Rebranding United Heritage Credit Union’s Identity
United Heritage Credit Union is rebranding and turned to the Cartis Group for “a strategic and tactical marketing plan.
Search Results: branches
Analysis of Financial Name Changes in 2009
In no other industry do companies change names more often than in banking and it's not just due to mergers.
The Top 10 Most Popular Stories in 2009
Here they are: the top ten most-popular articles for bank and credit unions published here at The Financial Brand in 2009.
San Diego County Credit Union Poinsettia Bowl?
In the midst of holiday preparations, you, along with the rest of America, probably missed the San Diego County Credit Union Poinsettia Bowl.
Commerzbank Blends Brands Following Merger
“A strong company needs a strong brand.” — Commerzbank When the third-largest bank in Germany merged with the second-largest, it left a big question: What to do about the brands? Easy. Pair the logo from one with the name and color of the other, and…whammy! You have a new brand that, well, actually works pretty […]
Aussie Bank Slips on Banana Analogy
A three-minute video comparing Westpac Bank’s lending rates to the costs of making smoothies is driving Australians bananas.
‘Simon’ Says… Check Out This Branded Intranet
The Financial Brand spoke to Delta Community to talk about the credit union’s creative employee intranet, affectionately named “Simon.”
Visions FCU Rocks Millennial Banking Project
“Visions FCU Rocks. Where young people do their banking.” — Visions FCU Facebook page Despite having a branch near Binghamton University, home to over 14,000 students, Visions Federal Credit Union struggled attracting young adults. Over the past few months, the credit union has tried to fix that with its Vision FCU Rocks program. The initiative […]
Virgin Should Shock Just About Everyone
Safe and traditional is not always the best way to go. Virgin Money is becoming a full-fledged bank with branches.
Q&A: Kent Credit Union Rebranding
Kent CU rolled out a new logo, website and brand slogan, "We Make Banking Better." While the rebranding is mostly cosmetic, it's an upgrade.
Convicted Bank Robber Shares Branch Security Insights
[Note: If The Financial Brand covered another industry, we probably wouldn’t spend so much time talking about security. But robbers rob financial institutions because “that’s where the money is.” Security impacts the consumer’s experience more so at financial institutions than just about anywhere else (except the airport). So The Financial Brand figured who else would […]
Q&A: Integrated Social Media + Financial Marketing
The Financial Brand sat down with Tim McAlpine, president and creative director of Currency Marketing, to talk about integrated social media marketing for financial institutions. As one of the financial industry’s most accomplished and well-respected social media marketers, Tim’s firm has developed a number of successful programs targeting niche groups, including the renowned Young & […]
Bank Squeezes Over 500+ Customers Into These Clever Ads
1st Bank wants people to know they care about SMBs. To make the point, the bank bought rotating, backlit displays in Denver's airport.
BankIntervention.com
Do your banking customers have a 'bank addiction'? Addison Avenue FCU is targeting those who may have a problem in its marketing campaign.
Datahead: Brand More Important Than Rates, Products
Big data points on Chase rebranding Washington Mutual branches, customer brand perceptions, checking accounts and more.
Q&A: Digital Signage Is About “Local Relevance,” Not CNN
Part of innovating on the old, traditional bank branch is with digital signage. Yet, some banks and credit unions are doing it wrong.
U22 Gen-Y Account Offers More Than Same-Old Checking
Traditional checking accounts just aren't jazzy enough for the youngest Millennials. It takes personalization and creativity to attract them.
Operation Safecatch: A Proactive Approach to Robberies
Robberies often dominate banking news — and for good reason. Here's what banks and credit unions need to know to easily prevent them.
Bank’s Social Media Hits High School Gridiron
Eastern Bank is asking high school football teams in eastern and central Massachusetts "What makes your team special?"
HSBC Takes Over a NYC Park With Its ‘Soapbox’
HSBC wants to "consumers chatting about real-life values, and for them to recognize that there's a bank that will listen and respond."
What’s the Return on Branding?
Banks ask, "What's the ROI on branding?" because they want a "demonstrable rate of return". It's the bean counters who ask this question.
Caja Navarra: Pioneers in Civic Banking
In northern Spain, there is a bank that really gets financial branding. It's called Caja Navarra, or CAN for short.