BN West Changes Name to ‘MilePost’

“Our new name reflects the mileposts that mark the progress of a journey toward a future destination, and our goal as a credit union is to help every member achieve financial freedom at each junction in life,” said Dan Fiorino, president/CEO of the credit union an article in the Credit Union Times.

From the credit union’s website: “We wanted the new name to be easy to say and spell, easy to recall, convey the emotional meaning and project the appropriate image, and be distinctive and unique.” (Read the credit union’s complete rationale for the name change here).

About the logo, the credit union says the following:

In support of the new name, a new logo was designed that projects how mileposts mark the measurement of a journey towards a destination. The building blocks that grow larger in shape and stronger in color imply growth and building towards ones financial goals. The new colors were selected to establish a fresh new appearance and unique colors in an industry that traditionally uses blue and green. The italic font represents moving forward, the bold weight projects strength and its overall appearance is modern while being professional.

The new name is supported by the tagline, “Your Goals. Your Path.” The credit union says the tagline reflects its “focus on members needs first and foremost.”

Founded as a financial cooperative serving railroad employees under the name WEDINOPA Credit Union in 1952, the $57 million financial institution has grown over the course to serve more than 7,000 members in Pierce County and the entire Western Washington area.

This article was originally published on . All content © 2024 by The Financial Brand and may not be reproduced by any means without permission.