Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
Why Financial Marketers Should Consider Dancing Over to TikTok
As Gen Z grows up and seeks content about personal finance, information from reputable institutions would fill a critical need.
8 Essential Social Media Accessibility Tips for Financial Institutions
ADA compliance is required, but beyond that, bank and credit union marketers will do well to be sure all types of posts are inclusive.
What Do Financial Institutions Really Get Out of Social Media?
Experts and some marketers are beginning to question the worth of outbound social media. 'Social listening' may actually be more important.
Is ‘Clubhouse’ The Next Social Media Platform for Financial Marketers?
This new social channel is blazing hot, and its viral trajectory means Clubhouse is worth serious consideration.
Gallery: ‘Going to the Dogs’ with Financial Social Media Posts
Just about had it with COVID and the rest of 2020's legacy? Refresh yourself with one of the things about social media that most people like.
Financial Marketers Can’t Be Social Media Holdouts Any Longer
You may not want to tweet or share, but the public will discuss your financial brand anyway. Institutions must learn to navigate social.
Why Financial Institutions Need to Take LinkedIn Seriously
Banks and credit unions must stop playing around with this 'serious' social media option and adopt a systematic approach instead.
Fintechs Draw Increasing Attention in Social Media Banking Chats
Consumers love that banks are trustworthy but their commoditized products are snoozers compared to challengers' state of the art offerings.
Countering the Five Social Media Objections Bank Execs Always Raise
Skip the marketing-speak and talk to financial institution leaders in terms of how social campaigns can help meet business objectives.
The Power of Social Media Influencers in Banking
Influencer marketing is a growing trend in banking, says founder and COO of Amra and Elma Elma Beganovich. It's essential for a stronger bank social media strategy.
How This Ex-Umpqua Marketing Exec Will Shake Up BBVA’s Branding
Financial marketers should be reevaluating all they do as the 'new normal' takes form. They can no longer sell everything to everybody.
5 Ways FNBO Engages Millennials and Gen Z With Content
Draft your Millennial and Gen Z employees to reach out to these demographics to grow your institution's own cadre of influencers.
Right and Wrong Ways to Use Social Media Storytelling in Banking
Corporate social responsibility is now an expectation. CSR stories, if authentic, can boost consumers' trust in banks and credit unions.
A Social Selling Roadmap for Financial Institutions
In the post-virus era, social media skills will become an even greater competitive advantage, especially for those selling new services.
How Social Media Closes the Physical Gap with Banking Customers
Pandemic distancing rules hamper good service. Social messaging, properly used, can help banks and credit unions enhance customer experience.
Ally CMO to Banks: ‘It’s Time to Get Rolling Again!’
Financial brands may soon be able to actually sell again and they may have to as fintechs and other rivals double down on digital channels.
COVID-19 Demands Major Attention to Social Media by Banking Brands
Issues as diverse as the PPP and aid to communities during the pandemic demand close attention to messaging tone and what people are saying.
Managing Your Bank’s COVID-19 Communications in Social Media
All types of digital channels are becoming more important now. With the gravity of the moment comes greater risk for financial brands.
Financial Marketing via Instagram Influencers Gaining Traction
Influencer marketing is where social media intersects paid celebrity support. Financial brands find mid-tier names can be more productive.
6 Ways Financial Marketers Can Improve Their Online Reputation
Don't just react to angry social media complaints. Work to produce better online star ratings and higher-ranking search results on Google.
Is Instagram Killing Facebook?
With Facebook losing a major share of younger users and Instagram use soaring, banks and credit unions should revisit their social media mix.
Financial Marketing Channels Evolve as Gen Z Starts Banking
Disappearing ads, more video and more tailored promotions drive bank and credit union marketing further down the technological road.
