How badly do consumers want mobile banking? It depends. Research reveals varying levels of interest across 12 major metro markets.
You'll probably change your email marketing strategy after looking at this data from millions of email campaigns in the banking industry.
What grade would your website get? Take the test and see how many of these ten common mistakes you may be making.
What percentage of your marketing budget should go to search campaigns on Google? This study from The Financial Brand runs the numbers.
Financial institutions can't survive in the Digital Age without a content marketing strategy. Use these 6 tips to get your plan together.
Smaller institutions don't have to concede the battle for mobile bankers to big boys. Here's how they can use their size as an advantage.
When will you see the most online applications for deposit accounts this year? Data says that will happen on Monday, August 18 around 11 am.
A simple homepage layout engages your audience and guides them where they want to go. Here are seven steps to make it happen.
44% of all shoppers looking for a new checking account want email alerts. The pickier the shopper, the more they want email alerts.
Here are 10 ideas that will help banks and credit unions get more per click out of their Google Adwords campaigns.
Look at banking websites today and you'll see four common — and deadly — mistakes financial institutions tend to make.
50 practical questions to ask — with answers — when rethinking (or kick starting) your digital marketing strategy.
Get a jump start on 2014 with the online, digital, mobile and social marketing trends identified by leaders is the financial industry.
Most financial marketers think online interactive marketing basically means "banner ads." But one expert in the financial industry says that's a big mistake.
The decision for financial marketers isn't should your site be rebuilt using responsive design, but rather when.
Here are six considerations for banks and credit unions evaluating CMS options for their new website redesign.
Strategies to improve the often tenuous marriage between financial marketers and their counterparts in sales.
Only 2% of consumers convert on the first visit to bank or credit union website. Retargeting brings the other 98% back. It's smart, scalable and wickedly effective.
It's no great mystery that consumers consider bank websites less appealing than others, but the reasons why might surprise you.
Why do some financial institutions fail while others grow? Acumen with digital marketing could be the factor separating the winners from the losers.
The Financial Brand assembled this gallery of 10 frightfully fun, freaky and fangtastic Halloween promotions from credit unions.
More and more retail financial institutions are trying to liven up their online experience by redesigning website homepages with an emphasis on visual simplicity.