Digital Marketing in Banking

Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).

Latest Spotlight Article:
Cracking the Customer Code: Marrying Emotion and Tech to Maximize ROI

Understanding how and why consumers make decisions — and how rapidly changing technology has changed the way people engage with financial products — is key to forming a cogent growth strategy for bank marketers.

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Show and Tell, Switch and Sell

Check out this New Zealand bank's online show-and-tell switching website. It's cool, innovative, interactive …and huge.