Welcome to Blingola
“Welcome to Blingola,” an imaginary world where everyone has “all the happiness in the world,” courtesy of their Virgin Money credit cards. With headlines like “The land of milf and honeyz,” you’re probably thinking this campaign is a joke. It isn’t. These ads are fo’real cuz. (Click to enlarge) Apparently in South Africa, where these […]
Tricked-Out Credit Union Truck Features ‘Guitar Hero’ Duels
You've heard of food trucks and even portable branch trucks. But, have you heard of a bank branch truck featuring Guitar Hero?
Complex Lifestyle Visuals Tell BPay’s Brand Story
What do you think visual-forward ads cost to produce? Most agencies would probably charge $10,000-$25,000 USD. Each.
Fifth Third Launches Its Biggest Ad Campaign Ever
This well thought-out and fairly straightforward promo should yield an immediate return in the form of new accounts and new relationships.
BofA Targets College Crowd With ‘Morris On Campus’
Bank of America’s Morris on Campus,™ Life According to an Upperclassman™ is designed to “educate and empower students to take control of their finances and bank with confidence in this new academic year,” the bank says. Unlike other Gen-Y online promotions, “Morris” is not the product of a “spokester contest,” but is instead a 23-year […]
“B@%k” is a Four-Letter Word in This Promotion
Can — and should — financial marketers use expletives in their bank marketing campaigns? Here's what WSECU thinks.
The Bank Branch ‘Convenience’ Paradox
Filene just released an interesting study called “Who’s Joining Credit Unions.” Of particular interest is data that suggests a paradox between how people feel about branches and how they actually use them. While credit union members think they need a branch nearby, the data tells a different story. According to the report, the majority of […]
Alabama Credit Union is 79.3% Better Than A Bank
These TV ads from Alabama CU are terrific. They are brimming with personality and look nothing like any other financial institution's ads.
10 Things Your Bank Won’t Tell You
Bankers will always want to convince their customers they have their best intentions at heart. Here's what they won't say.
Clever Origami Brand Ads From a Bank in Brazil
Talk about an innovative branding campaign. Banco Matone — based in Brazil — is using origami to advertise the originality of the bank.
First Half of 2008 Shows Growth for Credit Unions
2008 marked a rough year for banking, but for the credit unions in the industry, the year was a moment of growth.
“Save Michigan,” Cries Chemical Bank
Going to extremes — like running billboards without a logo — is what it takes to cut through the clutter these days.
Will The Real ‘Vista Bank’ In Texas Please Step Forward
There's now a Vista Bank of Texas AND a Vista Bank Texas. Is that a trademark concern? Won't customers get confused?
Notably Quotable – Guess what they’re saying about you
“The culprit? Mountain America Credit Union. Check out the site, but don’t sign up to do business with them. At least if I lived in Utah I wouldn’t. Not after hearing about this horror story.” – Joseph “Dear Bank of America, your credit line is a scam!!! Bank of America will screw you, hide behind […]
Credit Union Branch Concept Features Café and Dialogue Pods
With the christening of its latest branch, Augusta Metro Credit Union, introduced a new retail prototype boasting a more open and spacious floor plans and a wide range of the latest features. Four paired teller pods, something Augusta Metro calls “dialogue banking” pods, have replaced the traditional row of tellers. Instead, customers are met by […]
Consumer Marketing Psychology: The Good Reason vs. The Real Reason
If you think about it, what's driving peoples' choices is emotions. We aren't just talking about buying decisions, it's every decision.
The Top 50 Most Distinctive Credit Union Names
Most credit unions in the banking industry have perfunctory names. These 50 credit unions earned a spot on the 'creative branding list'.
Ohio Bank Learns Hard Lesson About Trademark Law
Just because you’ve had your name for 100 or more years doesn’t mean anything — even from the USPTO’s perspective.
Don’t Use Orange Circles Or ING May Sue You
Is ING Direct entitled to exclusive use of orange circles – used in any capacity – within the financial industry?
Notably Quotable – Innovation vs. Imitation
Banks and credit unions shouldn't just listen to advice from inside their wheelhouse — here is the inaugural 'Notably Quotable'.
ING Microsite Targets Renters for Home Loans
[Editor’s Note: This program is about 18 months old, but it just crossed my desk for the first time last week. Have you heard of it? After generating some initial buzz, it doesn’t appear to have gained any real traction. Sources at Netbanker say there was a controversial video that may have had the […]
What is WaMu LIVE!?
How many of WaMu's customers actually know about this program? And how many of those take advantage of it?
