Machine-Driven Marketing: The Future of Ethical AI and Digital Banking
The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
4 Ways for Financial Marketers to Extract Meaningful Website Data
Using customized digital analytics helps sort through an avalanche of web metrics to guide campaign decisions and justify
10 Questions To Ask Before Launching Your Next Email Campaign
Financial institutions can benefit by integrating email into their marketing, but to be successful, several key factors must be
Financial Marketers Are Failing to Curb Customer Defections
Consumer attraction to digital banking providers goes beyond ease of use. These firms connect with people in a way that builds
3 Tools Financial Marketers Can Use to Strengthen Digital CX
Digital transformation in marketing is vital for financial institutions. Otherwise they won't be able to reach, convert or retain
Marcus Mocks Traditional Banks in New Advertising Campaign
Promotions will carry through to Goldman Sachs' long-anticipated introduction of consumer checking accounts for its online
The Future of Loyalty in Banking is at Risk
People are increasingly fracturing their relationships with traditional banks who must react quick to stem an alarming rate of
Marketing Budgets Clobbered, But Banking Gets Hammered Less
Part of the reduction is because leaders are giving Chief Digital Officers funds for digitization that used to go to CMOs for
Why Calculators Are Essential To a Bank’s SEO Strategy
Financial calculators vary greatly in capabilities. SEO compatibility and personalization are two attributes that make a big difference.
Google Leaves Cookies on the Table: What Financial Marketers Must Know
Chrome browser's dominance lets Google call the shots, but evolution away from controversial tracking could get
5 Ways to Ensure Your Banking Website Works in a Digital-First Economy
You can't compete against neobanks, fintechs or even the financial institution across the street with a static, out-of-date
How Financial Marketers Can Work With Motley Fool’s Comparison Tool
Google ranks third-party review sites ahead of individual banking sites. Knowing how to work with these sites is a digital marketing
Digital Marketers in Banking Facing Their Greatest Hurdles Internally
The promise of martech and other tools quickly fades if marketing doesn't mesh with other functions and if staff doesn't
5 Digital Strategies to Boost Mortgage Lending in a Red Hot Market
Demand is soaring but so is competition, making digital marketing tools and capabilities – including mobile, chat and social – essential.
Google Search Trends in Digital Banking, Payments & Fintech
A look at the major search trends impacting banking in 25 charts — what consumers and banking execs are looking for most, and
How the Best in Banking Are Marketing Their Mobile Apps
With so much riding on digital channels, how banks, credit unions and neobanks promote their apps is critical to adding (and holding) users.
Google Blows Up Online Ad Rules: What Financial Marketers Must Know
Digital advertising's efficacy may erode as third-party cookies leave Chrome, the browser two thirds of the world
Financial Marketers Don’t Understand What Google Wants
Sites like Bankrate are playing Google's game much better than financial marketers. The secret? Lots of authoritative, non-salesy
The Untapped Power of SMS Marketing in Banking
With exceptional targeting and speed, SMS messaging is a fast-growing and increasingly effective marketing communications
Is Google’s ‘Site Diversity’ Policy Hammering Your Bank’s Website?
Google's radical rule fundamentally changes the nature of organic search. Now only two results from your website will ever be
How Personalized Video Boosts Engagement and ROI in Banking
Rich media, like personalized videos, are the key to increased sales, engagement, onboarding success, retention and CX in banking.
Warning for Bank Brands: You Can’t Be All Things to All People
Competitive factors demand that banks and credit unions find ways to focus better on key audiences beyond typical table