Is It a Branch? Or a Store? It’s Deutsche Bank’s Q110
Deutsche Bank built a revolutionary branch prototype back in 2005, something it named Q110. Besides being a gorgeous architectural statement, the branch is one of the most progressive you’ll see anywhere in the world, combining most — if not all — of the latest ideas and newest innovations in financial retailing. Before you read any […]
Meltdown Marketing: Ads from October
Let's take a minute to look at some of the ads banks and credit unions ran as the global financial crisis developed.
3 Minutes. One Cart. All You Can Grab.
For the grand opening of three new in-store branches, OnPoint Community Credit Union held a supermarket sweepstakes.
‘Banking’ Isn’t the B-Word Credit Unions Struggle With
There has always been a sour relationship between banks and credit unions. But verbs 'bank' and 'banking' aren't terms credit unions hate.
Mazuma Credit Union Hosts Video Sharing Contest
There is nothing like a customer experience that gets customers to directly engage with banking brands. Take a peek into Mazuma CU's idea.
Sydney Credit Union Generous with ‘Free Hugs’
Sydney Credit Union is rebranding, with a new name, a new tagline and a new marketing strategy. Will it catch on with members?
A High-Energy Branch from Numerica Credit Union
The transaction area features an open, dual-teller station and contemporary merchandising fixtures. A special area with tire-tread flooring was created in the lobby where a brand-new motorcycle (partially seen in the right photo) promotes the credit union’s “toy loans.” The kids’ area. Product merchandising displays. A brand feature made from a perforated metal background panel. […]
Credit Union Marketing Budgets: Too Much, Too Little?
How much does the average marketing team at a credit union make? Take a look to see how your budget compares to competitors.
A Semi-New Logo and Sorta-New Name for Marblehead Bank
Marblehead Savings Bank becomes Marblehead Bank. What does the bank lose (if anything) from the name change?
This Danish Bank Branch Is Beyond Cool
In the Danish market, Jyske Bank has introduced a whole new way of delivering financial services, using the theme “Jyske Differences.” Jyske says its “blazing new trails in interior design” with its branches, something that’s hard to argue with after you watch this video: Jyske’s bank of the future is as imaginative as what Umpqua […]
Bank Branch Robbery Statistics for 2008
Here’s the FBI’s latest data on robberies of financial institutions for the first three months of 2008. Type of Institution Robberies % Commercial bank 1,399 87.2% Mutual savings bank 32 1.9% Savings and loan 41 2.6% Credit union 132 8.2% TOTAL 1,604 100% Mode of Robbery # Demand note used 947 Firearm used 405 Handgun […]
NAB’S UBank: A Cautionary Tale in Social Media
To support the launch of its new online self-service offering, UBank, NAB created a blog at myfuturebank.org. But the bank closed the blog earlier this month after one of its employees posted comments posing as a legitimate customer. At first, the impostor denied he was a bank employee, but forensic internet analysis proved that all […]
Delta Community Unveils New Branch Design
Delta Community Credit Union has just completed construction on its latest branch in Newnan in Georgia. The spacious and open floor plan features high, sweeping ceilings and few enclosed offices. Interior view of Delta Community Credit Union’s latest branch in Newnan, Georgia. Level 5’s conceptual rendering of the project. Pretty accurate depiction, don’t you think? […]
Got Money to Lend? Tell the World and Get Free Press
No one else in the financial industry can make a loan. So, if your institution has change to spare, tell the world and people will come.
Online Anniversary Promo Nets $5 Million in New Deposits
SharePlus Bank in Plano, Texas just celebrated its 50th anniversary with a $50,000 promotion that netted 500 new customers and generated over $5 million in new deposits. Note: The grand prize cost the bank an average of $100 per new customer. The 1950s-themed promotion which ran during August, included a promotional direct mail piece with […]
Cash Back Boulevard from Zions Bank
To launch its new cash-based rewards program, Zions Bank created an offbeat microsite, Cash Back Boulevard, built around a challenging online game. Putting the total cash rewards on a live meter on the site is brilliant. It adds credibility to the abstract and indirect concept of a rewards program. As of this writing, the meter […]
BNZ’s “Out of the Box” Brand
The Bank of New Zealand, now known simply as BNZ, has been doing some interesting things with their brand lately. They’re retailing off-the-shelf financial products – literally, in boxes. They’ve got an intensive mass-media campaign starring a herd of animated piggybanks. And to cap it all off, they just rolled-out a fresh, new logo. Out […]
Putting The Good Press about Credit Unions to Work
All the love for credit unions may not last forever, but credit unions should take advantage of the good press while it lasts.
Prospera’s Mailer Is Cool… Literally, It’s Icy
Talk about unconventional — Prospera distributed 6,000 ice packs to customers on the premise that 'paying taxes is a big headache'.
The Amazing Money Maze
With economic upheaval on Wall Street, many Americans are looking for answers on a wide range of financial matters. O Bee Credit Union is telling people to “Get lost!” Literally. In a maze. O Bee Credit Union has partnered with a local newspaper and the Washington State Department of Financial Institutions to create one of […]
BofA’s “How Long Can You Touch It” promo
Some of the Bank of America's customers were able to hold on to the jersey for 19 hours in a traditional BofA stamina promo.
Chebanca! Italian for ‘Cool Bank Branch Design!’
This branch design for Italian bank Chebanca! is about as radical a departure as you can get from the hallowed walnut-and-mahogany themes of yesteryear. Ultra-clean, über-contemporary, high-tech and super-light merchandising. The bank has a special link off the homepage of their website. The bank says, “Che Filiali! La rete territoriale di CheBanca! si compone sia […]
