Digital Marketing in Banking

Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).

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Cracking the Customer Code: Marrying Emotion and Tech to Maximize ROI

Understanding how and why consumers make decisions — and how rapidly changing technology has changed the way people engage with financial products — is key to forming a cogent growth strategy for bank marketers.

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Online Banking 2.0: Getting Visual

Times are changing and banks around the world are transforming their once dry and dull online banking systems into feature-rich experiences.

Best of Bank Marketing On YouTube

Curious to see how banks have been using YouTube lately? Here’s a dozen examples of noteworthy videos uploaded by financial institutions.

Why I Never Got Your Email

You send out thousands of emails every month, but how many are getting through? Why aren't more people seeing your emails, and what can you do about it?