Articles by Jim Marous

Jim Marous is a financial industry strategist, co-publisher of The Financial Brand, and one of the top 5 most influential people in banking.

To maximize revenue without affecting satisfaction or engagement, financial institutions must determine the optimal channel mix for each customer.

GoBank's welcome to new customers is a case study in effective direct marketing, with a number of strategic lessons for banks.

Banks need to continuously review the best mobile banking strategies worldwide to identify the best solutions that meet customer needs.

Changes in product delivery, communication channels and competition have made a demographic-based targeting approach much less effective.

Banks, credit unions and other industries are using personalized videos linked to email to improve onboarding, cross-selling and retention.

Moven is the latest in a spate of unusual banking alternatives looking to shake up the industry, including Simple, GoBank and Bluebird.

Digital channels tend to build loyalty and provide the opportunity to reduce costs through transaction migration.

Consumers think mobile interactions with their bank should be predictive and in real time. Unfortunately, banks have been slow to respond.

Are you using all of the channels possible to migrate transactions and inquiries to your customer's mobile devices?

Financial institutions should leverage a hybrid approach to marketing strategy, with short-term wins aligned with longer term objectives.

We asked nearly 50 industry leaders what are the most important trends in retail banking in 2013. Here's what they had to say.

There's a new startup out to teach banking a thing or two with its "easy" strategy! Pay attention, because they're stealing customers.

Will big data transform the future of financial marketing? Or will banking get crushed by a crippling tidal wave of information?

Mass affluent households are tricky, with unique patterns of media consumption, technology use and attitudes about financial services. 

Bank 3.0 by Brett King provides a look into the future of banking where branches are replaced by mobile devices and banking is omnipresent.

BAI just wrapped up its conference on retail banking and delivery channels. Here's what one attendee says the future of banking hinges on.

When it comes to direct marketing, there are a few myths and bad practices that causes banks to leave some serious money on the table.

Where should banks and credit unions start with their onboarding program? Here are the most important elements needed for success.

Every bank need to be communicating with customers aggressively during the instrumental 90 days after account opening.

Marketers are leveraging QR, or quick response, codes to drive prospects and customers to promotional content or to expand a conversation.