Articles by Jim Marous

Jim Marous is a financial industry strategist, co-publisher of The Financial Brand, and one of the top 5 most influential people in banking.

Happy Anniversary Simple Bank

A year ago, Simple set out to shake up banking. Success! They added more customers than most banks have accrued in their entire history.

7 Reasons to Love GoBank

Here's why consumers will love GoBank and why traditional banks should fear them. These challengers will shake up the banking industry.

Easy Banking: The Simple Strategy

There's a new startup out to teach banking a thing or two with its "easy" strategy! Pay attention, because they're stealing customers.