Move Beyond Traditional Marketing to Embrace AI-Driven Personalization
Consumers expect contextual personalization across channels and in real-time. Olly Downs from Curinos discusses the opportunities and challenges of direct engagement.
The Future of Banking is Personal
Banks must create a personalized digital experience that differentiates their brand by using data and insights to increase engagement.
Relationship Fragmentation is Killing Loyalty: How Should Banks Respond?
While consumers generally like their primary financial institution, satisfaction no longer drives loyalty or even retention. How can banks retool to respond?
Nine Takeaways from Citi’s Deep Dive into Gen AI and Banking
Banking faces a 'readiness gap' between AI aspirations and deployment. Financial institutions must build strategies now to make banking more resilient.
The Importance of Primacy in Banking
Banks are over-reliant on new account metrics that don't correlate to profitability. Worse, nearly 70% of new accounts remain inactive after 90 days.
Size Doesn’t Always Define Digital Maturity in Banking
New analysis shows digital prowess stems not from asset size alone. There must be a culture that accepts change and client-obsessed mindsets.
GenAI: Banking’s Best Offense in Challenging Times
IBM research explores the immense yet balanced potential of generative AI across innovating customer value, optimizing operations, and managing risks.
Retail Banking Customers Seek Better Rates and Experiences As Satisfaction Plateaus
As economic uncertainty causes customers to reevaluate relationships, experience excellence becomes the battleground that will determine bank loyalty in the future.
Playing Catch Up: Top Trends Banks Are Prioritizing in 2024
Success in 2024 and beyond hinges on reallocating technology investments and priorities from defensive stability to strategic growth.
Banking at the Precipice: Navigating the Fifth Industrial Revolution
Banks must transition from a one-size-fits-all model of products and delivery to participatory engagement, where personal preference is king.
Unlocking the Promise of AI for Loyalty in Banking
Explore practical applications of generative AI in retail banking for the level hyper-personalized engagement expected by consumers.
The Future of Retail Banking: A Look Into the Crystal Ball
Trends emerge for banks to reinvent customer lifetime value, personalization, digital platform thinking and reimagined experiences.
How OpenAI’s Turmoil Could Impact Banking’s Use of Generative AI
Updated: What does OpenAI's disruptive week mean for responsible and beneficial AI adoption in the financial services industry?
Financial Institutions Face Critical Crossroads in 2024
2024 will be a pivotal year for a banking industry faced with an uncertain economy – but also with significant opportunities for growth.
What Financial Marketers See as Priorities and Challenges for 2024
A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.
Fintech Growth Strategies Impact Future of Banking
As fintechs reshape banking, their focus on profits over scale does not diminish the competitive threat — or collaborative opportunity.
Banking Success Requires Real-Time Data-Driven Engagement
Banks must leverage data, predictive analytics and modern technology to enable personalized, real-time engagement across the customer journey.
The Future of Banking in a World of Digital Ecosystems
A reset of existing business models in banking is underway, thanks to technology like artificial intelligence, hybrid cloud, embedded finance and banking as a service.
From TikTok to Trust: Building Relationships with Gen Z
For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose.
The Future of Value: Rethinking Banking in an Era Beyond Money
As banking becomes embedded in digital ecosystems, financial institutions must evolve from monetary exchange to enabling value transfer models.
Making Banking Frictionless: The Rise of Embedded Finance
What does it take to be successful with an embedded finance strategy? And what do nonbank platform partners value most? IBM research offers some insight.
ChatGPT in Banking: Balancing Its Promise and Its Risks
Technology thought leader Brian Roemmele wants generative AI models to transform banking in positive ways and suggests ways to avoid pitfalls.
