
Machine-Driven Marketing: The Future of Ethical AI and Digital Banking
The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and
Using customized digital analytics helps sort through an avalanche of web metrics to guide campaign decisions and justify
Financial institutions can benefit by integrating email into their marketing, but to be successful, several key factors must be
Consumer attraction to digital banking providers goes beyond ease of use. These firms connect with people in a way that builds
Digital transformation in marketing is vital for financial institutions. Otherwise they won't be able to reach, convert or retain
Promotions will carry through to Goldman Sachs' long-anticipated introduction of consumer checking accounts for its online
People are increasingly fracturing their relationships with traditional banks who must react quick to stem an alarming rate of
Part of the reduction is because leaders are giving Chief Digital Officers funds for digitization that used to go to CMOs for
Financial calculators vary greatly in capabilities. SEO compatibility and personalization are two attributes that make a big difference.
Chrome browser's dominance lets Google call the shots, but evolution away from controversial tracking could get
You can't compete against neobanks, fintechs or even the financial institution across the street with a static, out-of-date
Google ranks third-party review sites ahead of individual banking sites. Knowing how to work with these sites is a digital marketing
Open banking and open finance are becoming household names. But, what exactly is open banking, and why is it so important?
Read More about Open Banking Explained: The What, Why, and How
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The promise of martech and other tools quickly fades if marketing doesn't mesh with other functions and if staff doesn't
Demand is soaring but so is competition, making digital marketing tools and capabilities – including mobile, chat and social – essential.
A look at the major search trends impacting banking in 25 charts — what consumers and banking execs are looking for most, and
With so much riding on digital channels, how banks, credit unions and neobanks promote their apps is critical to adding (and holding) users.
Digital advertising's efficacy may erode as third-party cookies leave Chrome, the browser two thirds of the world
Sites like Bankrate are playing Google's game much better than financial marketers. The secret? Lots of authoritative, non-salesy
With exceptional targeting and speed, SMS messaging is a fast-growing and increasingly effective marketing communications
Google's radical rule fundamentally changes the nature of organic search. Now only two results from your website will ever be
Rich media, like personalized videos, are the key to increased sales, engagement, onboarding success, retention and CX in banking.
Competitive factors demand that banks and credit unions find ways to focus better on key audiences beyond typical table
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