Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
De-Clutter Your Bank’s Website Homepage and Streamline the Experience
A simple homepage layout engages your audience and guides them where they want to go. Here are seven steps to make it happen.
Consumers Shop For Checking Accounts With Email Alerts
44% of all shoppers looking for a new checking account want email alerts. The pickier the shopper, the more they want email alerts.
10 Tips to Maximize Your Bank’s Google Adwords Campaign
Here are 10 ideas that will help banks and credit unions get more per click out of their Google Adwords campaigns.
Four Big Mistakes That Kill Bank Websites
Look at banking websites today and you'll see four common — and deadly — mistakes financial institutions tend to make.
50 Questions About Your Bank’s Digital Marketing Future
50 practical questions to ask — with answers — when rethinking (or kick starting) your digital marketing strategy.
Digital Marketing Trends for Banks and Credit Unions
Get a jump start on 2014 with the online, digital, mobile and social marketing trends identified by leaders is the financial industry.
Banner Ads Not Clicking With Banking Consumers
Most financial marketers think online interactive marketing basically means "banner ads." But one expert in the financial industry says that's a big mistake.
5 Reasons Why Banks Need Responsive Websites Now
The decision for financial marketers isn't should your site be rebuilt using responsive design, but rather when.
6 Tips for Picking the Right Content Management System for Bank Websites
Here are six considerations for banks and credit unions evaluating CMS options for their new website redesign.
Building The Bridge Between Bank Marketing and Sales
Strategies to improve the often tenuous marriage between financial marketers and their counterparts in sales.
A Comprehensive Guide to Retargeting for Banks and Credit Unions
Only 2% of consumers convert on the first visit to bank or credit union website. Retargeting brings the other 98% back. It's smart, scalable and wickedly effective.
What Do Consumers Really Want From Banking Websites? Simplicity
It's no great mystery that consumers consider bank websites less appealing than others, but the reasons why might surprise you.
Digital Marketing: The Difference Between Death and Success?
Why do some financial institutions fail while others grow? Acumen with digital marketing could be the factor separating the winners from the losers.
10 Spooktacular Halloween Promos From Credit Unions
The Financial Brand assembled this gallery of 10 frightfully fun, freaky and fangtastic Halloween promotions from credit unions.
30 Gorgeous (and Simple) Banking Websites
More and more retail financial institutions are trying to liven up their online experience by redesigning website homepages with an emphasis on visual simplicity.
Google’s Hummingbird Triggers SEO Bedlam for Banks and Credit Unions
Google’s new ‘Hummingbird’ update can ruin search rankings for banks and credit unions if they don't do anything about it.
What 3-Year Olds Can Teach Banks About Online Marketing
Three tips for injecting the creativity and resilience of a child into your online marketing campaigns.
Mobile Channels Are Turning Financial Marketing Upside Down
How will financial marketers promote banking products when the shopping experience starts and stops purely in the mobile channel?
How Pay-Per-Click Ads Pay Off for Banks and Credit Unions
It's difficult -- if not impossible -- to rank on the first page of search engine results. That's where pay-per-click ads come in. Here’s what you need to know.
3 Buzzworthy Ways Hello Bank Built a Breakthrough Brand
Rarely do you see a new bank brand launched. Rarer still is a bank that does it right. Here are 3 micro case studies in bank marketing brilliance.
Bank and Credit Union Websites Fall Short, Study Finds
Banks are either overlooking/underutilizing their websites, according to a scan of 1,676 institutions with $500+ million in assets.
4 Online Experts Critique FNB’s Radical New Website
FNB's new website concept is so unique and unusual, it takes four separate online marketing experts in the banking industry to review it.
