Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Understanding how each employee communicates is key to having a staff full of happier, more effective workers.
CMO Unplugged: The Art and Science of Marketing in the Future
Melissa Stevens, EVP and CMO of Fifth Third Bank discusses how to continue to evolve the marketing process to generate greater attention and returns in front of an SRO audience at the Financial Brand Forum in Las Vegas.
Gen Zers Overlook Brand Messaging: Here’s How Banks Can Capture Their Loyalty.
If community banks and credit unions don't capture Zoomers' attention, they stand to lose business to competitors like fintechs and neobanks.
Is Banking Consumer Behavior Not Changing at All? One Report Suggests So
A slew of industry reports since Covid suggest customer loyalty is more fluctuating than ever. A 2024 report suggests people aren't changing as much as we think.
Bridging the Generational Gap: How Banks and CMOs Can Tackle Communication Challenges
Understanding how each employee communicates is key to having a staff full of happier, more effective workers.
Can Geolocation Unlock Trust in the Next Generation of Bank Customers?
Geolocation technology provides a bridge between the physical and digital worlds that has the potential to win back the trust of consumers, particularly Generation Z.
Build Lifetime Customer Relationships with a Wellbeing-Centered Growth Strategy
Gallup data show the more financially stable customers feel, the more likely they are to deposit more, explore lending and investment opportunities — in turn, boosting the bottom line for banks and credit unions.
Reimagining Bank Marketing for a New Era
Nicole Zimmermann, founder and CEO of ZELOCIN & Partners discusses how traditional financial institutions are falling short of expectations among consumers who expect a dynamic, forward-looking brand.
The Personalization Paradox: Can Banks Delight Customers Without Creeping Them Out?
Banks are heavily investing in personalization to improve customer experience and drive engagement. But is there such a thing as overdoing it?
Cracking the Customer Code: Marrying Emotion and Tech to Maximize ROI
Understanding how and why consumers make decisions — and how rapidly changing technology has changed the way people engage with financial products — is key to forming a cogent growth strategy for bank marketers.
To Fight Waning Consumer Loyalty, Here’s How Marketers Can Shift Focus and Tactics
The primacy of product and offers, particularly among younger customers, prioritizes channel and messaging over brand.
Maximizing Your Marketing ROI With Effective Testing
Erin Allen, VP of Insurance Distribution and Market Strategy at Franklin Madison shares how decades of experience in building revenues and engagement with multi-channel insurance offers increases loyalty and trust at banks and credit unions.
How to Fight for Your Marketing Budget Today … and All Year
Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend.
Move Over CMOs, Data-Driven Growth Marketers Are Taking Over
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Webinar: The Power of Localized Marketing in Financial Services
Enhance your brand's local visibility, generate more leads, and attract more customers, while adhering to industry & compliance regulations.
How AI Generates Irresistible, Tailored Bank Marketing Messages
Generative AI is a powerful, efficient and persuasive tool banks can use for marketing at scale. That said, taking a strategic, human-centered approach is critical.
New Email Rules 2024: Marketers, Authenticate or Get Trashed
Email authentication is now mandatory in 2024. Comply with new identity verification requirements or face a deliverability headache.
Gen Zers Aren’t Going to College. Here’s What That Means for Banks.
Gen Zers are pursuing non traditional career paths. This could mean big changes for banks and credit unions.
As Third-Party Cookies Crumble, Chase Shows How First-Party Data Can Be a Boon for Banks
Chase's new Media Solutions advertising platform is timed to meet marketers' thirst for targeted opportunities powered by first-party data.
The Key to Successful Commercial Banking Lies In Consumerization. Here’s Why
Two experts share their expertise on trends, challenges and opportunities shaping the future of business banking for community institutions.
Young Women Are Getting Richer. Here’s How Banks Should Market to Them
Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers.
Pay for Performance: The Tactic Saving Marketing Budgets in 2024
Consumers and businesses have hired the marketing team at your institution for a new role: The organization's best new sales team. And it should give marketing higher priority in banking's budget this year.
Hacking Customer Attention: Leveraging Social Media for Insurance and Finance
Dr. Robin Kiera shares strategies for financial institutions to boost engagement and sales through utilizing behavioral economics and social media.
