Articles by Jim Marous

Jim Marous is a financial industry strategist, co-publisher of The Financial Brand, and one of the top 5 most influential people in banking.

Banks and credit unions should monitor worldwide tablet banking advancements for ways to improve digital banking consumer experiences.

Banks and credit unions need to understand the customer purchase journey to improve marketing effectiveness and the customer experience.

Banks and credit unions continue to test branch designs that combine new technology, open design and improved points of interaction.

Banks and credit unions should benchmark their mobile banking functionality against top US banks to keep pace with consumer digital demand.

In an exclusive interview with The Financial Brand, mBank a mobile and online banking innovation leader, discusses their strategy for success.

Financial institutions must address the needs of millennials who are willing to bank with technology and telecommunications companies.

The 20 top mobile banking applications and functionality found worldwide, providing a benchmark for banks and credit unions.

For consumers to move beyond basic mobile banking transactions, financial institutions must improve usability and address security concerns.

Banks and credit unions need to rebuild distribution models reflecting customers who use digital channels but want branch access as well.

As consumers are using more channels, banks and credit unions need to provide consistent user experiences in branches and digitally.

The new Online Banking Report on Mobile Account Opening provides excellent guidance for organizations building a mobile-first model.

Despite growth of debit and credit card use and heavy promotion of digital payments, cash is still the preferred payment choice of consumers.

A study suggests financial institutions need to offer consumers more services on social media channels or suffer the consequences.

Richard Branson continues to shake up the banking world with the introduction of tellerless Virgin Money Lounges in the UK.

Big data provides the potential to increase revenues, decrease costs, improve operational efficiency and enhance the customer experience.

Banks and credit unions are not providing the same positive experience through digital channels as well as they do with personal channels.

Sixty financial services industry leaders share their favorite non-financial apps as a guide for future mobile banking app development.

The digitization and integration of identification cards such as a drivers license may be the missing link to expanded mobile wallet use.

While confidence in banking is up, advocacy, clarity, a strong customer experience and delivering on promises still needs improvement.

Bank and credit union onboarding should include a series of communications including direct mail, email, phone, digital and mobile channels.

A personal message from Jim Marous about Retail Banking Strategies, a new section here on The Financial Brand.

Banks and credit unions can improve cross-selling and customer service by adding iBeacon technology to their branches.