Search Results: branches

First Tech Gets Even More Squirrely

Chuck and Leroy are back. The two First Tech Credit Union spokesquirrels that originally made their debut in the summer of 2009 have returned in a new trio of TV ads. In the spots, Chuck, a Western Gray Squirrel and First Tech member, explains to his dumber companion Leroy why it’s better to go to […]

Cool App: ATM Finder with Augmented Reality

If there are more than 300,000 ATMs in the U.S., why is it that you can never seem to find one when you need it? Addison Avenue FCU thinks it has the answer with its free iPhone ATM locator. Using augmented reality technology, the credit union’s application lets iPhone users can their phones in any […]

Digital Marketing: Credit Union’s Microsite Says ‘Boring Is Sexy’

“Boring is sexy these days,” says Montana 1st Credit Union on its promotional microsite, BoringIsSexy.com. The credit union’s agency, iDiz, cleverly used the promo’s URL as the campaign catchphrase — BoringIsSexy.com. The word “sexy” isn’t something you see in financial marketing very often, nor the color pink. The attention-grabbing combination is very unexpected. If you’re […]

Does ‘Financial Literacy’ Work?

No one had ever heard of the term “financial literacy” when researchers first started measuring it back in the late 1990s. Today, hundreds of organizations promote financial literacy, Congress introduces bills supporting it, a Federal commission promotes it, serious research is being published on the subject, and thousands of banks and credit unions are pushing […]

Freeze! The Cold Hard Facts on Bank Robberies in 2009

You might think that bank robberies would be on the climb during The Great Recession. But so far, that hasn’t been case. Using official FBI data, The Financial Brand looked at bank robbery statistics for the 47,242 robberies of U.S. financial institutions that occurred between 2003 and 2009. The study showed that even though Americans […]

A Doodad Logo and an iDude Mascot

Before launching into new markets, we decided to rebrand the Call Federal CU. We wanted to define how we wanted to be perceived by members.

10 Great Presentations for Financial Marketers

Small is Beautiful How and why credit unions should remain small and successful. This presentation contains insights and advice that every small, regional financial institution should take to heart (not just credit unions). 104 very interesting slides from Tim McAlpine, Currency Marketing. If you like what you see, check out either of these two bonus […]

Content Marketing Lessons for Financial Institutions

By Luke “Kip” Owen, Account Manager for Truebridge Financial Marketing Financial marketers often wrestle with a difficult question: How do you “sell” to consumers when they don’t want to be sold? The answer is to give them the information they want, not the products you think they need. Give them what they’re looking for — […]

Branch Showcase: GE Money Bank | Red Canoe | AK-47s

Enjoy this portfolio of nine innovative facilities and branches from banks and credit unions around the world. GE Money Bank – Czech Branch This branch for GE Money in Czechoslovakia by design firm IDEO features a welcome counter, learning library, self-service zone, transaction area, kids play sets, and “coves” for private meetings. The branches use […]