Checking Study Confirms Trends, Raises Questions
A Comscore report confirms some intuitive concepts, it also begs some tough questions about issues like customer service and interest rates.
A Comscore report confirms some intuitive concepts, it also begs some tough questions about issues like customer service and interest rates.
Citizens Bank is dumping its current tagline, “Not Your Typical Bank,” and replacing it with a new brand theme.
Chuck and Leroy are back. The two First Tech Credit Union spokesquirrels that originally made their debut in the summer of 2009 have returned in a new trio of TV ads. In the spots, Chuck, a Western Gray Squirrel and First Tech member, explains to his dumber companion Leroy why it’s better to go to […]
If there are more than 300,000 ATMs in the U.S., why is it that you can never seem to find one when you need it? Addison Avenue FCU thinks it has the answer with its free iPhone ATM locator. Using augmented reality technology, the credit union’s application lets iPhone users can their phones in any […]
Kiwibank is fighting back against its competitors in the Australia, which have monopolized the financial markets.
The best form of marketing is a glowing recommendation from a bank customer that loves you. It all starts with consistency in the bank.
There may be chatter about Foursquare among banking experts, but that doesn’t mean banks should start toying around with it immediately.
Social media is a growing tool in the kits of financial marketers. But, bankers can't go into social media without checking out this list.
Great guerilla campaigns including a barf bag, free breakfast biscuits, an ice pack and a giant cornfield maze.
Mobile banking is on the rise and, to make sure customers have the mobile banking tools they need, TD is jumping on the bandwagon.
“Boring is sexy these days,” says Montana 1st Credit Union on its promotional microsite, BoringIsSexy.com. The credit union’s agency, iDiz, cleverly used the promo’s URL as the campaign catchphrase — BoringIsSexy.com. The word “sexy” isn’t something you see in financial marketing very often, nor the color pink. The attention-grabbing combination is very unexpected. If you’re […]
A portfolio of 24 unique, unusual and noteworthy creative marketing initiatives from global banks and credit unions.
Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum. Will you be there? Don't get left behind.
Read More about The Financial Brand Forum Kicks Off May 20th
No one had ever heard of the term “financial literacy” when researchers first started measuring it back in the late 1990s. Today, hundreds of organizations promote financial literacy, Congress introduces bills supporting it, a Federal commission promotes it, serious research is being published on the subject, and thousands of banks and credit unions are pushing […]
You might think that bank robberies would be on the climb during The Great Recession. But so far, that hasn’t been case. Using official FBI data, The Financial Brand looked at bank robbery statistics for the 47,242 robberies of U.S. financial institutions that occurred between 2003 and 2009. The study showed that even though Americans […]
Before launching into new markets, we decided to rebrand the Call Federal CU. We wanted to define how we wanted to be perceived by members.
Small is Beautiful How and why credit unions should remain small and successful. This presentation contains insights and advice that every small, regional financial institution should take to heart (not just credit unions). 104 very interesting slides from Tim McAlpine, Currency Marketing. If you like what you see, check out either of these two bonus […]
In lieu of hiring a replacement for its retiring CEO, First Tech CU has instead decided to merge with Addison Avenue FCU instead.
By Luke “Kip” Owen, Account Manager for Truebridge Financial Marketing Financial marketers often wrestle with a difficult question: How do you “sell” to consumers when they don’t want to be sold? The answer is to give them the information they want, not the products you think they need. Give them what they’re looking for — […]
In 2008, one of Canada’s larger credit unions, South Interlake in Manitoba, decided to change names and become Sunova. Why?
Enjoy this portfolio of nine innovative facilities and branches from banks and credit unions around the world. GE Money Bank – Czech Branch This branch for GE Money in Czechoslovakia by design firm IDEO features a welcome counter, learning library, self-service zone, transaction area, kids play sets, and “coves” for private meetings. The branches use […]
Mainstreet Credit Union is desperately setting itself apart from the pack with its "We're Not Wall Street" rebranding tagline.
When Apple introduces products, other industries inevitably ask, “What does this mean to me?” For bank marketers, the iPad doesn’t mean much.
Find out how SLD helped CQRC Bank to create the perfect harmony of financial services, local culture, and the human touch in their branch transformation.
Read More about Creating A Community with CQRC’s Branch Redesign