Top 10 Financial Marketing Stories of 2013
Here are the top 10 most popular articles published by The Financial Brand in 2013, ranked by number of page views.
Here are the top 10 most popular articles published by The Financial Brand in 2013, ranked by number of page views.
Over 750,000 financial executives from around the world enjoyed more than 2.2 million articles on The Financial Brand — now the #2 banking website in the world.
Countless surveys ask banking consumers about switching triggers, but people's behaviors don't align with their responses… or reality.
Here are four highlights from the FFIEC's guidance on social media and how it affects banks and credit unions. Download your complete copy here.
How one credit union found success with the Gen-Y market and brought their average member age down... way down.
Most financial marketers think online interactive marketing basically means "banner ads." But one expert in the financial industry says that's a big mistake.
JPMorgan suffered a severe public spanking after trying to host a town hall Q&A on Twitter. Here's what you can learn from their mistake.
Consumers say they'll branches as much if not more than they do today. But all indicators suggest the tide is shifting to digital channels.
The story behind a once frumpy and listless credit union, and how they became one of the most innovative premium boutique financial brands in North America.
Here is a massive, beautiful gallery with 50 and more images of amazing origami patterns made from U.S. currency.
A report from Experian sheds light on the debt and credit trends of four generational age groups, with Millennials exhibiting the worst habits.
Only 27% of consumers believe their bank truly values them as a customer. 4 out of 5 consumers feel banks lack the basic ability to provide a good experience.
Manual tasks across channels is costly. And while AI is hot, there’s a simpler way to bring efficiency that many bankers have overlooked.
Read More about The New AI: A Banker’s Guide to Automation Intelligence
91% of women say that advertisers don't understand them. Financial brands in particular are failing to connect with women effectively on a personal level.
The difference in uptake of banking products between loyal customers and everyone else is a whopping 14 percentage points.
Eastern Bank's engaging guerilla giveaway incorporated an innovative mix of social, email, word-of-mouth and offline marketing.
Video teller machines will cost jobs, protestors say. But their picketing won't stop the inevitable.
Make banking more enjoyable for consumers while making your job more fun for yourself. This is the biggest list of marketing ideas you'll ever see.
An interview with Sprinklr CEO Ragy Thomas about the role, relevance and ROI of social media in the retail banking industry.
Traditional banking relied on personal contact and locations. Digital media threaten to render both moot. What’s a bank marketer to do?
What are consumers saying about banks and credit unions online? Here's the first in a series of quarterly social media sentiment reports in the banking industry.
The banking industry is on the cusp of a revolutionary new payments system that is fully digital and built on a smartphone backbone.
What can you learn when you crunch 1.9 million conversations between consumers and over 3,000 different banks and credit unions? Find out here.
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