From the company’s news section:
“The group wanted their new name to reflect the fact that they are an Iowa company with Midwestern values. Two Rivers was chosen because Iowa is the land between two rivers, the Mississippi and Missouri.”
“‘We want our clients to be able to take care of all their financial needs through one company with a staff they know and trust,’” said Jim Olson, President of Two Rivers Financial Group. ‘”Two Rivers allows us to do just that.”‘”
Reality Check: How many states are flanked by rivers on their east and west borders?
From a blog providing additional coverage on the name change:
Renaming is a major undertaking, said Kent Gaudian, president of the Burlington bank. “A lot of time and effort goes into this. Obviously there has been some expense,” he said, declining to say how much.