BubbaLuvs That Credit Union SupaFan Promotion
The story behind a Pennsylvania credit union's BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.
Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
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The story behind a Pennsylvania credit union's BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.
A Fiserv study on social media tells folks what they want to believe about banking, even if the math doesn't pencil out.
Five examples of specific situations where social media can be beneficial...along with some significant caveats.
A Texas credit union wants to know if people are interested in using Foursquare, Twitter and Facebook to make charitable donations.
Is it any wonder financial marketers are unclear about "social media" when even the so-called experts can’t agree on what it is or isn’t?
A credit union targeting teachers pits schools against one another in an online voting competition for a $30,000 staffroom makeover.
11 reasons why social media has generally been unproductive for most financial institutions.
A creepy orangutan who likes to get naked replaces Scottish funny man Billy Connolly as the official face of ING DIRECT in Australia.
Standard Chartered's contest serves up a number of mission-critical lessons on social media.
In a 24 hour period, around 500 people mentioned “credit unions” on Twitter, 95% of them spreading the word about the “bailout.”
18% of banks and credit unions have blogs, yet many of them struggle for one or more reasons.
Believe it or not, the banking industry is the third most active in social media.
How can you optimize your landing pages for success? The answer lies in harnessing AI-led solutions to deliver seamless, personalized user experiences.
Read More about Landing Page Success: Leveraging Advanced Analytics and AI Tools
Building a new banking website is a big investment – in time and money. Read on for five ways to make sure yours pays off.
When it comes to social media, financial marketers are often caught between “content” and “compliance.” For instance, how do you promote a financial product or service within the constraints of a 140-character tweet while still adhering to regulatory requirements? In July, the U.S. Food & Drug Administration cracked down on pharma giant Novartis for using […]
Banks and credit unions have been bombarded by the gospel of online social networking. These financial institutions listen to a nonstop stream of social media gurus espousing the need to “join the conversation,” so they rush out and dutifully launch Facebook pages and Twitter accounts. Then what do they hear? Nothing. No comments. No views. […]
There may be chatter about Foursquare among banking experts, but that doesn’t mean banks should start toying around with it immediately.
Social media is a growing tool in the kits of financial marketers. But, bankers can't go into social media without checking out this list.
Social media isn't as important to Gen-Y as financial marketers might think. This and other surprise findings revealed.
OnPoint Community Credit Union is doling out $5,000 to a teacher who deserves it as part of its OnPoint Prize for Excellence in Education.
Counting the number of fans, friends, votes and followers will never prove social media's value to your CEO.
Within a span of 48 hours, no fewer than three separate financial institutions — two credit unions and one bank — fell victim to a now common social-engineering ploy whereby hackers get people to voluntarily surrender their passwords then hijack the account for their own nefarious purposes. It starts innocently enough. A hacker sends a […]
American Express first ran national TV spots for its OPEN Forum, an online resource and networking website for business owners, back when the social media project was launched in July 2009. Now — in what may be a first in the financial industry — American Express just rolled out a new wave of ads supporting […]
Social media is free, but it isn't easy. There are no short cuts. Just like with anything else, bankers get out of it what they put into it.
This webinar with Jim Marous and David Feuer, CPO of Galileo Financial Technologies will show real-world examples of how banks took a phased approach to start their digital journey.
Read More about How Modern is Your Core? How FIs Can Start Their Digitization Journey
90% of customers want to reply to texts from their financial institution. Meet them where they are with two-way SMS text.
Read More about Don’t Get Left Behind. Your Customers Need SMS Texting.