Top Digital Banking Transformation Trends
Banks and credit unions must rethink the definition of ‘digital banking’ and prioritize investment in data, technology, people and processes.
Data Analytics in Banking
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Latest Spotlight Article:
Move Over CMOs, Data-Driven Growth Marketers Are Taking Over
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Popular Articles within Data Analytics in Banking:
Why the ROI of AI Falls Short in Banking
Most users of artificial intelligence in banking have not maximized their ROI. Here's how banks and credit unions can improve results.
Why Data Privacy Could Be Banks’ Next Big Competitive Battleground
Consumers now expect value in return for providing more data, yet most financial institutions still think of 'privacy' as 'compliance.'
Banks Benefit from AI, But Consumers Remain Skeptical
People question the value of AI-enabled interactions, including basic chatbots. Six steps can accelerate AI's impact on customer experience.
AI’s Real Impact on Banking: The Critical Importance of Human Skills
Deloitte predicts that AI will drive evolution of advanced tech into a commodity and place renewed emphasis on marketing and management.
Digital Banking Strategies Hampered By AI Talent Gap
External data and analytic capabilities can be used by banking organizations, but internal teams must be trained to deploy these insights.
Financial Marketers Can’t ‘Personalize’ Anything with Junky Data
At many banks and credit unions, creativity gets priority over data management. Here's how to make your customer information more useful.
Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics
Better communications and training, versus more marketing technology, could turn things around. Right now, money, and data, are being wasted.
Digital Banking Transformation Begins With Quality Data
Data is at the core of digital customer experiences, but many financial institutions cannot access good quality information in real-time.
AI Innovation in Banking Is on the Threshold of Significant Advances
Finding the right balance of internal capabilities and outside expertise will be crucial to success and may prompt more fintech acquisitions.
WeBank: The Most Advanced Digital Bank in the World
WeBank was the first digital-only bank to hit the Chinese banking industry, and it was founded as a way to provide banking solutions to underserved customers and SMBs, says executive vice president and CIO Henry Ma.
The Role of Banking in the Future of Digital Identity
Digital IDs are, for the most part, a young and unadopted technology — particularly by the traditional banking industry. However, as they grow more popular, it'll be important that banks and credit unions understand the benefits and risks of KYC and digital identity verification, says David Birch.
Three Steps Banks & Credit Unions Can Take to Max Digital Engagement
Personalized insights driven by deep customer understanding are what will make banks and credit unions stand out in the 'next normal.'
How Data Will Help You Retain Deposits in the Post-COVID World
As the recession redraws the consumer landscape most financial institutions can apply better analytics to information they already possess.
7 Essentials of Digital Banking Transformation Success
The pandemic increased the importance of digital transformation. Financial institutions must move forward aggressively to succeed.
‘Trigger Marketing’ Hits Banking Prospects at Life’s Crossroads
It’s not just who your financial institution knows, but what you know and when you act that sells the right product when people need it.
How COVID Is Reshaping the Way Financial Marketers Target Consumers
Age may no longer be the most important shaper of marketing decisions. 'Millennials,' 'Gen Z,' et al may be secondary to pandemic factors.
Digital Transformation Success Elusive For Financial Institutions
The DBR finds while banks know the importance of digital transformation, many still have not implemented the required strategies.
How Financial Institutions Must Resolve Internal Squabbles Over Data
Making tomorrow's superior banking tech like chatbots and voice assistants function properly hinges on better use of customer information.
Intuit Muscles into Banking with AI-Powered Primary Checking Account
QuickBooks Cash Account, with Green Dot as partner, will build on the software company's existing base of five million small businesses.
7 Ways AI Will Transform Your Bank into What Consumers Really Need
Better digital CX at financial institutions demands continual improvement. Human thought can't keep up, but artificial intelligence can.
Data Critical for Retail Bankers as Digitization Increases
Consumers demand increasing agility and personalization out of mobile and other offerings. Data analytics can help banks deliver.