Financial Services Ad Spending Drops 10% in 2008
Despite the struggling economy, some sectors of the financial services industry are boosting their ad budgets. Why and on what?
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Online Anniversary Promo Nets $5 Million in New Deposits
Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. SharePlus Bank in Plano, Texas just celebrated its 50th anniversary with a $50,000 promotion that netted 500 new customers and generated over $5 million in new deposits. Note: The grand […]
Welcome to Blingola
Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. “Welcome to Blingola,” an imaginary world where everyone has “all the happiness in the world,” courtesy of their Virgin Money credit cards. With headlines like “The land of milf and […]
Alabama Credit Union is 79.3% Better Than A Bank
These TV ads from Alabama CU are terrific. They are brimming with personality and look nothing like any other financial institution's ads.
WaMu Fantasy TV Ads.. “Whoo hoo!”
Some regard WaMu's campaigns as nothing more than a knockoff of a Homer Simpson expression. But you have to admit, these spots are different.
Aussie Brokerage Rocks the Beatles With Slick Marketing Website
CommSec claims to be the first and only bank enabling Australians to get both cash and investment accounts in a single view with one login.
Integrated Luxury Brand with Lush Branch, Gorgeous Website
Every now and then, there’s a bank that really understands the importance of having an integrated brand supporting a narrow focus on a specific audience. Goldwater Bank, targeting upscale residents in the posh retirement mecca of Scottsdale, Arizona, is such a bank. Their website is a visually lush and stunning reflection of the bank’s equally-impressive […]
Casting Call: Credit Union TV Ad Contest Draws 37 Entries
Engaging the public is critical. But, just because a TV spot is popular and wins a vote in a contest doesn’t mean it’s the right spot to run.
Another High-Quality TV Spot From Charlotte Metro
Good TV ads cost money. Making cheap spots and/or airing them only a few of times is a complete waste of time and money.
Forum Credit Union Sponsors Indianapolis Colts Online ‘Fan Forum’
Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. FORUM Credit Union in Indiana is sponsoring the Indianapolis Colts’ ‘Fan Forum,’ linked off of a banner ad on the team’s official NFL website (left-hand column). The forum has some […]
