Search Results: branches
Fun, Summery Loan Promo and Scooter Giveaway
TFCU is giving away a pair of Buddy Scooters (with helmets), and each of its 21 branches will award someone a $100 gas card.
2009 Strategic Brand Challenges Survey
The biggest concern banks have is not getting new custoemrs, but holding on to the customers they already have: Gen Y and Baby Boomers.
New Bank Branch Features Passion Papaya Smoothies and 3-Month CDs
“We want people to come in, hang out, and meet with their friends and clients.” — Reliant Bank Reliant Bank has blended a smoothie shop into one of its branches. The bank has put a Maui Wowi franchise inside its Lennox branch, where you can now get tropical fruit smoothies, exotic Kona coffee, muffins and […]
Three Years’ Results in Two Days
How does $35 million in deposits and 800 new members sound? That’s what Advantis Credit Union just did… in two days. A recent grand opening sales event helped fuel one of the best first quarters ever for Advantis, with membership swelling by more than 4,000 in just the first three months of 2009 — impressive […]
Credit Union Completes Transformation to ‘Centric’
Last year, Forest Kraft Credit Union changed names and became Centric. The credit union was looking to appeal to a broader segment of the community by differentiating themselves in a crowded financial market with a unique name. Furthermore, the credit union wanted to dispel the assumption that it was only open to employees of Forest […]
Lessons from the Chase/WaMu Merger on Twitter
Would people mourn the loss of your brand if it went away? Would anyone pen a eulogy in song for your brand?
LEED Gold Branch for a True-Green Credit Union
Columbia Credit Union is just about as green as financial institutions get. They have green business practices, an E-Go Green Auto Loan, a Living Green Mortgage and they have tips for greener living on their website. They even gave away a Mercedes Smart Car last year. So the decision to go green with branches was […]
Rescued Dog Stars in FAB&T Kids Marketing Program
Roger Sundermeier had lunch with coworkers, discussing what they wished the bank could do differently when the kids account came up.
Why Chase Bank Killed WaMu’s ‘Occasio’ Retail Branch Concept
It’s been known for months that JP Morgan Chase planned to replace Washington Mutual’s innovative retail branch design with a much more traditional model. Now that the changes are actually being implemented, the failed thrift’s approach to branching is again being called into question. In a recent Wall Street Journal story, Charles Scharf, the CEO […]
Differentiation: The Key to Branding
Most banks look, sound and act almost exactly alike, yet of all the components fueling strong brands, differentiation is the most critical.
Q&A: Youth Marketing for Financial Institutions
Youth marketing ROI must be seen through a long-term lens, but there are cases where banks have seen an immediate return on their efforts.
20 Credible Ways to Say You’re Safe & Sound
You may have heard the economy could start its recovery this year. Or maybe you believe banking's worst months were back last year.
Name Change Wrap-Up for Spring 2009
Plenty of financial institutions advocated to have their marketing team rebrand so far this year. Here are the ones happening spring 2009.
PR Completely Overshadows Ads as Financial Crisis Lingers
People don't want to hear what most financial institutions have to say right now. That is, unless they are apologizing.
Censored! Federal Agencies Afraid of Fear Mongering
Bank marketers will find themselves walking a fine line when they talk about their stability, especially when you start drawing distinctions.
This Is a Bad Sign: Inaccuracies Will Give You Brand ‘Incontinence’
On one hand, this sign from Congressional Federal Credit Union is so funny, it will have you peeing in your pants — maybe literally. On the other hand, “incontinence” is nothing to laugh about, because this is a serious matter. Why? As innocent as typos + misspellings may be, they equate with inaccuracy. Inaccuracy is […]
Portfolio: Allegiance Credit Union
Allegiance CU was Third Degree Advertising's first credit union client. Since then, the agency has helped dozens of other credit unions.
Portfolio: Darby Bank’s Brand Identity Makeover
Darby Bank says its brand identity and new logo, a robust and sprouting tea leaf, captures the essence of the bank.
Motion-Sensing Retail Window from Citizens Bank
Using motion tracking, pedestrians can interact with the display, signaling birds to come flying in and drop coins, grow plants, create wind to blow the plants around and spray pollen, etc. The display is also time-reactive, automatically changing themes depending on the time of day. This interactive display (video) for Citizens Bank will go in […]
Capitalize on Banking Mergers and Steal More Relationships
The window of opportunity closes quickly. If you don't go after the deposits of failing banks you're leaving a lot of money on the table.
No TARP Money? You Should Be Thrilled
TARP money is a no-win situation for banks. Its net effect is to add a completely unmanageable PR nightmare on top of all their other woes.