The ‘Community Credit Union’ Fallacy
Credit unions can’t just tack “community” onto their name and hope it works. Supporting a community charter takes strong marketing muscle.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
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Cracking the Customer Code: Marrying Emotion and Tech to Maximize ROI
Understanding how and why consumers make decisions — and how rapidly changing technology has changed the way people engage with financial products — is key to forming a cogent growth strategy for bank marketers.
Popular Articles within Bank Marketing Strategy:
If Service Is the Answer, What Is the Question?
Few banks do anything better than their peers. When you ask about their strengths, they'll often resort to "service" as a trusty fall-back.
Look at Bangor Savings Bank’s Brand Identity
The brand identity for Bangor Savings Bank illustrates many important principles of financial branding – consistency and focus among them.
WaMu Fantasy TV Ads.. “Whoo hoo!”
Some regard WaMu's campaigns as nothing more than a knockoff of a Homer Simpson expression. But you have to admit, these spots are different.
Economy Driving Credit Union Promo
Paul Economy, a VP and manager of a Member One Credit Union branch, is the star in his employer’s latest ad campaign.
Aussie Brokerage Rocks the Beatles With Slick Marketing Website
CommSec claims to be the first and only bank enabling Australians to get both cash and investment accounts in a single view with one login.
Absa’s Wonderfully Artistic and Creative Branding Posters
Are these posters on-brand for Absa Bank and its target audience? Who is the target audience anyway? Hard to say.
Vowels In, Consonants Out As Bank Renames
This bank changed its name in part because it didn't represent all its customers. But the old name also had too many syllables.
Gas for $1.99 Per Gallon, Courtesy of Digital FCU
DCU says it's running a gas promotion to help ease pain at the pump. Today, they're local heroes. Tomorrow, they'll be the talk of the town.
What To Do When You’ve Got $400 Million Laying Around
Hey, if your marketing team sits on that much cash that needs to be invested, follow Citi's strategy: earn naming rights to a baseball park.
Integrated Luxury Brand with Lush Branch, Gorgeous Website
Every now and then, there’s a bank that really understands the importance of having an integrated brand supporting a narrow focus on a specific audience. Goldwater Bank, targeting upscale residents in the posh retirement mecca of Scottsdale, Arizona, is such a bank. Their website is a visually lush and stunning reflection of the bank’s equally-impressive […]
A Fresh Stab at Ranking Financial Brands
Like any brand in any industry, there are financial institutions in banking mastering branding and marketing. Learn whose at the top.
WaMu Has WaMulians — Does Your Bank Have A Catchy Brand?
Branding your bank employees can be a great way to build esprit de corps. It makes employees feel special, important.
STRNLE — What Differentiates Your Bank Brand?
The 'Wheel of Fortune' should be teaching financial marketers an importance lesson about CRaP branding. Start with STRNLE.
What Does The Word ‘Federal’ do for FCUs?
To be a 'federal' credit union is to be blessed in the banking industry. The advantages are plenty, including an easier time with branding.
“Win 12x Your Paycheck” Deposit Promo
UAE's National Bank of Dubai's new promo 'Win 12 Times Your Salary' promo could get customers more money in their accounts.
Most Common Words in Credit Union Names
Not every credit union must change their name to stand out, but if you do, here are key words to avoid in the rebrand.
What’s the Deal with Financial Ad Disclosures?*
If an ad has more than 50 words of disclosure, either the offer is too complicated or the compliance folks are overzealous.
Banks, Credit Unions Grapple With Their Monikers
Banks and credit unions shouldn't try and rebrand themselves without external input and consultancy — for multiple reasons.
NASCAR Banking: Bank of America’s Latest Marketing Campaign
Affinity products are great to engage people with a financial brand and counteract the dull image associated with the average bank.
Banks: Less Differentiated Than a Bar of Soap
A study found that banks had the least differentiation and soap brands had the most. What's — and whose — to blame?
An Unusual Ad for a Bank
You don't need to speak Indonesian to get engrossed by this ad, which is a cross between Richard Scary illustrations and a Simpson's cartoon.