Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Aussie Brokerage Rocks the Beatles With Slick Marketing Website
CommSec claims to be the first and only bank enabling Australians to get both cash and investment accounts in a single view with one login.
Integrated Luxury Brand with Lush Branch, Gorgeous Website
Every now and then, there’s a bank that really understands the importance of having an integrated brand supporting a narrow focus on a specific audience. Goldwater Bank, targeting upscale residents in the posh retirement mecca of Scottsdale, Arizona, is such a bank. Their website is a visually lush and stunning reflection of the bank’s equally-impressive […]
Casting Call: Credit Union TV Ad Contest Draws 37 Entries
Engaging the public is critical. But, just because a TV spot is popular and wins a vote in a contest doesn’t mean it’s the right spot to run.
Another High-Quality TV Spot From Charlotte Metro
Good TV ads cost money. Making cheap spots and/or airing them only a few of times is a complete waste of time and money.
Forum Credit Union Sponsors Indianapolis Colts Online ‘Fan Forum’
FORUM Credit Union in Indiana is sponsoring the Indianapolis Colts’ ‘Fan Forum,’ linked off of a banner ad on the team’s official NFL website (left-hand column). The forum has some impressive numbers to offer. The main forum has over 400 “threads” (basically “separate discussions”), where users have contributed their thoughts almost 10,000 times. Fans talk […]
