Articles by Jim Marous

Jim Marous is a financial industry strategist, co-publisher of The Financial Brand, and one of the top 5 most influential people in banking.

Despite growth of debit and credit card use and heavy promotion of digital payments, cash is still the preferred payment choice of consumers.

A study suggests financial institutions need to offer consumers more services on social media channels or suffer the consequences.

Richard Branson continues to shake up the banking world with the introduction of tellerless Virgin Money Lounges in the UK.

Big data provides the potential to increase revenues, decrease costs, improve operational efficiency and enhance the customer experience.

Banks and credit unions are not providing the same positive experience through digital channels as well as they do with personal channels.

Sixty financial services industry leaders share their favorite non-financial apps as a guide for future mobile banking app development.

The digitization and integration of identification cards such as a drivers license may be the missing link to expanded mobile wallet use.

While confidence in banking is up, advocacy, clarity, a strong customer experience and delivering on promises still needs improvement.

Bank and credit union onboarding should include a series of communications including direct mail, email, phone, digital and mobile channels.

A personal message from Jim Marous about Retail Banking Strategies, a new section here on The Financial Brand.

Banks and credit unions can improve cross-selling and customer service by adding iBeacon technology to their branches.

Banks and credit unions must become the center of their customers' lives connecting with merchants and partners to be their 'Everyday Bank'.

As consumer banking channel preferences change, the best customers are using more channels to do their banking.

While global retail bankers agree on the strategic priorities for the future they find themselves unprepared to address these priorities.

The importance of mobile banking capabilities helped push the bank switching rate up by more than 40% in the past six months.

Millennials don't believe banks can meet their needs in the coming years. Banking needs to take that seriously.

New customer acquisition is only half the battle for banks and credit unions. Customer engagement marketing generates loyalty.

40 global financial services leaders provide 43 myths and misconceptions in retail banking that banks and credit unions should know about.

Should banks and credit unions invest in wearable technology when consumers don't yet see an advantage to adding another banking device?

The purchase of WhatsApp by Facebook highlights the consumer trends that bankers must understand or risk becoming irrelevant.

Here's how financial institutions can build effective an customer onboarding strategy that increases sales and share-of-wallet.

LoopPay Mobile Wallet and the request funds feature of Square Cash deserves attention in a highly competitive payments marketplace.