State of Financial Marketing: Pathetic Adoption of Martech Solutions
The use of digital marketing technology tools remains low in the banking industry, impacting marketing effectiveness and customer experience.
The use of digital marketing technology tools remains low in the banking industry, impacting marketing effectiveness and customer experience.
Now is the time for all banks and credit unions to start planning the best direction for their open banking platform strategies.
As the lines between retail and banking blur, financial marketers need to respond to consumers' expectations and become part of their overall digital lifestyle.
Successfully cross-selling and onboarding are critical in financial marketing. Here are strong examples from Chase, AmEx, BofA and more.
The expansion of financial solutions offered by large tech firms are encroaching on legacy banking products, stealing customers and revenues.
Here's why digital channels — particularly mobile — simply must be the cornerstone of every retail financial institution's delivery strategy.
Banks and credit unions that don't have a sophisticated, digital-first onboarding strategy will see sagging satisfaction scores and a balance sheet that suffers.
This annual analysis of tech trends from Mary Meeker, an authority on digital channels, is an essential guide for financial marketers.
Banking is increasing investments in digital tech, data security and AI to meet increasing expectations and new government regulations.
For community-based institutions, the 'buy local' movement can be powerful when combined with advanced digital technologies.
For any retail bank, mobile banking users are the most engaged segment, but financial marketers do a terrible job cross-selling to this base.
Humans and machines need work together. But banks first need to retrain and restaff workforces before the benefits of AI can be realized.
Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum. Will you be there? Don't get left behind.
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Banks must apply a new marketing framework, one reflecting new digital tech, new data sources and new channels not in place today.
The future will increasingly be determined by those who evolve quickly, take bigger chances, innovate faster, and disrupt themselves.
Developing and promoting financial wellness tools represents an opportunity for banks to meet the needs of consumers worried about finances.
Digital transformation in banking is impossible if you don't overhaul core tech, change back-office processes and embrace data analytics.
Here's what banking providers can learn from BofA to improve their mobile experience, acquire new customers and increase digital engagement.
The investment by the largest global banks in desktop and mobile account opening, onboarding and sales capabilities is beginning to pay off.
Banking in the future will include far more than just banking, using data, analytics and digital technology to make peoples' lives easier.
Banks and credit unions are not leveraging AI and machine learning to reduce costs, increase revenues and improve the customer experience.
Marcus is using an aggressive strategy that combines open banking APIs with fintech acquisitions to target mass market digital consumers.
This showcase provides excellent examples of how financial institutions increase their ROI by welcoming, onboarding and cross-selling new customers.
Vericast’s 2024 Financial TrendWatch explores seven of today’s most critical financial services trends to provide a complete view of the current loyalty landscape.
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