Articles by Jim Marous

Jim Marous is a financial industry strategist, co-publisher of The Financial Brand, and one of the top 5 most influential people in banking.

Differentiating banking channels by functionality is a better strategy than an omnichannel strategy where all channels are equal.

Marketers at banks and credit unions take heed. Ignoring players like Moven and Simple can be a big mistake that could leave you way behind.

Banks and credit unions should use attitudes and perceptions together with demographics and transaction data to improve cross-selling.

A year ago, Simple set out to shake up banking. Success! They added more customers than most banks have accrued in their entire history.

Financial marketers must better understand mobile banking users' preferences, and alleviate the fears of non-users.

Some of the foremost global leaders in the banking and credit union industry share their thoughts on strategic planning priorities for 2014.

Banks around the world are innovating mobile offerings at breakneck speed. But what should the next generation of mobile banking look like?

As banks and credit unions seek to increase revenues and decrease costs, these cross-selling strategies have never been more important.

Here's why consumers will love GoBank and why traditional banks should fear them. These challengers will shake up the banking industry.

To maximize revenue without affecting satisfaction or engagement, financial institutions must determine the optimal channel mix for each customer.

GoBank's welcome to new customers is a case study in effective direct marketing, with a number of strategic lessons for banks.

Banks need to continuously review the best mobile banking strategies worldwide to identify the best solutions that meet customer needs.

Changes in product delivery, communication channels and competition have made a demographic-based targeting approach much less effective.

Banks, credit unions and other industries are using personalized videos linked to email to improve onboarding, cross-selling and retention.

Moven is the latest in a spate of unusual banking alternatives looking to shake up the industry, including Simple, GoBank and Bluebird.

Digital channels tend to build loyalty and provide the opportunity to reduce costs through transaction migration.

Consumers think mobile interactions with their bank should be predictive and in real time. Unfortunately, banks have been slow to respond.

Are you using all of the channels possible to migrate transactions and inquiries to your customer's mobile devices?

Financial institutions should leverage a hybrid approach to marketing strategy, with short-term wins aligned with longer term objectives.

We asked nearly 50 industry leaders what are the most important trends in retail banking in 2013. Here's what they had to say.

There's a new startup out to teach banking a thing or two with its "easy" strategy! Pay attention, because they're stealing customers.

Will big data transform the future of financial marketing? Or will banking get crushed by a crippling tidal wave of information?