How can you tell if your online advertising needs a tune-up? Here are 10 clues that your financial institution's strategy needs some love.
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Google's algorithms change frequently, making it difficult for marketers to keep up. This expert advice will help you avoid SEO missteps and get the best results.
Popular Articles within Digital Marketing in Banking:
It's essential your online properties work seamlessly across all channels — smartphones, tablets and desktops. What's the best strategy?
When overhauling your site, web data is the first place to look when identifying solid opportunities for improvement.
One big question haunts financial marketers looking at a content marketing strategy: how can banks make money on a social media?
Here are eight of the most important online skills financial marketers need today — everything from mobile and social to SEO and SEM.
How badly do consumers want mobile banking? It depends. Research reveals varying levels of interest across 12 major metro markets.
You'll probably change your email marketing strategy after looking at this data from millions of email campaigns in the banking industry.
What grade would your website get? Take the test and see how many of these ten common mistakes you may be making.
What percentage of your marketing budget should go to search campaigns on Google? This study from The Financial Brand runs the numbers.
Financial institutions can't survive in the Digital Age without a content marketing strategy. Use these 6 tips to get your plan together.
Smaller institutions don't have to concede the battle for mobile bankers to big boys. Here's how they can use their size as an advantage.
When will you see the most online applications for deposit accounts this year? Data says that will happen on Monday, August 18 around 11 am.
A simple homepage layout engages your audience and guides them where they want to go. Here are seven steps to make it happen.
44% of all shoppers looking for a new checking account want email alerts. The pickier the shopper, the more they want email alerts.
Here are 10 ideas that will help banks and credit unions get more per click out of their Google Adwords campaigns.
Look at banking websites today and you'll see four common — and deadly — mistakes financial institutions tend to make.
50 practical questions to ask — with answers — when rethinking (or kick starting) your digital marketing strategy.
Get a jump start on 2014 with the online, digital, mobile and social marketing trends identified by leaders is the financial industry.
Most financial marketers think online interactive marketing basically means "banner ads." But one expert in the financial industry says that's a big mistake.
The decision for financial marketers isn't should your site be rebuilt using responsive design, but rather when.
Here are six considerations for banks and credit unions evaluating CMS options for their new website redesign.
Strategies to improve the often tenuous marriage between financial marketers and their counterparts in sales.