Interactive 3D Ad Brings Bank’s Virtual World to Life
Point your iPhone at this ad and it springs to life, then you can explore the virtual town of Cherryford Hill.
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Latest Spotlight Article:
Move Over CMOs, Data-Driven Growth Marketers Are Taking Over
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Popular Articles within Digital Marketing in Banking:
New Visual Trends in Retail Banking Websites
Bold, bright and dynamic. Here are seven examples of homepage designs that don’t look anything like bank websites.
Best of Credit Union 2011 Diamond Award Winners
A collection of 14 terrific projects coming from banks and credit unions — everything from word magnets to microsites.
12 Best Practices in Online Newsrooms for Financial Institutions
What it takes to build a robust virtual press center and maximize your PR exposure.
11 Free Tools for Monitoring Your Financial Institution’s Online Reputation
Here are 11 free tools to easily monitor, manage and measure your financial institution's online and social media activities.
Do Irritating Ads Work Better Than Funny, Entertaining Ones?
People hate Commonwealth Bank ads, but it may be better to annoy a few people than to be ignored by everyone.
Credit Union Toys with Microsoft Tag Tech in $15,000 Scavenger Hunt
This mobile phone promotion is as daring and creative as it is complex. But will it work?
Avatar Star Search: Create a Character for Bank’s Next TV Ad
Customers use cool character-creation tools to see who will star in the next TV commercial from Lloyds TSB.
10 Financial Microsites Reviewed: The Pros & Cons
How do these 10 bank and credit union microsites stack up? What's working? What isn't?
5 Ways Financial Institutions Can Use Social Media*
Five examples of specific situations where social media can be beneficial...along with some significant caveats.
ING DIRECT Ads Star Naked, Creepy Ape
A creepy orangutan who likes to get naked replaces Scottish funny man Billy Connolly as the official face of ING DIRECT in Australia.
FirstBank uses QR codes in a ‘novel’ giveaway
FirstBank uses a new mobile marketing tactic to give away free books, crosswords and Sudoku puzzles.
Creative Showcase: Salt & Pinkie, iAds, U-Pick ’Em
Visa parodies 80’s pop sensation Salt-n-Pepa, plus 15 other creative financial advertising and marketing projects.
Ranking Banking Brands: Who’s on Top in 2010?
Bancography releases the 2010 edition of its Bancography Brand Value Index, showing what are the top banks leading its bank branding ratings.
Spy on Your AdWords Competitors with SpyFu
Look up what any bank or credit union in the world spends on Google AdWords advertising.
7 Reasons to Use Your Bank’s Slogan as a Website URL
If you have a brand tagline, why not turn it into a memorable marketing URL?
How-To: Google AdWords Basics for Banks and Credit Unions
A recent poll conducted by The Financial Brand found that 57% of banks and only 23% of credit unions utilize search engine marketing (SEM). Clearly there are many financial institutions that have yet to embrace this powerful approach to marketing. AdWords is Google’s flagship advertising product and main source of revenue, generating revenues of USD$23 […]
Online Marketing: How Do You Stack Up?
Earlier this August, 154 financial institutions participated in The Financial Brand’s 2010 Online Marketing Study, including 49 retail banks and 93 credit unions. 64 of the participants had $1 billion in assets or more. 66 had less than $500 million in assets. 46% described themselves as “novices” at online marketing, 43% said they were “intermediate” […]
3 Credit Union Microsites – The Pros and Cons
Mystery Monkey Tour Contest Financial Institution: GTE Federal Credit Union Microsite: www.GTEFCUMysteryMonkeyTour.com An escaped Rhesus Macaque monkey in Tampa then evaded capture for over a year, traveling across tree tops and through backyards spanning three counties and over 400 square miles. Along the way, the wily monkey accrued a sizable following, becoming a celebrity of […]
Don’t Let Those Promotional Microsites Become Porn
When you buy a domain name for your next bank or credit union promotion, buy more than one year. Buy at least two. Better yet, buy three. At a cost of $30, there’s no excuse. When your promotion is over, put up a parking page or redirect visitors to your main website. Otherwise, this is […]
Credit Union Scavenger Hunt Nearly Doubles Website Traffic
[Update: Belvoir FCU runs a website scavenger hunt every year. Here’s a link to the 2013 edition of the contest.] To celebrate the one-year anniversary of its website redesign, Belvoir FCU hosted a virtual scavenger hunt. In its Web Hunt 2010 promotion, Belvoir FCU strategically placed what it calls “slice of life” icons — each […]
First Tech Gets Even More Squirrely
Chuck and Leroy are back. The two First Tech Credit Union spokesquirrels that originally made their debut in the summer of 2009 have returned in a new trio of TV ads. In the spots, Chuck, a Western Gray Squirrel and First Tech member, explains to his dumber companion Leroy why it’s better to go to […]