The Top 35 Banks on Facebook
The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three.
Social Media in Banking
Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Latest Spotlight Article:
How to Become an 'Unmarketer': Stop Marketing and Start Engaging
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
Popular Articles within Social Media in Banking:
Social Media Check-In Promos Reward Frequent Bank Branch Visits
One bank and credit union reward people for making frequent branch visits via a GPS-based social media contest, but is this a smart strategy?
Crazy Games and FB Apps Help Turkish Bank Win Over 500,000 Fans
An ambitious Facebook strategy involving crazy online video games and custom branded applications helped Akbank reach half a million people.
Journalists, Trade Press Irresponsibly Fan Flames on the Financial Social Media Fire
Articles on social media in banking make it sound like the opportunities are as massive as the ROI is obvious.
Reality Check 2.0: Social Media Myths & Facts
Is social media a game changer? Or just a bunch of hype? This free seminar will challenge how you think about social media in the financial industry.
Calculating the Time-Opportunity Costs of Social Media
Do current employees have time for social media? Or should you hire someone? And why would social media be your #1 staffing issue?
Commonwealth Bank Uses Facebook to Give Money Back to Community
The bank's impressive Facebook app lets users vote to determine how much money 6 community groups will get.
Customers Chat One-to-One in Bank’s Virtual Facebook Branch
ASB’s real-time, person-to-person banking application is the first of its kind in the retail financial world.
Coast Capital Makes Facebook Fans The Boss of Their Own Contest
The quirky Canadian credit union sets out to double its fan base with a promo built around a “You’re the Boss” mortgage product.
Wells Fargo ‘Flash Mob’ Yields 1 Million YouTube Views
A YouTube video of a guerilla dance performance goes viral, delighting many, but irritating others.
Should You ‘Join the Social Media Conversation’ If No One Is Talking About You?
Why banks and credit unions that are providing customer service on social media sites doesn't pencil out in the end.
The Startling State of Social Media in Credit Unions
This study proves that, for banks and credit unions, no strategy + no budget + no staff + no time = no success.
9 Promotions Building Facebook Fans for Financial Institutions
Want to spike your Facebook likes? Time for a giveaway. Plan to spend $1 for each new fan.
Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media
Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.
Want Your Twitter Account Verified Like These 27 Financial Institutions?
Twitter has bestowed its "verified" status on more and more financial institutions lately, but if you want to join them, good luck.
Bank’s Massive Guerilla ‘Break-Up’ Campaign Mocks Competitors
NAB punks its banking competitors from Twitter stunts to banners strung from helicopters and everything in between.
How Many Facebook Fans Can Financial Institutions Expect
A study comparing Facebook likes to asset size and customer and member base for 20 banks and 20 credit unions.
What Can Financial Institutions Really Expect from Twitter?
Best and worst case scenarios for the number of followers, broken down by assets and customers.
Social Media ROI vs. ROA: Put Your Money Where Your Word-of-Mouth Is
Even if your ROI is 200% on social media, there's no meaningful impact on ROA unless you make a significant budgetary investment.
Bank’s Social Media Says Spy on Your Friends or You’re Fired
All financial institutions should read the document for their banks and see if they think it sounds reasonable.
Study Shows Social Media Sentiment Towards Banks Turns Positive
A research report from Serendio looks at over 300,000 online conversations to calculate and rank bank’s reputations.
Datahead: The Financial Brand By the Numbers in 2010
Who's visiting, how many, from where, how often and for how long. These stats in banking and so much more.