Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
As 2025 approaches, banks, fintech and finance firms must adapt their communication strategies to face new trends and challenges.
Bank’s Automatic Thanking Machine (ATM) Strikes Viral Gold
An epic video of an ATM surprising customers with amassed over 6 million views in under a week. Get your tissues ready. You will cry.
12 Takes on the Emerging Role of Online Video in Banking
How should banks and credit unions leverage online video, if at all? Here are a dozen different perspectives.
15 Tips to Build Better Banking Product Comparison Pages
Comparison pages drive online sales by helping consumers make better decisions. Here are 15 proven techniques for a killer comparison page.
The Most Important Digital Channels in Banking Today
What do banks and credit unions think are the most important digital channels? The answers vary: from mobile and email to social and online video.
7 Deadly Sins You Commit Online (But Never in Your Branches)
The digital experience offered by most banks and credit unions is shamefully inconsistent with their physical branches.
The Right Search Strategy in Banking: Google AdWords or Facebook?
Financial marketers can rank higher in organic search results and cut their AdWords budget with the right content and social media strategy.
12 Essential Email Benchmarks for Bank Marketers
An invaluable collection of key performance metrics for banks and credit unions. Open, click-through, unsubscribe rates, and much more!
Infographic: How to Lose a Customer in Three Emails or Less
Consumers think banks ignore them and their needs. But targeted communications can eliminate this emotional disconnect and improve growth.
3 Essential Ingredients for the Modern Banking Website
It takes the right tech, the right messaging and the right UX to create a banking website that satisfies today's demanding consumers.
Digital Ad Spending Forecast & Trends for the Financial Industry
What digital advertising trends are are reshaping the banking industry and how much will financial marketers spend on digital? Answers here…
10 Clues Your Bank Needs An Online Advertising Tune-Up
How can you tell if your online advertising needs a tune-up? Here are 10 clues that your financial institution's strategy needs some love.
Apps, Mobile Sites or Responsive Design? What’s Right for Your Institution?
It's essential your online properties work seamlessly across all channels — smartphones, tablets and desktops. What's the best strategy?
Four Critical Considerations When Banks Redesign Their Websites
When overhauling your site, web data is the first place to look when identifying solid opportunities for improvement.
3 Ways Banks Can Make Money From a Content Marketing Strategy
One big question haunts financial marketers looking at a content marketing strategy: how can banks make money on a social media?
8 Critical Digital Marketing Skills for Banks and Credit Unions
Here are eight of the most important online skills financial marketers need today — everything from mobile and social to SEO and SEM.
Where Has Mobile Banking Gone Mainstream?
How badly do consumers want mobile banking? It depends. Research reveals varying levels of interest across 12 major metro markets.
5 Major Email Marketing Trends in Banking
You'll probably change your email marketing strategy after looking at this data from millions of email campaigns in the banking industry.
10 Things You Are Doing Wrong With Your Institution’s Website
What grade would your website get? Take the test and see how many of these ten common mistakes you may be making.
How Much Should Financial Marketers Spend on Google AdWords?
What percentage of your marketing budget should go to search campaigns on Google? This study from The Financial Brand runs the numbers.
The 6 Cs of Content Marketing for Banks and Credit Unions
Financial institutions can't survive in the Digital Age without a content marketing strategy. Use these 6 tips to get your plan together.
Beat Big Banks By Marketing The Mobile Services They Don’t Have
Smaller institutions don't have to concede the battle for mobile bankers to big boys. Here's how they can use their size as an advantage.
When Consumers Open The Most Bank Deposit Accounts Online
When will you see the most online applications for deposit accounts this year? Data says that will happen on Monday, August 18 around 11 am.
