Two Credit Unions Merge To Create ‘Genisys’
Here comes the rebrand. ‘Genisys’ comes from combining ‘General Motors’ and ‘Unisys,’ the credit unions' two main employer groups.
Articles by Jeffry Pilcher
RBC Bank And The Redundant Acronym
Rebranding your bank or credit union to an acronym might seem like the next best move. But it's not and here's why.
Citi Retreads Old Slogan, Recycles Marketing
Citi recently unveiled a new campaign bearing the firm's old slogan “Citi Never Sleeps.” But, who visits a microsite for a Citibank slogan?
Why No One Cares About Gen X
Banks are falling all over each other trying to attract Gen-Y consumers. But what about Gen X, who are being left in the dust?
Bank of America Grabs for Olympic Rings
This is Bank of America’s first step into the deep end of social media’s waters. It will be interesting to see how it goes.
Merger Creates Naming Hassles For TD Banknorth
This isn't the first time a bank has tried to rebrand itself in a state where that new name is already trademarked by a bank.
Two Banks Merge And Become ‘StellarOne’
StellarOne is a “safe choice.” The name is a little different, but it's not different enough to spark intrigue and really engage people.
Bank’s Ads About “Tough Times” Coincide With Its First Loss
Last Wednesday was a big day for County Bank. First, the bank unveiled a new ad campaign with the tagline "Times are tough."
Wauwatosa Customers Vote For ‘Waterstone’ Name
Wauwatosa Savings is giving itself a rebrand, with help from its customers. But will "WaterStone Bank" be different enough for the USPTO?
Greeter is center stage in new branch’s open floor plan
The latest branch for Delta Community Credit Union, its tenth, features an open floor plan starring a greeter station in the middle of all the action. The branch’s operational model is similar to the one used in many Bank of America locations. The credit union will occupy 10,000 of the building’s 100,000 square feet and […]
What Will Canada’s 3rd Largest Credit Union Be Called?
Three organizations merging at one time is rare. It almost never happens, and not just in the credit union industry — any industry.
San Antonio Credit Union Becomes ‘Generations’
This federal credit union finally decided its new name (after two years of consideration), but it sounds just like four other credit unions.
Is HSBC’s Position as a ‘Worldwide Local Bank?’ Even Possible?
HSBC tries to position itself as a "globally local" bank in this minute-long TV spot about cultural differences.
More Credit Unions Move on Mobile Banking
Soon enough, every financial institution is going to be on the mobile phone. Credit unions are already buckling up for the new trend.
Why a “Happy Banking” Campaign Isn’t Such a Bad Thing
A new marketing campaign from BankWest is showing just how happiness is a great way to spread the message of banking.
Belvidere Bank Adopts Sister’s ‘Alpine’ Name
After a 100-year history with three acquisitions and two previous name changes, two Illiniois banks will now bear only one name: 'Alpine.'
New branch to be ‘relationship banking center’
Teller transactions at Erie General Electric FCU’s newest branch will be conducted “at ‘teller pods,’ where members and employees can communicate openly without the barrier of a counter,” according to the CU Times. Other branch features: Two stories 18,000 square feet Flat screen TVs Electronic sign-in pad Full children’s play area with video game systems […]
Bank Picks Historic Town Symbol As New Name
Local banks are always privvy to a location-based name and logo. But, a brand based on a single community can choke out growth opportunities.
Xerox FCU to become ‘Xceed’
Many banks and credit unions, when they rebrand, stick to the same conventional terms everyone else is using. Xceed is distinct.
New FirstBank branch model features teller pods
FirstBank’s next branch won’t have a traditional teller line. Instead, the bank will have what is known in the financial industry as “teller pods.” Teller pods were introduced into the mainstream by WaMu (shown at right – click on image to enlarge). When customers enter the bank, they will be greeted by a bank employee […]
Leesport Bank Unites Divisions Under ‘VIST Financial’
Leesport Bank is consolidating seven different banking divisions under its one brand. Here's the marketing plan behind the move.
How Banks and Credit Unions Can Compete with Goliath
Competing with the Goliaths and megabanks of the world means a bank or credit union must get savvy with their local presence.