Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Data and AI Must Play Bigger Role in Financial Marketers’ Growth Strategies
Research from the Digital Banking Report finds that financial institutions aren't using data and analytics effectively for marketing.
Greater Acceptance of AI Translates to Lower Satisfaction Levels
Consumers expect more benefits than they're getting from the technology. Key for financial institutions is to humanize the AI experience.
Are Today’s Banks Prepared To Deploy Tomorrow’s Technologies?
Advanced technologies deployed by financial institutions post-COVID — like AI and the Internet of Things — will determine tomorrow's winners.
Banking’s Interest in Conversational AI Jumps During COVID Lockdowns
BofA's Erica leads the pack, but chatbot and voice banking are not just for megabanks. Community institutions are getting in.
Creating Better CX in Banking Requires More Focus on Personalization
Data-driven approaches to developing new ways to serve the needs of individual consumers can ensure survival of banks and credit unions.
Banks & Credit Unions Must Get Serious About Marketing Automation Now
Personalized marketing is no longer optional, but the only way banks and credit unions can pull it off is with an automation platform.
How to Supercharge Customer Communications with AI
How banks communicate with your consumers — even in those challenging marketing communications — is critical to increasing consumer loyalty.
Banking Execs Say AI Will Separate Winners From Losers
Increased acceptance of data sharing by consumers (thanks to Netflix) enables banks and credit unions to ramp up artificial intelligence use.
Chatbots to the Rescue: How Conversational AI Will Save Call Centers
The pandemic has placed tremendous pressure on call centers, forcing banking providers to pursue more 'natural language' chatbots.
Data and Advanced Analytics: A Key to Survival
Financial institutions struggling to keep up with the innovations needed to compete in Covid-19 should pursue data analytics technologies, says MX's Ryan Caldwell and Brandon Dewitt.
How Fintech Unicorn Lemonade is Disrupting Insurance
Lemonade, a fintech unicorn, is rattling the insurance industry. Its CEO Daniel Schreiber joins Jim Marous to talk about the technology it's integrating and its business model.
How Algorithms Will Reshape the Entire Banking Landscape
'Self-driving' banking will increasingly become the norm for consumers and businesses as AI-powered apps handle financial decision making.
4 Ways Financial Marketers Can Use Data to Exceed Profit Expectations
Data is the make or break factor for banks and credit unions. Inefficient tools and poor communication will block the way if not addressed.
Every Banking Brand Has a Story, But Marketers Must Tell Them Better
Storyteller Matt Luhn learned his craft at Pixar but also created leading-edge commercials. He has lessons for banks and credit unions.
Financial Marketing During Times of Disruptive Change
Financial institutions, if they want to create brand loyalty with customers, should leverage data and advanced analytics, says Salesforce's Rohit Mahna.
How Artificial Intelligence Can Revolutionize Banking
Artificial intelligence is revolutionary, but it also comes equipped with many flaws. Emerj's Dan Faggella talks the potential roadblocks of AI and what banks should beware of.
Rethinking Financial Services with Artificial Intelligence Tools
AI should tailor what institutions offer to the needs of everyone they serve, instead of forcing them into traditional molds more quickly.
Raising Deposits Amid Coronavirus Rate-Slashing and Stock Volatility
As a safety quest intersects Fed rate cuts, financial institutions must protect and grow share. Here's how to compete without overpaying.
Artificial Intelligence Could Make Bank Overdraft Fees Obsolete
Fintech and neobank competition will end this nuisance charge sooner rather than later. Why not find a way to improve customer experience?
Fight Over Consumer Data Ownership Pits Banks Against Fintechs
Free-market approaches to 'open banking' in the U.S. dissatisfy everyone and lead to piecemeal solutions. APIs and some cooperation may help.
Use Data Analytics to Simplify Financial Marketing Messages
Consumers' attention shrinks as content grows. Banks and credit unions can improve results by simplifying their pitches by personalizing them.
Beyond Personalization: Three Reasons to Focus on Customer Journeys
By using the data they already possess, banks and credit unions can create the kind of orchestrated customer journey consumers expect.
