Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
Sustaining Social Media Success With Marketing Muscle
American Express first ran national TV spots for its OPEN Forum, an online resource and networking website for business owners, back when the social media project was launched in July 2009. Now — in what may be a first in the financial industry — American Express just rolled out a new wave of ads supporting […]
Why Social Media Is A Fulltime Job
Social media is free, but it isn't easy. There are no short cuts. Just like with anything else, bankers get out of it what they put into it.
The Biggest Credit Union Social Media Study Ever
Social media is a new tool in the pockets of every financial institution. Here are some stats to accompany your marketing strategy.
Q&A: Verity Credit Union’s Mommy Blogger
Verity Credit Union is no stranger to the Web 2.0 world. They are credited with being the first credit union in the U.S. to launch a blog.
‘The Arrival Guide’ for Gen-Y (The Good, Bad & Ugly)
Any time a credit union tries to speak to the youth, it is a good thing. You can't go wrong trying to open lines of communication.
BofA Takes Twitter to Next Level with CRM
If you want to prove the value of something, you have to track it. Banks and credit unions can learn from BofA's data strategy to learn more.
Petition to Verify Twitter Accounts for Financial Firms
How do Twitter users know they are interacting with a legitimate person or company? The truth is, they don’t. That is, unless that person is someone like Brittney Spears. Twitter has been offering “Verified Accounts” since June, but the company only seems interested in verifying accounts of celebrities — people like movie stars and sports […]
Q&A: Integrated Social Media + Financial Marketing
The Financial Brand sat down with Tim McAlpine, president and creative director of Currency Marketing, to talk about integrated social media marketing for financial institutions. As one of the financial industry’s most accomplished and well-respected social media marketers, Tim’s firm has developed a number of successful programs targeting niche groups, including the renowned Young & […]
Twitter Phishing: It’s Here, Now
Two months ago, The Financial Brand warned of the phishing risks financial institutions face on Twitter. Yesterday, at least two financial institutions had their official corporate Twitter accounts hacked, maybe more. While it seems no serious harm was done, it’s something all banks and credit unions need to be aware of. Here’s how it works. […]
Vantage CU’s Twitter 2.0 Banking Breakthrough
A few banks enjoyed success offering Twitter customer service, but most struggled to integrate the social media tool into their marketing.
USAA’s WhatsOnYourMind.com
“In a tough economy, you can connect with others and share ideas.” That’s the stated purpose of USAA’s latest social media effort centered around an online forum hosted at WhatsOnYourMind.com. In the forum, USAA encourages people to “share your thoughts and issues with us.” You don’t need to be a USAA member to participate in […]
ING Direct’s ‘Fee Tweeter’: First Ever Twitter Application
ING Direct in Canada has launched Fee Tweeter, a new Twitter application that will automatically track and tally bank fees.
HSBC Microsite: ‘Join the Values Conversation’
HSBC introduced new components supporting its Soapbox promotion, including a microsite, TV spots and an exclusive sponsorship.
U22 Gen-Y Account Offers More Than Same-Old Checking
Traditional checking accounts just aren't jazzy enough for the youngest Millennials. It takes personalization and creativity to attract them.
Umpqua Bank’s New Marketing Campaign: ‘Save Hard. Spend Smart.’
Umpqua's "Save Hard, Spend Smart" initiative is a multifaceted website the bank describes as "a virtual financial support group for you."
Say Why You ‘Intentionally Left Bank,’ Get a T-Shirt
Seattle Metropolitan Credit Union asks consumers to share their stories about why they've chosen a credit union over a large corporate bank.
Update: Wells Fargo + Wachovia Transition Ads
How long will the Wachovia brand survive? Indefinitely? Why? Who says Wachovia has to go away at all? Only time will tell.
Twitter Phishing: How Can It Be Stopped?
Since January, the number of financial institutions on Twitter has skyrocketed. At last count, no fewer than 500 retail banks and credit unions had a Twitter account. With more and more of them offering to help resolve service issue on Twitter, it’s inevitable that phishing attacks will soon target retail financial consumers…if it isn’t happening […]
Bank’s Social Media Hits High School Gridiron
Eastern Bank is asking high school football teams in eastern and central Massachusetts "What makes your team special?"
3 Online Social Media Sites Offering Recession Help
Three financial institutions recognize customers need help following last year's recession. Here are their creative marketing campaigns.
3 Tales of Twitter Success
An increasing number of frustrated financial consumer are finding out that Twitter can work as a service “express lane.” As the following stories show, more and more people are expressing their displeasure with various companies — including financial institutions (or rather, particularly financial institutions). Banks and credit unions alike seem to be listening. Those financial […]
