon you'll be able to buy web addresses at .bank and .creditunion domains, opening up a new world of marketing and branding opportunities.
10 Features of Great Banking Websites
Here are 10 tried and true best practices every bank and credit union should follow when planning a website redesign.
Psychographics vs. Demographics in Financial Marketing
Bank and credit union marketers have used crude data like income, age and gender for decades. Is it time for a more sophisticated and nuanced segmentation system?
Why Bad Online Reviews Are Good For Your Bank
Many financial institutions dread bad online reviews. But here's why you should view negative feedback as golden opportunities.
5 More Google Analytics Reports Bank Marketers Can Mine
Google Analytics Audience, Behavior and Acquisition reports can help shave thousands of dollars from bank and credit union marketing budgets.
