Economy Driving Credit Union Promo
Paul Economy, a VP and manager of a Member One Credit Union branch, is the star in his employer’s latest ad campaign.
Search Results: branches
Bank & Credit Union Robberies – 2006 vs. 2007
The Financial Brand couldn't wait for the FBI to tally up four quarters of its 2007 data on bank and credit union robberies.
A Fresh Stab at Ranking Financial Brands
Like any brand in any industry, there are financial institutions in banking mastering branding and marketing. Learn whose at the top.
WaMu Has WaMulians — Does Your Bank Have A Catchy Brand?
Branding your bank employees can be a great way to build esprit de corps. It makes employees feel special, important.
Freeze! The Cold Hard Facts on Robberies 2006
Here is the FBI’s official data on robberies of financial institutions, including injuries and deaths for 2006. TOTAL NUMBER OF ROBBERIES: 6,985 Bank robberies: 6,154 (88%) Credit union robberies: 521 (7%) Other (e.g., check cashing): 372 (5%) INJURIES: Number of incidents in which injuries occurred: 94 (1.3%) Customer: 17 Employee: 75 Employee Family: 0 Perpetrator: […]
Green Branch® Is a Federally Registered Trademark
“PNC has more certified green buildings than any company on Earth.” – PNC website Here’s something interesting you might not have heard. In 2008, the U.S. Patent & Trademark Office approved a federal trademark application from PNC Financial Services for the term ‘green branch.’ Reality Check: People are going to use the term “green branch” […]
Update: Battle Over ‘Commerce’ Name Heats Up
It’s expensive going to court. If you pick a similar name to another financial institution, you're asking for big legal problems
Casting Call: Credit Union TV Ad Contest Draws 37 Entries
Engaging the public is critical. But, just because a TV spot is popular and wins a vote in a contest doesn’t mean it’s the right spot to run.
Merger Creates Naming Hassles For TD Banknorth
This isn't the first time a bank has tried to rebrand itself in a state where that new name is already trademarked by a bank.
Two Banks Merge And Become ‘StellarOne’
StellarOne is a “safe choice.” The name is a little different, but it's not different enough to spark intrigue and really engage people.
What Will Canada’s 3rd Largest Credit Union Be Called?
Three organizations merging at one time is rare. It almost never happens, and not just in the credit union industry — any industry.
San Antonio Credit Union Becomes ‘Generations’
This federal credit union finally decided its new name (after two years of consideration), but it sounds just like four other credit unions.
Bank Picks Historic Town Symbol As New Name
Local banks are always privvy to a location-based name and logo. But, a brand based on a single community can choke out growth opportunities.
New FirstBank branch model features teller pods
FirstBank’s next branch won’t have a traditional teller line. Instead, the bank will have what is known in the financial industry as “teller pods.” Teller pods were introduced into the mainstream by WaMu (shown at right – click on image to enlarge). When customers enter the bank, they will be greeted by a bank employee […]
Customers To Have Say In New Name For Wauwatosa Bank
Wauwatosa Bank let its customers vote on what the new rebrand name would be. But, do any of them distinguish the bank from the rest?
Wachovia Ties New Automatic Savings Product to Debits
Wachovia is making it easier to save money with an automatic savings system similar to Bank of America's "Keep the Change" program.
Interactive Financial Ads You’ll Get a Kick Out Of (Literally)
If banks want people to come to branches who wouldn't otherwise, they should install this new tech. But be prepared for sticker shock.
Barf Bags Used in Credit Union Promotion
Not every CEO has the stomach for a barf bag promotion, but the campaign is clever and will likely be remembered by everyone who sees it.
Capital Community Becomes ‘CapCom Credit Union’
The credit union is giving itself yet another rebrand with a new name and logo — even if it doesn't last long.
Designing branch interiors like a living room
This Memphis Business Journal article (PDF here) says the design of bank branches has become “a branding bonanza.” The article says the key to designing a bank or credit union is “making employees feel safe and comfortable while at the same time conveying the brand.” The article details the work of one Memphis architect’s work […]
Judge Blocks Use Of Bank’s ‘Citizens’ Name
Lawsuits are expensive and time-consuming. Banks can avoid the headache by staying away from conventional terminology, like "Citizens".
Stop Measuring Your Net Promoter Score
It's been said that you can't manage what you don't measure. But a metric that doesn't help you manage isn't worth measuring.