Digital Payments Approaching Universal Acceptance
Changes in the way consumers make payments are mirroring the marketplace at large, with online and mobile payments replacing cash and checks.
Articles by Jim Marous
The Rise of the Digital-Only Banking Customer
Digital-only banking customers are quickly becoming mainstream, using smartphones, laptops and tablets to conduct all banking transactions.
Banking Needs Deeper Customer Insights to Remain Relevant
The ability to differentiate and deliver better customer experiences in banking requires leveraging enhanced data and advanced analytics.
Q&A Interview With Starling Bank’s Bold ‘Femtech’ Leader
The founder and CEO of Starling Bank discusses the impact of fintech banks and the future for app-only banking providers.
The Power of Banking with Purpose
Financial institutions can drive success by defining their organization's purpose and making it the foundation for a strong top-down culture.
Banking Must Move From Mobile-First to AI-First
Combine artificial intelligence (AI) with big data, advanced analytics and digital technology to deliver an enhanced banking customer experience.
Achieving Advanced Financial Marketing Maturity
Most banking organizations continue to be in the early stages of financial marketing maturity, lacking big data and advanced analytic skills.
5 Requirements to Position Banking Organizations for Growth
New business models, advanced digital technology and strategic partnerships will provide banks the foundation for future growth.
Can Legacy Financial Institutions Replicate The Success of Fintech Banks?
Banking futurist Chris Skinner shares his insights on the impact of challenger fintech banks on the competitive landscape in the financial industry.
Banks are Marketing Like It’s 1999
Smaller financial institutions are not keeping up with consumer demands and digital marketing capabilities.
Banks in the U.S. Are Falling Behind In The Innovation Arms Race
The U.S. lags other regions in banking innovation and digital deployment, impacting customer experience, cost structure and revenues.
Financial Marketers Not Ready For The Future
Study reveals that financial institutions are using strategies from the past rather than the advanced technologies and digital media needed for the future.
Report Analyzing Fintech Players Sparks Heated Controversy
An analysis of the players and strategies in the fintech battlefield ignited a massive debate, pouring fuel on an already controversial fire.
10 Reasons Marketing Automation is No Longer Optional
A marketing automation platform is essential for financial institutions who need to manage complex, personalized communications in the Digital Age.
Banking Fails to Meet Needs of Most Valuable Consumer Segment
Meeting the financial needs of the 50+ consumer increases revenues today, while potentially gaining loyalty from Millennial family members.
Banking Options Narrow: Partner or Acquire Fintech Firms
To jump start innovation, banking providers are increasingly collaborating with fintech firms, investing in them or outright acquiring them.
Is This The Most Innovative Digital Bank in North America?
CIBC has rolled out one digital innovation after another — mobile account opening, a mobile mortgage app, and voice banking. What's next?
Banking Fails to Serve Older ‘Digital Native’ Consumers
Millennials may be more likely to embrace the 'next best thing' in mobile banking, but Boomers are the segment with the most potential for growth and profits.
Being a ‘Digital Bank’ Goes Beyond a Pretty App
Becoming a 'digital bank' provides an opportunity to improve the customer experience, reducing costs and increasing revenues.
The Time to Develop an Open Banking Strategy is Now
Open banking APIs will change financial services forever, combining services from various providers to deliver highly personalized solutions.
Is Your Bank’s Sales Strategy Digital-Ready?
Most banks fail to capitalize on investments in digital channels, unable to support the opening of new accounts online or on mobile devices.
Millennials Are Leading the Digital Banking Revolution
With Millennials leading the way, consumers of all ages are looking for new tools that help them take control of their finances and make banking easier.