Is Your Bank Ready For Customer 3.0?
Banks and credit unions need to meet the needs of Customer 3.0 who is hyper-connected, highly informed and wanting a personalized approach.
Articles by Jim Marous
When Consumers Are on The Move, Financial Marketers Should Attack
People on the move are perfect for financial marketers to target with customer acquisition campaigns... and one of the biggest risks for losing their own customers.
It’s Time Online Account Applications Got A Major Facelift
Financial institutions need to streamline online account opening forms, not make them more onerous like they have. Here's some great tips to simplify the process.
Today’s Mobile Banking Apps: Table Stakes or Cutting Edge
Banks and Credit Unions continue to develop new mobile banking apps to keep up with global innovation trends.
How Banks Should Rethink the Multichannel Banking Experience
Differentiating banking channels by functionality is a better strategy than an omnichannel strategy where all channels are equal.
Challenger Brands & Disruptive Ideas: Learning From The Neobanks
Marketers at banks and credit unions take heed. Ignoring players like Moven and Simple can be a big mistake that could leave you way behind.
Banking Need to Reassess Cross-Selling Efforts
Banks and credit unions should use attitudes and perceptions together with demographics and transaction data to improve cross-selling.
Happy Anniversary Simple Bank
A year ago, Simple set out to shake up banking. Success! They added more customers than most banks have accrued in their entire history.
Understanding the Mobile Banking Consumer
Financial marketers must better understand mobile banking users' preferences, and alleviate the fears of non-users.
Banking Leaders Discuss 2014 Strategic Planning Priorities
Some of the foremost global leaders in the banking and credit union industry share their thoughts on strategic planning priorities for 2014.
Banks Accelerate Mobile Banking Innovation
Banks around the world are innovating mobile offerings at breakneck speed. But what should the next generation of mobile banking look like?
9 Steps to Improving Bank Cross-Sell Performance
As banks and credit unions seek to increase revenues and decrease costs, these cross-selling strategies have never been more important.
7 Reasons to Love GoBank
Here's why consumers will love GoBank and why traditional banks should fear them. These challengers will shake up the banking industry.
How To Migrate Banking Customers to Digital Channels
To maximize revenue without affecting satisfaction or engagement, financial institutions must determine the optimal channel mix for each customer.
GoBank Makes Great First Impression With Fantastic Onboarding Email
GoBank's welcome to new customers is a case study in effective direct marketing, with a number of strategic lessons for banks.
Building A Winning Mobile Banking Strategy
Banks need to continuously review the best mobile banking strategies worldwide to identify the best solutions that meet customer needs.
Demographics No Longer Effective For Financial Direct Marketing
Changes in product delivery, communication channels and competition have made a demographic-based targeting approach much less effective.
3 Ways to Improve Bank Onboarding, Cross-Selling and Retention
Banks, credit unions and other industries are using personalized videos linked to email to improve onboarding, cross-selling and retention.
Moven: From Mobile Banking to Mobile Money
Moven is the latest in a spate of unusual banking alternatives looking to shake up the industry, including Simple, GoBank and Bluebird.
Will The Power of Mobile Make Bank Branches Disappear?
Digital channels tend to build loyalty and provide the opportunity to reduce costs through transaction migration.
Banks Not Meeting Mobile Banking Customer Expectations
Consumers think mobile interactions with their bank should be predictive and in real time. Unfortunately, banks have been slow to respond.
9 Ways Marketing Can Help Acquire New Mobile Banking Customers
Are you using all of the channels possible to migrate transactions and inquiries to your customer's mobile devices?