Articles by Jim Marous

Jim Marous is a financial industry strategist, co-publisher of The Financial Brand, and one of the top 5 most influential people in banking.

Digital transformation in banking is impossible if you don't overhaul core tech, change back-office processes and embrace data analytics.

Here's what banking providers can learn from BofA to improve their mobile experience, acquire new customers and increase digital engagement.

The investment by the largest global banks in desktop and mobile account opening, onboarding and sales capabilities is beginning to pay off.

Banking in the future will include far more than just banking, using data, analytics and digital technology to make peoples' lives easier.

Banks and credit unions are not leveraging AI and machine learning to reduce costs, increase revenues and improve the customer experience.

Marcus is using an aggressive strategy that combines open banking APIs with fintech acquisitions to target mass market digital consumers.

This showcase provides excellent examples of how financial institutions increase their ROI by welcoming, onboarding and cross-selling new customers.

As technology continues to transform every facet of the banking industry, the importance of the human element never been greater.

Back-office tech must provide the level of CX consumers expect, or banking providers will continue struggling to engage digital consumers.

Citibank mobile app allows customers and non-customers to access digital banking functionality including aggregation and financial insights.

Advances in smartphone technology and user growth provide opportunities for innovation and differentiation for banking organizations.

An interview with Chris Skinner on his newest book, Digital Human, where he discusses the Digital Revolution impact on financial services.

As baby boomers change their financial objectives, the millennial investor provides wealth management opportunities that can't be ignored.

AI and machine learning are very powerful marketing tools that must be used by banks and credit unions to meet consumer expectations.

The use of chatbots in the banking industry is exploding, with a variety of ways to apply the technology and improve the digital experience.

To keep up with the market, the competition and the consumer, financial institutions that want to roll out a digital bank need to move quickly.

Amazon wants to offer a co-branded digital checking account in conjunction with large U.S. banks that could end up with 70 million customers.

Creating the easiest and fastest digital consumer loan application is not enough. Consumers want their funds in less than 5 minutes.

Banking organizations need to improve their collaboration efforts with fintech firms to keep up with consumer expectations.

Do consumers really 'want' to use a branch bank, or has banking not delivered digital solutions that provide value and convenience?

Chatbots, AI and voice tech will redefine digital interactions in banking, increasing engagement rates by improving the consumer experience.

Banks must embrace digital banking truths that should guide business strategies, impacting revenue and the future of organizations.