Why Strong Visual Branding and Communication Are Vital in Banking
Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Banks’ Mobile Marketing Demands Sharper Focus on Message and Audience
It's a bad mistake to oversimplify your institution's product descriptions on your mobile website. Banking services require
What Financial Marketers Need to Know About Streaming Video Now
Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big
6 Features to Turn a Financial Institution Website into a ‘Digital Branch’
Nothing says 'go away' like an out-of-date website. A handful of updates can transform bank and credit union sites into 24/7 growth
Why Are So Many Banks Killing the CMO Role?
Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply
How to Increase Personalized Engagement (and Sales) on Bank Websites
Detailed roadmap for marketers shows how to build a compelling case for adding financial calculators to a bank or credit union's
Don’t Let Apple’s Data Privacy Rules Derail Your Bank’s Marketing
Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. Here’s how to
Machine-Driven Marketing: The Future of Ethical AI and Digital Banking
The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and
4 Ways for Financial Marketers to Extract Meaningful Website Data
Using customized digital analytics helps sort through an avalanche of web metrics to guide campaign decisions and justify
10 Questions To Ask Before Launching Your Next Email Campaign
Financial institutions can benefit by integrating email into their marketing, but to be successful, several key factors must be
Financial Marketers Are Failing to Curb Customer Defections
Consumer attraction to digital banking providers goes beyond ease of use. These firms connect with people in a way that builds
3 Tools Financial Marketers Can Use to Strengthen Digital CX
Digital transformation in marketing is vital for financial institutions. Otherwise they won't be able to reach, convert or retain
Marcus Mocks Traditional Banks in New Advertising Campaign
Promotions will carry through to Goldman Sachs' long-anticipated introduction of consumer checking accounts for its online
The Future of Loyalty in Banking is at Risk
People are increasingly fracturing their relationships with traditional banks who must react quick to stem an alarming rate of
Marketing Budgets Clobbered, But Banking Gets Hammered Less
Part of the reduction is because leaders are giving Chief Digital Officers funds for digitization that used to go to CMOs for
Why Calculators Are Essential To a Bank’s SEO Strategy
Financial calculators vary greatly in capabilities. SEO compatibility and personalization are two attributes that make a big difference.
Google Leaves Cookies on the Table: What Financial Marketers Must Know
Chrome browser's dominance lets Google call the shots, but evolution away from controversial tracking could get
5 Ways to Ensure Your Banking Website Works in a Digital-First Economy
You can't compete against neobanks, fintechs or even the financial institution across the street with a static, out-of-date
How Financial Marketers Can Work With Motley Fool’s Comparison Tool
Google ranks third-party review sites ahead of individual banking sites. Knowing how to work with these sites is a digital marketing
Digital Marketers in Banking Facing Their Greatest Hurdles Internally
The promise of martech and other tools quickly fades if marketing doesn't mesh with other functions and if staff doesn't
5 Digital Strategies to Boost Mortgage Lending in a Red Hot Market
Demand is soaring but so is competition, making digital marketing tools and capabilities – including mobile, chat and social – essential.
Google Search Trends in Digital Banking, Payments & Fintech
A look at the major search trends impacting banking in 25 charts — what consumers and banking execs are looking for most, and