Top 10 Articles About Financial Marketing
Leaders in the financial industry identify the critical online, digital, mobile and social media trends that are redefining marketers’ strategies and budgets.
Russia’s largest bank loaned out cats to customers who get a mortgage, with one caveat: customers didn’t get to keep the cute kitten.
60% of financial institutions believe big data offers a significant competitive advantage and 90% think it will define the winners in the future.
Frost has one of the coolest brand identities in banking. This huge visual gallery with over 17 ideas has inspired thousands of readers.
Here is a collection of awesome and inspiring brands from banks and credit unions around the world that financial marketers can learn from.
Research reveals insights into the financial attitudes and banking preferences of the largest generation in history, and how you might need to rethink your Millennial strategy.
Umpqua went from $140 million to $25 billion in just over a decade. This keynote presentation from the Lani Hayward, CMO at Umpqua Bank, shows how they became one of the financial industry’s best brands.
50 practical questions to ask — with answers — when rethinking (or kick starting) your financial institution’s digital marketing strategy.
After a bandit made off with $26,000 of Idaho First’s money, the bank ran this hilarious and brilliant ad — opportunistic brand advertising at its best.
You’ll probably change your email marketing strategy after looking at this data from millions of email campaigns in the banking industry.
Top 10 Articles About Retail Strategies
Compiled from more than 60 global financial services leaders including bankers, credit union executives and industry analysts, this annual column is a perennial favorite.
As transactions in bank and credit union branches continue to decline, financial organizations are looking for new ways to use space, insert new technologies, provide cross-channel integration and create a better customer experience.
Expectations surrounding functionality within mobile banking apps are higher than ever, as consumers engage more and more with mobile and tablet devices. Here is the best of what The Financial Brand has seen.
Apple Pay looks like a great collaboration between credit card companies, financial institutions and retailers… but there could still be some big losers.
One of the easiest and most steady sources of new businesses and revenue is to reach out to current customers for additional business.
As banks and credit unions form their digital and mobile strategies, these trends and statistics will help set the foundation for success.
A study suggests financial institutions need to offer consumers more services on social media channels or suffer the consequences.
Here’s how banks and credit unions can improve cross-selling and customer service by adding iBeacon technology to their branches.
This report entitled ‘Guide to Multichannel Onboarding in Banking’ shares insights into starting and improving onboarding programs.
As financial institutions retool around digital consumers, they need to reconfigure branch networks and enhance their digital capabilities.