Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Could Your Bank’s Website Be The Target of a Lawsuit?
ADA accessibility litigation is on the rise against financial institutions and other companies. Is your bank or credit union website at risk?
Responsive Web Design For Financial Institutions: Fad Or Strategy?
Why build websites for desktop computers, mobile phones and tablets? With a responsive design, your site can auto-scale and for screen size.
How Banks Can Get Results With Direct Marketing In The Digital Age
Here is the evolution of data-driven marketing and how financial institutions can achieve success even in tough economic times.
Ally.com Recognized With ‘Outstanding Website’ Award
Ally Bank wins two "Outstanding Website" awards in a global competition involving more than 2,000 entries from 42 countries.
Ally Bank Launches New ‘Stages’ Ad Campaign
Ally Bank continues its humorous approach with two new TV spots, one on 24/7 live customer service and one on its popular Raise Your Rate CD.
Honest Aussies Ambushed By Bank’s Elaborate Candid Camera Gag
This clever credit card campaign proves yet again why NAB is revered as the banking world’s maestro of guerilla marketing magic.
5 Tips To Maximize Google Adwords For Small Banks And Credit Unions
Learn more about long tail search terms, your Quality Score, negative keywords and much more in this Google AdWords how-to.
How To: Brand Books For Retail Financial Institutions
What is a brand book? Who are they for? What goes in them? Here’s a comprehensive guide with answers to all your questions.
The 5 Biggest Digital Marketing Mistakes Banks Make
Without a doubt there are many types of digital marketing mistakes banks can and do make. Here are 5 to correct or avoid in the first place.
Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions
Here's a breakdown of who's paying for what, how much it costs, how many keywords they use and how many clicks they're getting.
Mythbusting For Financial Marketers: Email Isn’t Dead
Many bank executives mistakenly believe email is not reliable. But email is far from dead in retail banking.
Best of Bank Marketing On YouTube
Curious to see how banks have been using YouTube lately? Here’s a dozen examples of noteworthy videos uploaded by financial institutions.
Harnessing The Power Of Email: 3 Strategies For Bank Marketers
Email is one of the least celebrated -- but most effective -- weapons in the financial marketer's arsenal. Here are 3 strategies to help maximize the channel.
Why I Never Got Your Email
You send out thousands of emails every month, but how many are getting through? Why aren't more people seeing your emails, and what can you do about it?
Cooperative Banking Model Builds From ‘Make Good Money’
Vancity's brand identity flows from a strategy of socially responsible banking — something they've been working on for over a decade.
Bank’s Innovative Charity Website Signals New Era in Community Giving
A unique website represents an emerging in corporate giving, where banks' customers choose which charities receive donations, not the board and management.
Financial Institutions Use Segmint’s Lifestyle Indicators To Target Ads Online
Banks and credit unions can target ads at online financial consumers with pinpoint accuracy using Segmint's lifestyle analysis tools.
Show and Tell, Switch and Sell
Check out this New Zealand bank's online show-and-tell switching website. It's cool, innovative, interactive …and huge.
Citibank.com’s Extreme Website Makeover
Check out Citibank's new, dramatically streamlined website, with a bolder aesthetic and a completely revamped online banking system.
The Online IQ of Retail Banks: Feeble or Genius?
An NYU study quantifies the digital competence of 17 retail banks. The full report includes a number of fascinating facts, graphs and stats.
Bank Has Fun With Series Of Creative Guerilla Stunts
NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.
Big Banks Pay Bloggers Big Bucks for Sales Referrals
Some banks pay bloggers as much as $150 for new accounts, a practice that raises some ethical questions — especially for Ally Bank.
