5 Simple Things Consumers Want From Banking Websites
Better online UX is critical to future growth for banks and credit unions. Here's what todays' banking consumer expects.
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Latest Spotlight Article:
An SEO Expert Shares Best Practices, Common Mistakes and Easy Wins
Google's algorithms change frequently, making it difficult for marketers to keep up. This expert advice will help you avoid SEO missteps and get the best results.
Popular Articles within Digital Marketing in Banking:
Broken Links and Typos Can Cripple Your Bank’s Digital Strategy
Broken links and typos on a banking website are bad UX and hurt your search engine rankings. Here's a tool to sniff out and fix ugly bugs.
Your Branch Digital Signage Kit Of Parts Starts With Content
Many banks think of digital signage purely in terms of a technology solution, but success ultimately hinges on your content strategy.
10 Key Elements of a High-Octane Email Program for Banks
Here are 10 tips for banks and credit unions to leverage this high-performance marketing medium and get your program up to speed.
4 Things That Make Banking Websites Lame
Here are four common problems that plague financial institutions websites, with tips to take any financial website from 'LAME' to fame.
2014 Google Search Trends in Banking
This annual study breaks down Google search trends in the banking industry — what consumers are looking for and when.
How Banks Can Use Online Video To Rebuild Trust
Banks are focused on regaining consumer trust, and they’re leveraging the power of moving images to get there.
Get Ready For The .bank Web Domain Gold Rush
Soon you'll be able to buy web addresses at .bank and .creditunion domains, opening up a new world of marketing and branding opportunities.
10 Features of Great Banking Websites
Here are 10 tried and true best practices every bank and credit union should follow when planning a website redesign.
Psychographics vs. Demographics in Financial Marketing
Bank and credit union marketers have used crude data like income, age and gender for decades. Is it time for a more sophisticated and nuanced segmentation system?
Why Bad Online Reviews Are Good For Your Bank
Many financial institutions dread bad online reviews. But here's why you should view negative feedback as golden opportunities.
5 More Google Analytics Reports Bank Marketers Can Mine
Google Analytics Audience, Behavior and Acquisition reports can help shave thousands of dollars from bank and credit union marketing budgets.
Bank’s Automatic Thanking Machine (ATM) Strikes Viral Gold
An epic video of an ATM surprising customers with amassed over 6 million views in under a week. Get your tissues ready. You will cry.
12 Takes on the Emerging Role of Online Video in Banking
How should banks and credit unions leverage online video, if at all? Here are a dozen different perspectives.
15 Tips to Build Better Banking Product Comparison Pages
Comparison pages drive online sales by helping consumers make better decisions. Here are 15 proven techniques for a killer comparison page.
The Most Important Digital Channels in Banking Today
What do banks and credit unions think are the most important digital channels? The answers vary: from mobile and email to social and online video.
7 Deadly Sins You Commit Online (But Never in Your Branches)
The digital experience offered by most banks and credit unions is shamefully inconsistent with their physical branches.
The Right Search Strategy in Banking: Google AdWords or Facebook?
Financial marketers can rank higher in organic search results and cut their AdWords budget with the right content and social media strategy.
12 Essential Email Benchmarks for Bank Marketers
An invaluable collection of key performance metrics for banks and credit unions. Open, click-through, unsubscribe rates, and much more!
Infographic: How to Lose a Customer in Three Emails or Less
Consumers think banks ignore them and their needs. But targeted communications can eliminate this emotional disconnect and improve growth.
3 Essential Ingredients for the Modern Banking Website
It takes the right tech, the right messaging and the right UX to create a banking website that satisfies today's demanding consumers.
Digital Ad Spending Forecast & Trends for the Financial Industry
What digital advertising trends are are reshaping the banking industry and how much will financial marketers spend on digital? Answers here…