Ranking Banking Brands: Who’s on Top in 2010?
Bancography releases the 2010 edition of its Bancography Brand Value Index, showing what are the top banks leading its bank branding ratings.
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Latest Spotlight Article:
An SEO Expert Shares Best Practices, Common Mistakes and Easy Wins
Google's algorithms change frequently, making it difficult for marketers to keep up. This expert advice will help you avoid SEO missteps and get the best results.
Popular Articles within Digital Marketing in Banking:
Spy on Your AdWords Competitors with SpyFu
Look up what any bank or credit union in the world spends on Google AdWords advertising.
7 Reasons to Use Your Bank’s Slogan as a Website URL
If you have a brand tagline, why not turn it into a memorable marketing URL?
How-To: Google AdWords Basics for Banks and Credit Unions
Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. A recent poll conducted by The Financial Brand found that 57% of banks and only 23% of credit unions utilize search engine marketing (SEM). Clearly […]
Online Marketing: How Do You Stack Up?
Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Earlier this August, 154 financial institutions participated in The Financial Brand’s 2010 Online Marketing Study, including 49 retail banks and 93 credit unions. 64 of […]
3 Credit Union Microsites – The Pros and Cons
Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Mystery Monkey Tour Contest Financial Institution: GTE Federal Credit Union Microsite: www.GTEFCUMysteryMonkeyTour.com An escaped Rhesus Macaque monkey in Tampa then evaded capture for over a […]
Don’t Let Those Promotional Microsites Become Porn
Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. When you buy a domain name for your next bank or credit union promotion, buy more than one year. Buy at least two. Better yet, […]
Credit Union Scavenger Hunt Nearly Doubles Website Traffic
Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. [Update: Belvoir FCU runs a website scavenger hunt every year. Here’s a link to the 2013 edition of the contest.] To celebrate the one-year anniversary […]
First Tech Gets Even More Squirrely
Facebook Twitter LinkedIn Email Print Chuck and Leroy are back. The two First Tech Credit Union spokesquirrels that originally made their debut in the summer of 2009 have returned in a new trio of TV ads. In the spots, Chuck, a Western Gray Squirrel and First Tech member, explains to his dumber companion Leroy why […]
Digital Marketing: Credit Union’s Microsite Says ‘Boring Is Sexy’
Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. “Boring is sexy these days,” says Montana 1st Credit Union on its promotional microsite, BoringIsSexy.com. The credit union’s agency, iDiz, cleverly used the promo’s URL […]
Bank Streams Live Rock Concerts In Online Banner Ads
Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Dexia Bank, serving France and the Netherlands, has done two of the most innovative things you may ever see in financial services marketing. First, they […]
SunTrust’s Holistic Life Lessons at LiveSolid.com Website
Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. As part of SunTrust’s ongoing “Live Solid, Bank Solid” branding campaign, the bank has launched LiveSolid.com, a large-scale financial education website. LiveSolid.com takes “a holistic […]
‘Find Me a Banker’: A Website That’s Like Match.com for Banking
Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications In the summer of 2009, Bank of Utah knew one of its competitors, a community bank […]
Fighting Axe Grinders and Their Online Vendettas
Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. The Scenario Someone feels they’ve been mistreated by your financial institution. They’re pissed off, so they launch a hard-hitting online vendetta against you, centering around […]
Members Help Members in USAA’s Online Website Forum
Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications San Antonio-based USAA Savings Bank, which provides financial services to military personnel and their families, recently […]
‘Cash In’ With a TV Commercial Contest
Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Servus Credit Union, the third largest in Canada, has just about wrapped up its “Cash in with Your Camcorder” promotion, a make-your-own-TV-commercial contest highlighting the […]
First Direct Website Delivers Transparency and Honesty
Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. First Direct, the UK internet/telephone bank and subsidiary of HSBC, is leveraging its positive word of mouth reputation with a new microsite, First Direct […]
BankIntervention.com
Do your banking customers have a 'bank addiction'? Addison Avenue FCU is targeting those who may have a problem in its marketing campaign.
Q&A: Digital Signage Is About “Local Relevance,” Not CNN
Part of innovating on the old, traditional bank branch is with digital signage. Yet, some banks and credit unions are doing it wrong.
Say Why You ‘Intentionally Left Bank,’ Get a T-Shirt
Seattle Metropolitan Credit Union asks consumers to share their stories about why they've chosen a credit union over a large corporate bank.
Regions Bank Hopes Consumers LOVE to SAVE
Regions Bank has launched a new savings initiative, most notably including TV ads and a "Save with Regions" microsite.
Beneficial Ads Push 3rd-Party Spending Analyzer
Facebook Twitter LinkedIn Email Print Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. In an effort to get savers and spenders to look at a bigger financial picture, Beneficial Bank is asking people “What would you do if […]