Leesport Bank Unites Divisions Under ‘VIST Financial’
Leesport Bank is consolidating seven different banking divisions under its one brand. Here's the marketing plan behind the move.
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Understanding how and why consumers make decisions — and how rapidly changing technology has changed the way people engage with financial products — is key to forming a cogent growth strategy for bank marketers.
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Leesport Bank is consolidating seven different banking divisions under its one brand. Here's the marketing plan behind the move.
Competing with the Goliaths and megabanks of the world means a bank or credit union must get savvy with their local presence.
If your financial institution is considering a new URL, be careful who you use to check domain name availability.
Financial branding is difficult to boil down to a few key lessons. But, here are nine critical pieces of advice every banker should read.
Wauwatosa Bank let its customers vote on what the new rebrand name would be. But, do any of them distinguish the bank from the rest?
Wachovia is making it easier to save money with an automatic savings system similar to Bank of America's "Keep the Change" program.
The new Delta Community logo strategy to reflect wings is reminiscent of Banner Bank's choice to go with something "sail-like."
A study by Bigresearch says this is what people do when TV commercials come on: 41.2% of viewers take a peak at what’s on other channels 33.5% talk with others in the room or by phone 30.2% mentally tune out 5.5% pay attention to commercials TV’s influence on consumers to purchase products declined, whereas new […]
Mount Lehman Credit Union is calling its mobile banking SMS service 'Textus'. Where did the name come from?
Good TV ads cost money. Making cheap spots and/or airing them only a few of times is a complete waste of time and money.
Charlotte Metro Credit Union's most recent spot focuses on the CMCU web site, which got a complete makeover last year.
Consumers are increasingly anxious about their finances and skeptical of the customer-service sales pitch.”
Learn how Sprinklr is redefining success in the financial sector by harnessing the potential of tailored content and personalized engagement.
Read More about Redefining CX Through Innovative Social Media Strategies for Financial Services
CSI surveyed community bankers nationwide to learn their investments and goals. Read the interactive research report for the trends and strategies for success in 2024.
The Family Bank, a $97 million-asset thrift based in Eden Prairie, Minnesota is changing its name to Voyager Bank.
Tennessee Bank and McKinsey Bank are sister financial institutions taking on one name in a move toward consolidation.
Financial marketers can be building your brand with everything you say and everything you do, including your help-wanted ads.
According to the credit union's newsletter, “It was time for us to find a name that reflects the values of this credit union."
Apparently, the words "grind" and "rod" don't mean the same thing in South Africa as they do in colloquial American.
Which do you think would cost more: hiring an experienced naming firm or settling these lawsuits and potentially having to rename again?
Forty years after it was founded, Frick Federal Credit Union has initiated a rebrand to 'reflect who we are and who we serve'.
At least twenty-one credit unions changed their name in 2007, and even more may have slipped through the cracks.
FORUM Credit Union in Indiana is sponsoring the Indianapolis Colts’ ‘Fan Forum,’ linked off of a banner ad on the team’s official NFL website (left-hand column). The forum has some impressive numbers to offer. The main forum has over 400 “threads” (basically “separate discussions”), where users have contributed their thoughts almost 10,000 times. Fans talk […]
Branding is never finished, and launching a new brand is only the beginning. It takes cash and commitment over the long term.
This webinar explores practical steps to achieve digital maturity, tailored to the unique pace and needs of your institution.
Read More about Getting Ready for Tomorrow: Practical Steps to Digital Maturity
See how PwC's Industry Cloud for Banking can help solve everyday business challenges.