RBC Bank And The Redundant Acronym
Rebranding your bank or credit union to an acronym might seem like the next best move. But it's not and here's why.
Marketing Strategies
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
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What 2024 Taught Us: Key Communication Trends for Banks and Fintechs in the New Year
As 2025 approaches, banks, fintech and finance firms must adapt their communication strategies to face new trends and challenges.
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Citi Retreads Old Slogan, Recycles Marketing
Citi recently unveiled a new campaign bearing the firm's old slogan “Citi Never Sleeps.” But, who visits a microsite for a Citibank slogan?
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This is Bank of America’s first step into the deep end of social media’s waters. It will be interesting to see how it goes.
Merger Creates Naming Hassles For TD Banknorth
This isn't the first time a bank has tried to rebrand itself in a state where that new name is already trademarked by a bank.
Two Banks Merge And Become ‘StellarOne’
StellarOne is a “safe choice.” The name is a little different, but it's not different enough to spark intrigue and really engage people.
Bank’s Ads About “Tough Times” Coincide With Its First Loss
Last Wednesday was a big day for County Bank. First, the bank unveiled a new ad campaign with the tagline "Times are tough."
Wauwatosa Customers Vote For ‘Waterstone’ Name
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What Will Canada’s 3rd Largest Credit Union Be Called?
Three organizations merging at one time is rare. It almost never happens, and not just in the credit union industry — any industry.
San Antonio Credit Union Becomes ‘Generations’
This federal credit union finally decided its new name (after two years of consideration), but it sounds just like four other credit unions.
Is HSBC’s Position as a ‘Worldwide Local Bank?’ Even Possible?
HSBC tries to position itself as a "globally local" bank in this minute-long TV spot about cultural differences.
Why a “Happy Banking” Campaign Isn’t Such a Bad Thing
A new marketing campaign from BankWest is showing just how happiness is a great way to spread the message of banking.
Belvidere Bank Adopts Sister’s ‘Alpine’ Name
After a 100-year history with three acquisitions and two previous name changes, two Illiniois banks will now bear only one name: 'Alpine.'
Bank Picks Historic Town Symbol As New Name
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Xerox FCU to become ‘Xceed’
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How Banks and Credit Unions Can Compete with Goliath
Competing with the Goliaths and megabanks of the world means a bank or credit union must get savvy with their local presence.
Website Domains Available One Minute, Registered The Next
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9 Points About Financial Branding
Financial branding is difficult to boil down to a few key lessons. But, here are nine critical pieces of advice every banker should read.
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Wachovia Ties New Automatic Savings Product to Debits
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New Logo For Delta Community CU
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Datahead: Facts on TV and Online Financial Ads
A study by Bigresearch says this is what people do when TV commercials come on: 41.2% of viewers take a peak at what’s on other channels 33.5% talk with others in the room or by phone 30.2% mentally tune out 5.5% pay attention to commercials TV’s influence on consumers to purchase products declined, whereas new […]