Articles by Jim Marous

Jim Marous is a financial industry strategist, co-publisher of The Financial Brand, and one of the top 5 most influential people in banking.

The old way of developing products and services no longer works. Banks must search out learning opportunities through industry

Investing in digital banking transformation, especially during periods of economic uncertainty, is vital for banks fighting for survival.

Bank and credit union employees must be provided the encouragement, rewards and psychological safety for taking risks with new

To help customers navigate financial decisions, top-performing bank marketers must be able to extract — and act on — insights

Emerging technologies are transforming banking, presenting unprecedented opportunities for growth, innovation and customer

Q2 and Rocket Mortgage announce collaboration on a mortgage-as-a-service solution that integrates digital simplicity and human

Despite emphasis on data and the deployment of many artificial intelligence solutions, banking is far from achieving the full benefits of

To be future-ready, it’s critical for financial institutions to remember core customers, leverage existing talent and have strong

Investment in marketing technology allows organizations to use data and insights across channels and throughout the entire customer

WeBank uses data, artificial intelligence, cloud technology and the blockchain to grow customers and revenues at an unequalled

The industry's big players have made massive investments in digital transformation, giving them the upper hand. But at what cost to

Banks are not delivering the personalized solutions and advice expected by consumers during current challenging economic

Customers expect their bank to know them, provide easy and transparent services and to use data to anticipate their personalized

Many bank tech companies try to sell the vision of what they can provide as opposed to a compartmentalized solution meeting a specific

Banks that invest in digital banking transformation and a skilled workforce will be prepared for times of economic

Customers who view their bank only in terms of efficient transactions are the least loyal and most likely to open a new account

Banks improving productivity and investing in strategic growth will emerge from an economic downturn more future-ready than the

Banks must create an easy and efficient digital experience and differentiate their brand by using data and insights to increase engagement.

The metaverse will open doors for new business models. To maximize the value of the metaverse, banks must link the virtual to the real

Personalized, proactive experiences are what consumers want in banking. Data and analytics are ways to deliver, but progress lags

Personalization strategies not only support improved results in customer acquisition and cross-selling. They are now a basic

Adding a checking account to the Marcus' offerings will make this 6 year-old brand a formidable player in the digital-only banking