After almost 20 years of building the Online Banking Report into a publication that is recognized throughout the financial services industry, founder Jim Bruene decided to sell his publication and focus his energies on the extremely popular Finovate conferences and FinDEVr, the first event ever for FinTech developers.
With the acquisition and renaming of the Online Banking Report, Jim Marous will be committed to providing an important source of unbiased guidance for bank and credit union product managers, marketers, and C-level executives looking to improve their digital, online and mobile products and services.
According to Marous, “Our goal with the Digital Banking Report is to retain much of what has made the Online Banking Report popular, while expanding into new areas that are part of the vast digital banking ecosystem.”
Monthly Publication Schedule
Subscribers to the new Digital Banking Report will immediately benefit from a publication schedule that include 12 reports a year. Reports are usually 30 to 40 pages in length, organized in an easy-to-digest format with strategic advice, tactical recommendations, examples, and supporting statistics.
Some of the upcoming topics scheduled to be covered include:
- Guide to Multichannel Onboarding in Banking
- Strategic Planning Priorities for the Digital Consumer
- The Power of Digital Retargeting
- Digital and Mobile Marketing Handbook
- Website Strategy and Design for Mobile Consumers
- Annual Guide to Digital Banking Products, Pricing & Strategy
- 2015 Digital Banking Trends and Predictions
- Building a Social Media Marketing Strategy
- Email Marketing Handbook
- The Best of Mobile and Tablet Banking Apps
- Digital Money Management (PFM 2.0)
- Digital Branch Technology Update
Access To Extensive Report Library
Digital Banking Report subscribers will have instant access to the entire online library of more than 150 reports previously published by the Online Banking Report, covering topics such as payments, online security, pricing of services, online lending, account aggregation, strategic business planning, etc.
“Initially, we will leverage the Online Banking Report website to manage the new Digital Banking Report publication. Eventually, we will introduce a redesigned responsive Digital Banking Report website where reports and subscriptions can be purchased,” stated Marous.
“I am elated to be able to turn my labor of love over to someone who obsesses about every last detail of digital banking,” stated Jim Bruene. “Jim Marous is a true banking futurist and geek. He reminds me of myself 19 years ago, but a whole lot wiser. I wish Jim good luck.”