My Digital Banking Nirvana
Combining the best mobile banking functionality offered globally would result in a best-in-class mobile banking application.
Articles by Jim Marous
Big Day for Payments: Plastic vs. Digital
Coin announces unique card-based alternative solution to the overstuffed wallet. Here's what it means for banking.
The Engagement and Revenue Potential of Mobile Alerts
Mobile banking alerts increase engagement, lower servicing costs and provide potential revenue opportunities for banks and credit unions.
Traditional Banks At Risk Due to Digital Disruption
35% of banks' market share in North America could be in play by 2020 as traditional branch banking gives way to new digital players.
A Comprehensive Guide to Retargeting for Banks and Credit Unions
Only 2% of consumers convert on the first visit to bank or credit union website. Retargeting brings the other 98% back. It's smart, scalable and wickedly effective.
Banking Innovation: Not Made in the U.S.A.
U.S. and U.K. financial institutions lag behind in banking innovation despite exciting innovations worldwide.
Banking Innovation For The Fat-Fingered: What That Looks Like
Some of the best banking innovations use the camera functionality of the smartphone to simplify a customer's banking life.
Is Your Bank Ready For Customer 3.0?
Banks and credit unions need to meet the needs of Customer 3.0 who is hyper-connected, highly informed and wanting a personalized approach.
When Consumers Are on The Move, Financial Marketers Should Attack
People on the move are perfect for financial marketers to target with customer acquisition campaigns... and one of the biggest risks for losing their own customers.
It’s Time Online Account Applications Got A Major Facelift
Financial institutions need to streamline online account opening forms, not make them more onerous like they have. Here's some great tips to simplify the process.
Today’s Mobile Banking Apps: Table Stakes or Cutting Edge
Banks and Credit Unions continue to develop new mobile banking apps to keep up with global innovation trends.
How Banks Should Rethink the Multichannel Banking Experience
Differentiating banking channels by functionality is a better strategy than an omnichannel strategy where all channels are equal.
Challenger Brands & Disruptive Ideas: Learning From The Neobanks
Marketers at banks and credit unions take heed. Ignoring players like Moven and Simple can be a big mistake that could leave you way behind.
Banking Need to Reassess Cross-Selling Efforts
Banks and credit unions should use attitudes and perceptions together with demographics and transaction data to improve cross-selling.
Happy Anniversary Simple Bank
A year ago, Simple set out to shake up banking. Success! They added more customers than most banks have accrued in their entire history.
Understanding the Mobile Banking Consumer
Financial marketers must better understand mobile banking users' preferences, and alleviate the fears of non-users.
Banking Leaders Discuss 2014 Strategic Planning Priorities
Some of the foremost global leaders in the banking and credit union industry share their thoughts on strategic planning priorities for 2014.
Banks Accelerate Mobile Banking Innovation
Banks around the world are innovating mobile offerings at breakneck speed. But what should the next generation of mobile banking look like?
9 Steps to Improving Bank Cross-Sell Performance
As banks and credit unions seek to increase revenues and decrease costs, these cross-selling strategies have never been more important.
7 Reasons to Love GoBank
Here's why consumers will love GoBank and why traditional banks should fear them. These challengers will shake up the banking industry.
How To Migrate Banking Customers to Digital Channels
To maximize revenue without affecting satisfaction or engagement, financial institutions must determine the optimal channel mix for each customer.
GoBank Makes Great First Impression With Fantastic Onboarding Email
GoBank's welcome to new customers is a case study in effective direct marketing, with a number of strategic lessons for banks.
