Banks Must Build Digital Marketing Strategies Around Mobile Ads
Banks and credit unions can’t afford to ignore marketing on mobile devices any longer.
Digital Marketing
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Latest Spotlight Article:
What 2024 Taught Us: Key Communication Trends for Banks and Fintechs in the New Year
As 2025 approaches, banks, fintech and finance firms must adapt their communication strategies to face new trends and challenges.
Popular Articles within Digital Marketing:
What Is Your Bank’s Digital Marketing IQ?
Do you know what native, programmatic and pre-roll advertising is? Take this 12-question self-test and find out if you are a digital marketing superstar.
Is Your Bank Blowing Its Digital Marketing Budget?
Digital channels are dominating marketing discussions today, but a large portion of money spent on digital appears to be wasted.
5 Local Search Marketing Tips for Banks and Credit Unions
When consumers look for banking products, they turn to Google. A strong local search marketing strategy ensures results for your brand appear at the top of the list.
Driving More Search Traffic to Your Bank’s Website
What good is a user-friendly, intuitive, informative, banking website if people can’t easily find it?
The Digital Marketing Divide: Boomers vs. Millennials
Boomers are running bank marketing departments, and that could be a big problem when it comes to digital channels. Here's why.
Digital Marketing in Banking: Evolution or Revolution?
Digital channels are radically transforming the role of CMOs, forcing marketers to reevaluate their priorities, strategic plans and even their basic business models.
20 Google AdWords Optimizations for Financial Marketers
The right Google AdWords strategy can have a huge impact on ROI. But managed poorly, it can quickly turn into a gigantic sinkhole. Here's how to get the most from your SEM campaigns.
What Is ‘Addressability’? (And Why Banks Should Care)
The 'spray and pray' approach to marketing is dead. This new marketing concept makes personalization in digital channels at scale possible.
25 Ways to Create Brand Differentiation With Your Bank’s Website
Every pixel on your website is either helping you build your brand or it isn't. Here's how can your site can be used to support your brand's promise.
Why Banks Can’t Ignore the Power of In-App Mobile Marketing
One of the most powerful, and least used, selling tools in the banking industry is in-app mobile marketing.
Banks and Credit Unions Struggling With Website and Mobile Traffic
Visits to banking websites in the US have dropped, and American institutions are lagging behind other countries in the mobile channel.
Behind the Scenes of a Banking Website Makeover
See how a credit union with a tired old website got a major digital makeover at The Financial Brand Forum — live on stage.
5 Critical Digital Marketing Issues Facing Banking Execs
The big issues on financial marketers' minds this year: mobile advertising, personalization, martech, data analytics and (of course) marketing ROI.
Building Banking Websites for Boomers (and Millennials Too)
If you make your website more user-friendly for seniors, you'll also happen to be giving Millennials what they want too.
Why Can’t Banking Be Faster, Easier and More Simple?
People detest having their time sucked by the complexities of banking. Banks must find ways to make managing finances easier.
35 Innovative and Inspirational Website Designs in Banking
Ten years ago, most banking websites were pretty ugly. How times have changed. Both the visual aesthetic and the user experience have improved big time.
The Guide to Brand Design on Mobile Devices for Banks
With a greater dependence on mobile devices, branding in digital channels becomes more important and more difficult.
Digital Marketing: What’s Your Bank’s Mission?
How can you ensure your digital marketing strategy isn't as lifeless and uninspiring as the mission statements used by most financial institutions?
40 Essential Features Your Financial Institution’s Website Must Have
To stay current, your website needs to be updated at least every 2-3 years. Here's a big checklist when it's time for your next redesign.
A Guide to Programmatic Advertising for Financial Marketers
Here's how programmatic advertising — automated, real-time bidding and placement of online ads — can help you grow and retain more relationships.
Grading the 2016 Super Bowl Financial Services Commercials
Spoiler alert: All four of the financial services-related commercials shown during the 2016 Super Bowl get failing grades.