7 Steps to Improve Customer Onboarding
Banks and credit unions must effectively use digital channels in the onboarding process to improve both ROI and customer satisfaction.
Articles by Jim Marous
Banking Industry Fails to Meet Personalization Expectations
At a time when advanced analytics and digital technology enable greater personalization, the banking industry falls short of expectations.
Voice Payments Emerge as Tech Giants Compete for Voice-First Commerce
Voice payments and voice banking are growing fast because of new devices and improved machine learning driven artificial intelligence.
Not All Mobile Banking Apps Are Created Equal
With more consumers using mobile banking, it is important to understand what drives satisfaction and what impedes channel usage.
The Future of Banking Depends On Open Banking APIs
An open banking model, APIs and fintech partnerships provide unequaled opportunities for the survival of traditional banks.
Will Augmented and Virtual Reality Replace the Bank Branch?
With advances in data analysis and digital technologies, do bank branches have advantages over artificial realities such as virtual, augmented and mixed reality?
SoFi Wants to Steal Your Most Coveted Customers
SoFi, one of the fastest growing fintech challenger banks, is expanding into checking accounts and wealth management services.
Digital Payments Approaching Universal Acceptance
Changes in the way consumers make payments are mirroring the marketplace at large, with online and mobile payments replacing cash and checks.
The Rise of the Digital-Only Banking Customer
Digital-only banking customers are quickly becoming mainstream, using smartphones, laptops and tablets to conduct all banking transactions.
Banking Needs Deeper Customer Insights to Remain Relevant
The ability to differentiate and deliver better customer experiences in banking requires leveraging enhanced data and advanced analytics.
Q&A Interview With Starling Bank’s Bold ‘Femtech’ Leader
The founder and CEO of Starling Bank discusses the impact of fintech banks and the future for app-only banking providers.
The Power of Banking with Purpose
Financial institutions can drive success by defining their organization's purpose and making it the foundation for a strong top-down culture.
Banking Must Move From Mobile-First to AI-First
Combine artificial intelligence (AI) with big data, advanced analytics and digital technology to deliver an enhanced banking customer experience.
Achieving Advanced Financial Marketing Maturity
Most banking organizations continue to be in the early stages of financial marketing maturity, lacking big data and advanced analytic skills.
5 Requirements to Position Banking Organizations for Growth
New business models, advanced digital technology and strategic partnerships will provide banks the foundation for future growth.
Can Legacy Financial Institutions Replicate The Success of Fintech Banks?
Banking futurist Chris Skinner shares his insights on the impact of challenger fintech banks on the competitive landscape in the financial industry.
Banks are Marketing Like It’s 1999
Smaller financial institutions are not keeping up with consumer demands and digital marketing capabilities.
Banks in the U.S. Are Falling Behind In The Innovation Arms Race
The U.S. lags other regions in banking innovation and digital deployment, impacting customer experience, cost structure and revenues.
Financial Marketers Not Ready For The Future
Study reveals that financial institutions are using strategies from the past rather than the advanced technologies and digital media needed for the future.
Report Analyzing Fintech Players Sparks Heated Controversy
An analysis of the players and strategies in the fintech battlefield ignited a massive debate, pouring fuel on an already controversial fire.
10 Reasons Marketing Automation is No Longer Optional
A marketing automation platform is essential for financial institutions who need to manage complex, personalized communications in the Digital Age.
Banking Fails to Meet Needs of Most Valuable Consumer Segment
Meeting the financial needs of the 50+ consumer increases revenues today, while potentially gaining loyalty from Millennial family members.