Website Domains Available One Minute, Registered The Next
If your financial institution is considering a new URL, be careful who you use to check domain name availability.
Articles by Jeffry Pilcher
9 Points About Financial Branding
Financial branding is difficult to boil down to a few key lessons. But, here are nine critical pieces of advice every banker should read.
Omaha Bank’s New Branch Concept Includes ‘Virtual Koi Pond’
First National Bank of Omaha has unveiled a new retail prototype at its new Shadow Lake Towne Center branch. Features include a “virtual Koi pond” that directs customers to interactive kiosks where they can conduct transactions or get information on products and services. The interactive floor display seems to be based off of technology from […]
Customers To Have Say In New Name For Wauwatosa Bank
Wauwatosa Bank let its customers vote on what the new rebrand name would be. But, do any of them distinguish the bank from the rest?
Wachovia Ties New Automatic Savings Product to Debits
Wachovia is making it easier to save money with an automatic savings system similar to Bank of America's "Keep the Change" program.
Credit union video contest for $2,000 scholarship
As financial institutions across the country make announcements about their 2008 scholarship initiatives, Tinker Federal Credit Union is taking a unique approach by having an online video contest. The concept is simple: Think about what money means to you. Show us any way you want in a video you make yourself. Upload your video for […]
‘Green’ call center credited for 43% reduction in turnover
Navy Federal Credit Union is attributing its ‘green’ corporate campus for dropping employee turnover from 60% annually to 17%, a 43% reduction. According to an article on the new space, Navy Federal stumbled onto sustainable architecture in an attempt to improve the work environment for employees. Ebb Ebbesen, SVP of construction and process improvements at […]
New Logo For Delta Community CU
The new Delta Community logo strategy to reflect wings is reminiscent of Banner Bank's choice to go with something "sail-like."
Datahead: Facts on TV and Online Financial Ads
A study by Bigresearch says this is what people do when TV commercials come on: 41.2% of viewers take a peak at what’s on other channels 33.5% talk with others in the room or by phone 30.2% mentally tune out 5.5% pay attention to commercials TV’s influence on consumers to purchase products declined, whereas new […]
Credit Union Names SMS Banking Product ‘Textus’
Mount Lehman Credit Union is calling its mobile banking SMS service 'Textus'. Where did the name come from?
Credit union adds third branch with nice design
University of Illinois Employees Credit Union, a $157 million financial institution, has a new branch in Urbana. The 6,500 square foot facility cost $2 million to build and will employ 20. Branch features include: A giant photo of UI’s Foellinger Auditorium covering the wall behind tellers A band of orange surrounds the walls, punctuated with […]
Another High-Quality TV Spot From Charlotte Metro
Good TV ads cost money. Making cheap spots and/or airing them only a few of times is a complete waste of time and money.
Bank Changes Names To Reinforce Its Category Leadership
This is a smart move on Silverton bank’s part. Being the largest player means working even harder to differentiate your brand from others.
Credit Union TV Spots Feature Former NBA Star
Charlotte Metro Credit Union's most recent spot focuses on the CMCU web site, which got a complete makeover last year.
Chase Launches Massive Ad Campaign
Consumers are increasingly anxious about their finances and skeptical of the customer-service sales pitch.”
Family Bank Changes Name To ‘Voyager’
The Family Bank, a $97 million-asset thrift based in Eden Prairie, Minnesota is changing its name to Voyager Bank.
Tennessee Bank Consolidates Under ‘Foundation’ Name
Tennessee Bank and McKinsey Bank are sister financial institutions taking on one name in a move toward consolidation.
Wanted: Marketing People. Also, Donuts.
Financial marketers can be building your brand with everything you say and everything you do, including your help-wanted ads.
Interactive Financial Ads You’ll Get a Kick Out Of (Literally)
If banks want people to come to branches who wouldn't otherwise, they should install this new tech. But be prepared for sticker shock.
Wauwatosa Credit Union becomes ‘Focus’
According to the credit union's newsletter, “It was time for us to find a name that reflects the values of this credit union."
South African Bank Picks Risque New Name By American Standards
Apparently, the words "grind" and "rod" don't mean the same thing in South Africa as they do in colloquial American.
‘Alabama CU’ Sues ‘The Credit Union of Alabama FCU’ Over Name
Which do you think would cost more: hiring an experienced naming firm or settling these lawsuits and potentially having to rename again?