What Can Financial Institutions Really Expect from Twitter?
Best and worst case scenarios for the number of followers, broken down by assets and customers.
Social Media in Banking
Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Latest Spotlight Article:
Why Some Community Banks Are Ditching Social Media Marketing for Streaming Platforms
Bank marketers are increasingly flocking to streaming services as a way to advertise — but it's more than just a return to traditional TV ads.
Popular Articles within Social Media in Banking:
Social Media ROI vs. ROA: Put Your Money Where Your Word-of-Mouth Is
Even if your ROI is 200% on social media, there's no meaningful impact on ROA unless you make a significant budgetary investment.
Bank’s Social Media Says Spy on Your Friends or You’re Fired
All financial institutions should read the document for their banks and see if they think it sounds reasonable.
Study Shows Social Media Sentiment Towards Banks Turns Positive
A research report from Serendio looks at over 300,000 online conversations to calculate and rank bank’s reputations.
Datahead: The Financial Brand By the Numbers in 2010
Who's visiting, how many, from where, how often and for how long. These stats in banking and so much more.
Readers Choice: 10 Most Popular Articles in 2010
The top ten stories from 2010, ranked by readers' visits. Social media, ATMs, branches and mobile topped the list.
Datahead: Switching, Credit Cards, Social Media, Channels & More
83% will or have switched banks and 1 in 4 bankers say innovation isn't important. Here's what marketers should know
BubbaLuvs That Credit Union SupaFan Promotion
The story behind a Pennsylvania credit union's BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.
11% of People Have a Social Media Connection with Their Bank?
A Fiserv study on social media tells folks what they want to believe about banking, even if the math doesn't pencil out.
5 Ways Financial Institutions Can Use Social Media*
Five examples of specific situations where social media can be beneficial...along with some significant caveats.
Credit Union Launches ‘Check In for Charity’ Social Media Drive
A Texas credit union wants to know if people are interested in using Foursquare, Twitter and Facebook to make charitable donations.
What Is Social Media Really All About? Who Knows
Is it any wonder financial marketers are unclear about "social media" when even the so-called experts can’t agree on what it is or isn’t?
‘Room for Improvement’: QTCU’s Social Media Giveaway
A credit union targeting teachers pits schools against one another in an online voting competition for a $30,000 staffroom makeover.
Why Social Media Is a Waste of Time for Banks & Credit Unions
11 reasons why social media has generally been unproductive for most financial institutions.
ING DIRECT Ads Star Naked, Creepy Ape
A creepy orangutan who likes to get naked replaces Scottish funny man Billy Connolly as the official face of ING DIRECT in Australia.
‘World’s Coolest Intern’ Solves 3 Social Media Riddles
Standard Chartered's contest serves up a number of mission-critical lessons on social media.
Public Confused, Angry Over Credit Union ‘Bailout’
In a 24 hour period, around 500 people mentioned “credit unions” on Twitter, 95% of them spreading the word about the “bailout.”
5 Reasons Banks Suck at Blogging
18% of banks and credit unions have blogs, yet many of them struggle for one or more reasons.
Banking Ranks #3 Most Active Industry in Social Media
Believe it or not, the banking industry is the third most active in social media.
Compliance Crack Down on Social Media Coming?
When it comes to social media, financial marketers are often caught between “content” and “compliance.” For instance, how do you promote a financial product or service within the constraints of a 140-character tweet while still adhering to regulatory requirements? In July, the U.S. Food & Drug Administration cracked down on pharma giant Novartis for using […]
Stop Talking, Ask Questions and Start Listening
Banks and credit unions have been bombarded by the gospel of online social networking. These financial institutions listen to a nonstop stream of social media gurus espousing the need to “join the conversation,” so they rush out and dutifully launch Facebook pages and Twitter accounts. Then what do they hear? Nothing. No comments. No views. […]
Foursquare: Next Stop on the Social Media Bandwagon?
There may be chatter about Foursquare among banking experts, but that doesn’t mean banks should start toying around with it immediately.