Articles by Jim Marous

Jim Marous is a financial industry strategist, co-publisher of The Financial Brand, and one of the top 5 most influential people in banking.

Banks and credit unions must become the center of their customers' lives connecting with merchants and partners to be their 'Everyday Bank'.

As consumer banking channel preferences change, the best customers are using more channels to do their banking.

While global retail bankers agree on the strategic priorities for the future they find themselves unprepared to address these priorities.

The importance of mobile banking capabilities helped push the bank switching rate up by more than 40% in the past six months.

Millennials don't believe banks can meet their needs in the coming years. Banking needs to take that seriously.

New customer acquisition is only half the battle for banks and credit unions. Customer engagement marketing generates loyalty.

40 global financial services leaders provide 43 myths and misconceptions in retail banking that banks and credit unions should know about.

Should banks and credit unions invest in wearable technology when consumers don't yet see an advantage to adding another banking device?

The purchase of WhatsApp by Facebook highlights the consumer trends that bankers must understand or risk becoming irrelevant.

Here's how financial institutions can build effective an customer onboarding strategy that increases sales and share-of-wallet.

LoopPay Mobile Wallet and the request funds feature of Square Cash deserves attention in a highly competitive payments marketplace.

The checking account of the future will most likely be a downloadable bank account with functionality desired by the digital consumer.

While branch closings are increasing, many more branches would be closed if there wasn't concern for public or governmental backlash.

Apple can quickly become a major payments player with the iTunes system, 500,000 credit cards on file and new merchant technology.

Mobile Money from T-Mobile provides a free checking-type product that could eventually threaten the foundation of bank relationships.

Banks and credit unions can turn a data breach into a communications opportunity to build trust and confidence in consumers.

Most banks and credit unions should completely reinvent their mobile banking offering to reflect the needs of the digital consumer.

Here are eight resolutions that every bank or credit union marketer should make — and keep — in 2014 and beyond.

Should banks and credit unions provide one-touch live customer support in the year ahead like Amazon's Mayday service?

A comprehensive forecast compiled from more than 60 global financial services leaders and industry analysts.

LoopPay contactless payments device that works at more than 90% of current POS terminals wins Finovate Best of Show award.

Despite efforts to improve the bank and credit union customer experience, studies indicate that bank customer satisfaction still stinks.