Marketing Strategies
Articles, webinars, podcasts, and reports about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in banking.
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Articles
How Travel Co-Brand Cards Are Competing for Everyday Wallet Share
Consumers used to reserve travel co-brand cards for booking flights or hotel stays. That’s changing. Here’s why.
Fix the Missing Link Between Marketing and Growth
Banks don’t need more data. They need customer intelligence that connects behavior, AI insights, and business outcomes to drive measurable growth.
How Banks Can Move from Personalization to Anticipation
Banks need to move beyond segments to anticipate customer needs. But fragmented data and privacy concerns can complicate the effort.
Stop Waiting for AI to Quote You. Make Your Brand the Question
GEO puts your visibility in an algorithm you do not control. A memorable brand puts your name in the consumer’s prompt.
Customer Growth Hinges on Your Marketing Plan After Acquisition
Numbers of new accounts no longer define successful promotions. These tactics during the first 90-days post-opening capture today’s deal-hopping consumer.
Your Bank Can’t Personalize What Your Customer Data Can’t See
Retail banks are pouring money into AI while weak data foundations limit what personalization can actually deliver.
Webinars, Podcasts, Reports
Unlocking the Revenue Potential of Your Existing Customer Base
Video Playback
New relationships can take nearly two years to turn profitable. Your existing customers may offer a faster path.
The Growth Opportunity in Your Data
Lifecycle campaigns beat acquisition by 2 to 6 times. Acquisition still gets the budget.
How to Find Real Differentiation in Banking
Most institutions aren’t undifferentiated. Their differences are unwitnessed.
Faster, Better, Compliant: Scaling Content with AI for Financial Brands
Video Playback
Discover how AI is changing the way financial brands create content.
How to Maximize Relationship Depth
A new account costs a bank or credit union over $400 to win, yet more than 40% go inactive within the first year.
How to Earn Attention in an Age of Distraction
The banking industry spends billions competing for deposits, loans, and new accounts. But what if the real competition starts much earlier?
