Capital Community Becomes ‘CapCom Credit Union’
The credit union is giving itself yet another rebrand with a new name and logo — even if it doesn't last long.
Search Results: branches
Designing branch interiors like a living room
This Memphis Business Journal article (PDF here) says the design of bank branches has become “a branding bonanza.” The article says the key to designing a bank or credit union is “making employees feel safe and comfortable while at the same time conveying the brand.” The article details the work of one Memphis architect’s work […]
Judge Blocks Use Of Bank’s ‘Citizens’ Name
Lawsuits are expensive and time-consuming. Banks can avoid the headache by staying away from conventional terminology, like "Citizens".
Stop Measuring Your Net Promoter Score
It's been said that you can't manage what you don't measure. But a metric that doesn't help you manage isn't worth measuring.
Why Credit Card Response Rates Are Declining
Credit card response rates are declining, and that could signal a new need for redefined credit card marketing. Here's what to know.