Search Results: branches

Shoot for the Loot: RBC Bank’s ‘March Madness’ Promo

Don't use the term "March Madness" in your promotions unless you are an approved, official sponsor of the tournament. The NCAA will sue you.

See Barclays Bank of the Future… It’s Here Now

Barclays has opened a new flagship branch at Piccadilly Circus in London. The bank describes the project as “the first ‘brand concept’ branch in the UK,” covering 8,000 square feet of retail space over three floors. “We have taken inspiration from retailers such as Apple and Nike,” said Mike Amato, Chief Distribution & Product Officer/Barclays […]

Canadian Credit Union Goes Fully Guerilla

To enforce the idea that FirstOntario's investments are safe, it tried out a new marketing campaign with bikes, park benches and bubble wrap.

No Traditional Tellers in This New Branch

Dort FCU’s latest branch is characterized by its warm woods and rich hues, complemented by nice lighting and a healthy application of retail graphics. The open floor plan and spacious ceiling create a pleasant, inviting feeling. Four video tellers handle all the branch’s cash transactions. (For more on video tellers, see this article from The […]

Beneficial Bank’s Brand Campaign is “Starting Now”

Beneficial Bank in Philadelphia, launched an upbeat branding campaign following the election. The campaign carries the theme "Starting Now."

This Bank’s Brand Ads Are Out of Control

How many people will relate to Continental Bank's ads because they feel like their financial situation is out of control?

Say Aloha to Cappucinos, T-Shirts and ING’s Hawaiian Café

Take a tour of ING DIRECT's Honolulu location and read about the bank's transactionless cafe concept.

[This Post Is Encrypted for Your Protection]

Branding and financial marketing isn't always about what the campaign says as much as what it isn't saying.

Two Banks Thwart the Same Robber Using Great Service

The employees working in a Seattle branch of First Mutual Bank recognized the man immediately. They’d seen his photo on a flier from the FBI and knew he was a suspect in previous bank robberies. Instead of waiting for the man to rob them, the bank’s employees snapped to action. But they didn’t trigger any […]

Is It a Branch? Or a Store? It’s Deutsche Bank’s Q110

Deutsche Bank built a revolutionary branch prototype back in 2005, something it named Q110. Besides being a gorgeous architectural statement, the branch is one of the most progressive you’ll see anywhere in the world, combining most — if not all — of the latest ideas and newest innovations in financial retailing. Before you read any […]

3 Minutes. One Cart. All You Can Grab.

For the grand opening of three new in-store branches, OnPoint Community Credit Union held a supermarket sweepstakes.

‘Banking’ Isn’t the B-Word Credit Unions Struggle With

There has always been a sour relationship between banks and credit unions. But verbs 'bank' and 'banking' aren't terms credit unions hate.

This Danish Bank Branch Is Beyond Cool

In the Danish market, Jyske Bank has introduced a whole new way of delivering financial services, using the theme “Jyske Differences.” Jyske says its “blazing new trails in interior design” with its branches, something that’s hard to argue with after you watch this video: Jyske’s bank of the future is as imaginative as what Umpqua […]

Online Anniversary Promo Nets $5 Million in New Deposits

SharePlus Bank in Plano, Texas just celebrated its 50th anniversary with a $50,000 promotion that netted 500 new customers and generated over $5 million in new deposits. Note: The grand prize cost the bank an average of $100 per new customer. The 1950s-themed promotion which ran during August, included a promotional direct mail piece with […]

BNZ’s “Out of the Box” Brand

The Bank of New Zealand, now known simply as BNZ, has been doing some interesting things with their brand lately. They’re retailing off-the-shelf financial products – literally, in boxes. They’ve got an intensive mass-media campaign starring a herd of animated piggybanks. And to cap it all off, they just rolled-out a fresh, new logo. Out […]

WaMu: “A Trillion Dollars! Whoo Hoo!”

Washington Mutual Credit Union (WaMu) joined Chase's squad, and with the new merger, launched a new ad campaign to announce the news.

WaMu Seized, Deposits Go to JP Morgan

The FDIC seized the assets of WaMu and JPMorgan will acquire the remains. Get the inside details and learn more.

How to Build Relationships with Bank Branch Avoiders

Be honest. If you didn’t work in the financial services industry, how often would you step foot in a branch? So how can financial institutions build relationships with those who prefer avoiding branches as much as possible? Here’s four ideas to get you started. Pick up the phone Many financial institutions use MCIF and other […]

The Bank Branch ‘Convenience’ Paradox

Filene just released an interesting study called “Who’s Joining Credit Unions.” Of particular interest is data that suggests a paradox between how people feel about branches and how they actually use them. While credit union members think they need a branch nearby, the data tells a different story. According to the report, the majority of […]