Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Google's algorithms change frequently, making it difficult for marketers to keep up. This expert advice will help you avoid SEO missteps and get the best results.
To Compete with Fintechs, Bank Marketers Must Embrace Niche Strategy
Most bank and credit union marketing falls short. The key to improving it is to recognize and tightly target what customers truly want.
How Enhanced Personalization of Bank Websites Propels Growth
A website is a bank's first impression and a reflection of the brand. Here are expert recommendations to max your site's marketing power.
How Banks Can Engage Customers Who Ignore Their Digital Marketing
Drowning people in emails and text messages will drive them crazy. Centralizing control of digital marketing and personalization is a must.
Inside the Digital Marketing Strategies of Neobanks Revolut, Monzo
An analysis of the strategies of the two neobanks reveals ideas banks and credit unions can use to improve their digital marketing chops.
The 6 Pillars of Digital Marketing for Banks & Credit Unions
To drive brand and business growth, financial marketers must master SEO, paid search, web UX and three other marketing essentials.
An Inside Look into Morgan Stanley’s Evolving Brand Strategy
Alice Milligan was named the chief marketing officer of Morgan Stanley, after the acquisition of E-Trade. Learn how she has led the bank to its success with her brand strategy.
Webinar: Perks, Potholes and Pitfalls: Marketing in the Digital Age
Digital marketing technology can meet consumer demand for precise, private and personalized financial services engagement.
How Banks Can Avoid Customer Anger from Uncoordinated Marketing
Organizational silos create overlap and wasted opportunities in digital and mail marketing. Three practical steps can turn things around.
How Banks Can Improve Digital Marketing by Using Their Own Data
Changing consumer views (and tech company policies) about use of data for marketing are forcing banks to rely more on 'first-party' data.
Reimagining Customer Engagement with Intelligent Texts
Looking for a creative and efficient way to engage customers in a conversation? Try texting solutions, says Statflo's chief research officer Scott McArthur.
4 Ways Banks Can Use Google Alerts & Social Monitoring to Drive Growth
New social media monitoring apps plus the free Google Alerts tool provide bank marketers with valuable competitive intelligence.
7 Things to Do (And Avoid) with SMS/Text in Bank Marketing
SMS texting is used often by banks for alerts, but not much for marketing. With an open rate over 90%, texts can be a highly effective tool.
Webinar: Winning Locally: 5 Marketing Strategies in Banking
Today’s consumers now prefer texting over all other communication channels. Learn five simple ways to upgrade your customer experience.
Simplifying Bank Marketing in the Age of Complexity
"Choice proliferation and the exponential pace of change creates a combustible combination of complexity," says the Digital Growth Institute's CEO James Robert Lay.
Webinar: Unlock Client Data to Drive Marketing ROI
Experts from Amperity and Microsoft explain why a customer data platform is at the heart of the most cutting edge digital banking programs.
Financial Marketers: People Love Watching Banks’ (Short) Web Videos
Simple videos with a compelling story make a powerful tool for banks and credit unions to engage consumers, especially digital natives.
Keeping Your Bank’s Brand Out of The ‘Cancel Culture’ Crosshairs
Financial institutions sit one hashtag away from reputation damage. Forethought and attention to service can help curtail social media hell.
Why Financial Marketers Should Focus on Customer Loyalty in 2022
Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers.
Why Strong Visual Branding and Communication Are Vital in Banking
Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and trust.
SMS Marketing 101 Course for Banks and Credit Unions
Find out how banks and credit unions can keep up with consumer demands for real-time connection with SMS marketing.
Banks’ Mobile Marketing Demands Sharper Focus on Message and Audience
It's a bad mistake to oversimplify your institution's product descriptions on your mobile website. Banking services require details.
What Financial Marketers Need to Know About Streaming Video Now
Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity.
