Articles by Jim Marous

Jim Marous is a financial industry strategist, co-publisher of The Financial Brand, and one of the top 5 most influential people in banking.

Predictive analytics helps financial institutions to better understand consumer needs and to provide personalized and contextual experiences.

Banking CIOs need to acquire new skills and assume new responsibilities while fostering a collaborative start-up culture.

One of the most powerful, and least used, selling tools in the banking industry is in-app mobile marketing.

To improve satisfaction and loyalty, banking providers must simplify both routine transactions and sales/service interactions.

Here are four primary alternative ways to become a more digital banking organization in the future of banking.

Customer journeys in banking must be digitized to reduce costs, increase revenues and improve satisfaction.

The banking industry must offer consumers the opportunity to open new personal, small business and wealth management accounts on mobile.

Successful new customer onboarding is the key to generating a positive ROI on recently sold products and services.

Tomorrow's successful banking providers will leverage digital capabilities to offer more than just traditional banking products.

Here is a mid-year review of the status of the 2016 retail banking trends and predictions banks should know about.

While banking executives are optimistic, they need to have a greater focus on speed and agility to succeed.

With over 1,100 attendees, The Financial Brand Forum 2016 was the single largest gathering of marketing executives ever in the banking world.

Improvement in technology and the increasing acceptance of voice as a digital tool is opening doors for new banking applications.

The mobile banking standard of excellence is being set by the largest banks and by new challenger banks that have a mobile-first strategy.

Meeting the needs of the diverse Millennial generation requires personalized, timely and contextual solutions.

It's time for smaller financial institutions to participate in the fintech marketplace, finding ways to better serve the digital customer.

Banks and credit unions can generate as much as $140 million for every $1 billion in assets by delivering individualized experiences.

The ability to invest in mobile channels is becoming a primary differentiator in customer satisfaction among Millennials and minorities.

Investment in an improved customer experience is not reflective of channel shift being made by digital banking consumers.

The power of data analytics is the foundation for banks and credit unions to win the digital customer in the future.

A refined and frictionless new account opening process is the foundation of a digital banking experience in the 21st century.

Artificial intelligence, machine learning, blockchain technology and fintech collaboration can remove friction from the CX in banking.