Articles by Jeffry Pilcher

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Automatic Savings Plan Tied to Auto Loans

A coalition of Indiana CUs have developed an automatic savings product tied to auto loans called DriveUp Savings.

Giveaway $10, Get Big PR Splash

For customers with good intentions, they can earn $10 from Seattle Metro Credit Union if they promise to 'pay it forward'.

Your Guide to Meltdown Terminology

Here's a handy glossary to help every bank and credit union translate the news media's coverage of the economic meltdown.

As if credit unions need another reminder…

The good press might not last forever for credit unions — it's critical they take advantage of the all the love.

The Five S’s: Safe, Strong, Stable, Secure, Sound

So you’re thinking about running a “safe and sound” campaign? Here are some various perspectives to ponder as you craft your strategy.

Someone’s Someday Is Coming

When will a Wells Fargo social media campaign have a direct product-promotion tie-in? Or will it be used as a tool for educational purposes?

Wachovia Asks, “Who Would You Thank?”

In honor of this über-obscure National Customer Service Week calendar event, Wachovia is throwing a Who Would You Thank promotion.

Notably Quotable: The Media Falls in Love with Credit Unions

Over a dozen references to credit unions in the media lately. Most stop shy of endorsements, but many unabashedly urge people to switch.

KeyBank Says ‘Money Needs Attention’

“Money creates money concerns. And genuine attention to money helps eliminate them.” That’s the underlying premise behind Key Bank’s latest brand ad campaign, “Money Needs Attention.” The campaign includes print, TV and outdoor advertising, as well as a microsite. The TV spots share the stories and concerns of real KeyBank customers, told in their own […]

For Credit Unions, the Problems Start at Home… Or Maybe Not?

It sounds like employees of credit unions have a lot of pride in where they work, and know more about "credit unions" than we may assume.

WaMu: “A Trillion Dollars! Whoo Hoo!”

Washington Mutual Credit Union (WaMu) joined Chase's squad, and with the new merger, launched a new ad campaign to announce the news.

Copperfin: Another Red Canoe Credit Union Merger

Copperfin — a new credit union under a merger — is refreshing amidst numerous bank and credit union rebrands that make no sense.

Mission, Vision, Values… And The Missing Piece

Maybe it's not possible for banks and credit unions to earn the love that Disney has from customers, but they can learn from Disney's brand.

WaMu Seized, Deposits Go to JP Morgan

The FDIC seized the assets of WaMu and JPMorgan will acquire the remains. Get the inside details and learn more.

Banks That Are “Too Big To Fail?”

Do some banks deserve a bailout simply because they are 'too big to fall'? Industry experts are asking, but there isn't a clear answer.

The Web 2.0 Make/Buy Decision

The NFL’s Colts might be able to get 10,000 fans at a website to a talk what they are deeply passionate about. It starts with social media.

How to Build Relationships with Bank Branch Avoiders

Be honest. If you didn’t work in the financial services industry, how often would you step foot in a branch? So how can financial institutions build relationships with those who prefer avoiding branches as much as possible? Here’s four ideas to get you started. Pick up the phone Many financial institutions use MCIF and other […]