Building The Bridge Between Bank Marketing and Sales
Strategies to improve the often tenuous marriage between financial marketers and their counterparts in sales.
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Latest Spotlight Article:
An SEO Expert Shares Best Practices, Common Mistakes and Easy Wins
Google's algorithms change frequently, making it difficult for marketers to keep up. This expert advice will help you avoid SEO missteps and get the best results.
Popular Articles within Digital Marketing in Banking:
A Comprehensive Guide to Retargeting for Banks and Credit Unions
Only 2% of consumers convert on the first visit to bank or credit union website. Retargeting brings the other 98% back. It's smart, scalable and wickedly effective.
What Do Consumers Really Want From Banking Websites? Simplicity
It's no great mystery that consumers consider bank websites less appealing than others, but the reasons why might surprise you.
Digital Marketing: The Difference Between Death and Success?
Why do some financial institutions fail while others grow? Acumen with digital marketing could be the factor separating the winners from the losers.
10 Spooktacular Halloween Promos From Credit Unions
The Financial Brand assembled this gallery of 10 frightfully fun, freaky and fangtastic Halloween promotions from credit unions.
30 Gorgeous (and Simple) Banking Websites
More and more retail financial institutions are trying to liven up their online experience by redesigning website homepages with an emphasis on visual simplicity.
Google’s Hummingbird Triggers SEO Bedlam for Banks and Credit Unions
Google’s new ‘Hummingbird’ update can ruin search rankings for banks and credit unions if they don't do anything about it.
What 3-Year Olds Can Teach Banks About Online Marketing
Three tips for injecting the creativity and resilience of a child into your online marketing campaigns.
Mobile Channels Are Turning Financial Marketing Upside Down
How will financial marketers promote banking products when the shopping experience starts and stops purely in the mobile channel?
How Pay-Per-Click Ads Pay Off for Banks and Credit Unions
It's difficult -- if not impossible -- to rank on the first page of search engine results. That's where pay-per-click ads come in. Here’s what you need to know.
3 Buzzworthy Ways Hello Bank Built a Breakthrough Brand
Rarely do you see a new bank brand launched. Rarer still is a bank that does it right. Here are 3 micro case studies in bank marketing brilliance.
Bank and Credit Union Websites Fall Short, Study Finds
Banks are either overlooking/underutilizing their websites, according to a scan of 1,676 institutions with $500+ million in assets.
4 Online Experts Critique FNB’s Radical New Website
FNB's new website concept is so unique and unusual, it takes four separate online marketing experts in the banking industry to review it.
The Content Marketing Conundrum in Banking
Most online content in the financial industry just fills space. To be effective, segmentation, strategy and simplicity are key.
Why Bank’s Need DNS Failover Pages When Their Websites Crash
Few things will throw your marketing and IT departments -- and consumers -- into a panic like these four dreaded words: “Our website is down.”
Ad Lab: YouTube B.S., NFL Parody, Surrogate Mother
A review of YouTube advertising and marketing videos from global banks and credit unions, everything from the hilarious to downright weird.
Why Branch Centric Marketing Strategies Miss The Mark
Most banks and credit unions build their marketing strategies at the branch level, but financial marketers must adapt to consumers' online shopping behaviors.
5 Ways Google Analytics Can Save Financial Marketers Money
Google Analytics can help your bank or credit union marketing efforts -- both on and off the web -- and potentially save you thousands of dollars.
7 Tips to Building Bank Website Landing Pages for Ad Campaigns
The difference between success and failure for many marketing projects hinges on landing pages -- a critical tool in every financial marketer’s arsenal.
Wells Fargo Revamps Website Homepage With Lifestage Carousel
The bank's new design replaces a messy “link farm” with a snazzy interactive ribbon structured around life needs, but reviews of the site are mixed.
Google vs. Facebook: The Future of Search in Financial Marketing
Google is the dominant player in search today, but Facebook's vast universe of user data offers tantalizing opportunities for financial marketers.
Bank’s Redesigned Website Includes Crowdsourced Community Support Forum
The new website has a customer support section that will be built in part by consumers who will ask and answer their own questions.