Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Millennials and Gen Z Need Fresh Approaches from Consumer Lenders
Getting started with credit proves tougher for young people facing higher odds than their parents. New wrinkles on credit data may help.
Artificial Intelligence in Banking: More Hype Than Reality
Data-powered tools can greatly enhance CX through personalization, but mainly are being used to reduce cost and control risk.
Unlocking Siloed CX Data Vital for Banking Providers to Beat Fintechs
Many customer experience projects exist in banks and credit unions, but few use the data strategically. That oversight could be costly.
The Future of Banking Has Arrived
The future of banking exists in China where customer insights, tech and experiences intersect for better experiences and financial inclusion.
Deeper Data Analytics Help Financial Marketers Ace Digital Experiences
Financial marketers can blend internal records and smart device data to better serve consumers through in-the-moment tailored digital offers.
How Comerica Bank is Tapping Voice AI to Improve Its Call Centers
The bank is using artificial intelligence to improve CX and has implemented voice authentication. An 'ecosystem' approach helps it keep pace.
How Data Privacy Can Give Financial Institutions a Marketing Edge
Rising privacy concerns don't have to hinder marketers. Banks and credit unions that take the right approach can build consumer loyalty.
Top 5 Digital Transformation Trends Shaping Banking
Going into 2020, financial institutions will need to deliver simplicity, intuitive design and personalization that is not delivered today.
Apple Co-Founder Steve Wozniak On Technology, AI and Innovation in Banking
Steve Wozniak shares insights on privacy, education and entrepreneurship for the Banking Transformed podcast.
AI and the Voice-First Revolution
Multiplex's Brian Roemmele was looking at AI in banking before it was cool. The voice-first, digital-first will catch up to the financial institutions who ignore the new trends in the industry.
3 Steps Banks & Credit Unions Should Take as Data Privacy Gets Hotter
A new law in California impacting data collection and security has far-reaching consequences, putting financial marketers everywhere at risk.
Artificial Intelligence, Algorithms, Big Data & The Future of Banking
Futurist Mike Walsh discusses how banking leaders must use data, analytics and tech to change their culture, strategy and business models.
Already Drowning in Data, Financial Marketers Ask for More
Pulling together the right data and understanding it challenges financial institutions. Yet personalization via analytics must be tempered.
Winning At Financial Consumer Acquisition In Times of Change
Banking is all about the right acquisition strategy that can exceed digital expectations, especially when it comes to marketing ROI.
AI Finally Makes Micro Segmentation a Reality for Financial Marketers
Machine learning enables banks and credit unions to shift from life-stage segmentation to messaging that targets small clusters of consumers.
The Best Global Banking Innovations
The world's most innovative banks leveraged digital technologies and advanced analytics to generate improved CX and stronger brands.
6 Steps to Improve Banking CX Through Artificial Intelligence
Half-baked thinking wastes financial institutions' money and time and won't produce the benefits that machine learning can produce.
The Top 7 Digital Transformation Trends in Banking
Fast-moving changes impact consumer expectations, competition, business models, the need for digital-ready talent and profitability.
AI Powers Citizens Bank’s New Millennial-Focused Rebranding Campaign
To differentiate its brand from the pack, the bank opts for a younger vibe with an inclusive theme to complement enhanced data capabilities.
‘Open Banking’ Scares Consumers, But They Want What APIs Can Deliver
Sharing their personal data is what troubles people. To move forward with personalization, banks and credit unions must address this concern.
Fintech Firms Now Using Enhanced Data To Threaten Legacy Banks
Many of the most successful fintech firms are using data and modern tech to gain scale and brand awareness.
How Smaller Banks Can Win the Mobile Banking Arms Race
The future of mobile banking competitiveness will not be based on quantity of capabilities, but on the quality of mobile advice.
