Marketing Strategies
Articles, webinars, podcasts, and reports about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in banking.
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Articles
Stop Waiting for AI to Quote You. Make Your Brand the Question
GEO puts your visibility in an algorithm you do not control. A memorable brand puts your name in the consumer’s prompt.
Customer Growth Hinges on Your Marketing Plan After Acquisition
Numbers of new accounts no longer define successful promotions. These tactics during the first 90-days post-opening capture today’s deal-hopping consumer.
Your Bank Can’t Personalize What Your Customer Data Can’t See
Retail banks are pouring money into AI while weak data foundations limit what personalization can actually deliver.
How to Stand Out in Financial Marketing’s Sea of Sameness
Some financial marketers are getting more creative. Creativity that understands the audience not only attracts attention but also creates connections.
How to Get More Deposits at Lower Costs? Give Marketing Room to Run
Marketing doesn’t need pricing control. It needs leeway to use its channels for product pairings, customized offers and the right handoffs to a trained frontline.
To Win Gen Z, Community Banks and Credit Unions Should Target Their Parents
The two generations share many of the same values, favoring independence and authenticity. But the parents can be easier to reach.
Webinars, Podcasts, Reports
Unlocking the Revenue Potential of Your Existing Customer Base
Video Playback
New relationships can take nearly two years to turn profitable. Your existing customers may offer a faster path.
The Growth Opportunity in Your Data
Lifecycle campaigns beat acquisition by 2 to 6 times. Acquisition still gets the budget.
How to Find Real Differentiation in Banking
Most institutions aren’t undifferentiated. Their differences are unwitnessed.
Faster, Better, Compliant: Scaling Content with AI for Financial Brands
Video Playback
Discover how AI is changing the way financial brands create content.
How to Maximize Relationship Depth
A new account costs a bank or credit union over $400 to win, yet more than 40% go inactive within the first year.
How to Earn Attention in an Age of Distraction
The banking industry spends billions competing for deposits, loans, and new accounts. But what if the real competition starts much earlier?
