The Content Marketing Conundrum in Banking
Most online content in the financial industry just fills space. To be effective, segmentation, strategy and simplicity are key.
Digital Marketing
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Latest Spotlight Article:
What 2024 Taught Us: Key Communication Trends for Banks and Fintechs in the New Year
As 2025 approaches, banks, fintech and finance firms must adapt their communication strategies to face new trends and challenges.
Popular Articles within Digital Marketing:
Why Bank’s Need DNS Failover Pages When Their Websites Crash
Few things will throw your marketing and IT departments -- and consumers -- into a panic like these four dreaded words: “Our website is down.”
Ad Lab: YouTube B.S., NFL Parody, Surrogate Mother
A review of YouTube advertising and marketing videos from global banks and credit unions, everything from the hilarious to downright weird.
Why Branch Centric Marketing Strategies Miss The Mark
Most banks and credit unions build their marketing strategies at the branch level, but financial marketers must adapt to consumers' online shopping behaviors.
5 Ways Google Analytics Can Save Financial Marketers Money
Google Analytics can help your bank or credit union marketing efforts -- both on and off the web -- and potentially save you thousands of dollars.
7 Tips to Building Bank Website Landing Pages for Ad Campaigns
The difference between success and failure for many marketing projects hinges on landing pages, a critical tool in every marketer’s arsenal.
Wells Fargo Revamps Website Homepage With Lifestage Carousel
The bank's new design replaces a messy “link farm” with a snazzy interactive ribbon structured around life needs, but reviews of the site are mixed.
Google vs. Facebook: The Future of Search in Financial Marketing
Google is the dominant player in search today, but Facebook's vast universe of user data offers tantalizing opportunities for financial marketers.
Bank’s Redesigned Website Includes Crowdsourced Community Support Forum
The new website has a customer support section that will be built in part by consumers who will ask and answer their own questions.
Banks’ Future Hinges On Sharpening Digital Marketing Skills
Financial marketing will be very different than it is today, as traditional media gives way to digital channels. But what about social media?
5 Ways To Fine Tune Your Bank’s SEO Strategy For Maximum Impact
Here are 5 concrete ideas to get the results you expect from your online search marketing strategy.
GoBank Makes Great First Impression With Fantastic Onboarding Email
GoBank's welcome to new customers is a case study in effective direct marketing, with a number of strategic lessons for banks.
How Banks Can to Entice Customers To Explore Remodeled Websites
The contest includes 10 questions carefully crafted to reinforce the bank’s key brand and product messages.
Google AdWords Costs For Banks And Credit Unions
The Financial Brand's annual breakdown of who’s paying for what, how much it costs, how many keywords they use and how many clicks they get.
Switch Hit: Slinging Rotten Tomatoes To Relieve Bank Rage
A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.
50 Essential SEO Terms Financial Marketers Should Know
Most execs don't know as much about SEO as they should. This list of the most important terms will have you talking like a SEO pro in no time.
12 Common SEO Mistakes Financial Marketers Make
Your website may be gorgeous, but you’re leaving money on the table if you don’t also have a savvy search engine strategy
How Financial Marketers Are Investing In Digital Marketing
40% of financial marketers' budgets will be allocated to digital in 2013. But which digital channels will see the biggest gains? Here's the breakdown.
Google Alerts Broken, Now Useless To Financial Marketers
Google Alerts was once a very important and powerful tool you could use to monitor mentions of your brand on the web. Not any more.
50 Of The Most Spectacular Website Designs In Banking
A portfolio of the most visually stunning websites from banks, credit unions and other financial institutions around the globe.
Online Banking 2.0: Getting Visual
Times are changing and banks around the world are transforming their once dry and dull online banking systems into feature-rich experiences.
2013 State of Bank & Credit Union Marketing
This annual scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.