Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Poorly trained AI-driven CRM could lead to unchecked inaccuracies due to hallucinations, leaks of sensitive customer data, and create unintended discriminatory behavior.
The Future of Banking When a ‘New Normal’ Has Yet to be Defined
With the future still undefined, banks need to rethink business models and be prepared for a permanent hybrid work environment.
Banking’s Role in the Rapidly Growing ‘Internet of Things’ World
Embedded banking and IoT is leading to a 'Thing Economy' where smart devices autonomously transact and engage in commerce.
Contextual Engagement Requires Better Use of Data and AI
Data and analytics are more essential in banking than ever before. But, the contextual engagement is failing, says head of marketing solutions at Curinos Sarah Welch.
Financial Marketers Reveal Top Priorities for the Year Ahead
Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics.
The Future of Conversational AI in Banking
Chatbots, with some exceptions, still don't have widespread utility. But the trend points to greater integration of AI in people's lives.
One Key Martech Tool Financial Marketers Should Use to Leverage Data
Customer data platforms can transform how financial institutions run marketing campaigns. Here's how CDPs work and the benefits they bring.
Data Mastery: The Growing Digital Divide in Financial Marketing
The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to compete.
Digital Banking Transformation to Focus on Channels & Analytics in 2022
Banks and credit unions will need to modernize back-office processes to complete the journey to becoming digital-first institutions.
Six AI and Big Data Trends in Banking for 2022
What financial institutions need to know to create the kind of consumer experience that provides a competitive edge.
The Power of Data, Analytics and the Cloud in Bank Marketing
The marketing industry has some new terms circulating: the cloud, data analytics, digital transformation. But just how do these affect the customer journey in banking? Hear from Deluxe's division president of card solutions Garry Capers to learn more.
CFPB Cracks Down on Big Techs’ Consumer Payment Data Practices
Amazon, Apple, Facebook, Google, PayPal and Square must turn over payment system plans to the regulator and answer detailed questions.
5 Keys to Data-Driven Strategy in Banking
What goes into a truly transformation data-driven business banking strategy? Hear from Berkshire Bank's Jason White and Segmint's Mark Leher.
Digital Banking Disruption Has Only Just Begun
Financial institutions anticipating ongoing disruption will be better prepared for future challenges and competitive opportunities.
The Need to Create Differentiated Digital Banking Experiences
Nearly three-quarters of customers are saying personalization is extremely important to their banking experiences says Capco'shead of U.S. banking and payments Lane Martin.
Four Hazardous Branding Traps Financial Institutions Step Into
Getting brand right is critical because it is the one thing that sets banks and credit unions apart in a marketplace of similar products.
Data Sharing Partnerships Give a Big Boost to Open Banking
Moves involving Plaid and Q2, and Envestnet Yodlee and TD Bank will boost adoption of fintech data sharing by banks and credit unions.
Digital Banking Pioneer Shares Secrets of Success
How do you combine tech and analytics (and innovation) in banking in an efficient and feasible way? Nicole Lorch, president and chief operating officer of First Internet Bank, has the insights you need.
People Love Digital Banking, But Will They Surrender All Their Data?
The shift to an online landscape revolutionized banking. The industry is evolving how it shares data but consumers aren't prepared.
Machine-Driven Marketing: The Future of Ethical AI and Digital Banking
The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.
Does Your Financial Institution Have the Right Data Partner?
There are four key considerations financial marketers should evaluate before selecting a data partner for campaign measurement.
What’s Next for Plaid’s Complex Relationship With Financial Institutions?
Senior execs at the data aggregator reveal the strategy behind moves to cooperate with banks, and the impact of an open-finance future.
How Banks May Become Irrelevant in Next Decade
To survive, banks and credit unions must build the digital infrastructure and competitive mindset that can make an organization future-ready.
