Data and AI Power the Future of Customer Engagement in Financial Services
Creating the ultimate customer experience requires that financial institutions build systems to deliver real-time insights.
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Many banks struggle to build a digital customer journey that streamlines leads from awareness to becoming customers. AI may be the key.
Creating the ultimate customer experience requires that financial institutions build systems to deliver real-time insights.
Three key adjustments can help banks and credit unions forge better links with data analytics experts to refine data 'oil' into rocket fuel.
Between Facebook fines and data breaches, consumer stress over data safety mounts. Banking brands must take steps to reverse this trend.
The use of AI as part of digital transformation in banking will reduce costs, improve the customer experience,and limit risks.
Mobile banking pioneer's leader says it's time banks bypass AI paranoia and bring consumers the benefits of this technology.
Before dismissing artificial intelligence as out of reach, banks and credit unions should consider collaboration as a way to tap AI's power.
The bank's chatbot, Erica, is growing rapidly, especially since adding proactive insights. But analysts hedge on calling it a win.
Bringing the full promise of application program interfaces to your financial institution demands setting a strategy for implementation.
Smartphones generate oodles of useful consumer behavioral data that banks and credit unions should be scooping up to battle innovative rivals.
Marketing personas and lifestyle segmentation are missing keys that banks and credit unions must use for successful digital transformation.
The big regional's ambitious journey to incorporate artificial intelligence software offers financial marketers many lessons.
Banking providers can migrate toward an innovation culture by reducing their failure angst through agility and use of containment tools.
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A smart segmentation strategy can help financial institutions pinpoint ideal audiences, increasing return on marketing ROI.
Delivering a superior experience in all channels is tough, but essential if banking providers want to be consumers' first choice.
Bank and credit union marketers grappling with the complexity of modern analytics can tame the beast by becoming 'Chief Question Officers.'
The deployment of digital tools that turn data into proactive consumer insights will determine the fate of retail banks and credit unions.
Financial marketers must leverage new technologies that enable personalized interactions and offers — in real time, and in any channel.
Moving into open banking with no clear direction or game plan why will send your institution on a pointless and resource-wasting journey.
More than ever, banking's future is shaped by technology. Two important examples are use of AI for personalization and voice banking.
In the future, artificial intelligence powering people's personal finances could become as commonplace as self-driving autonomous cars.
Financial marketers face a perfect storm of oceans of data, a slew of new tools and high consumer expectations. Here's how to stay afloat.
As banking executives define their goals, they must commit to a digital experience and make their transformation strategy their top priority.
Arriba Advisors can help you evaluate a new core platform that aligns with your goals, optimizes operations and boosts your bottom line.
Explore practical strategies and methodologies credit unions can employ to maintain a competitive edge, ensure sustainable growth, and optimize lending programs.
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